Keith Pepper

Keith Pepper Email and Phone Number

Publisher @ Rough Draft Atlanta | Named Best Local & Community Newsletter @ Rough Draft Atlanta
Keith Pepper's Location
Atlanta, Georgia, United States, United States
About Keith Pepper

As the Publisher and Owner of Rough Draft Atlanta, I lead one of the largest hyperlocal media organizations in metro Atlanta, reaching close to one million monthly readers across print and digital. With more than 25 years of experience in digital marketing, client services, and sales, I am passionate about creating and delivering high-quality content that informs, engages, and connects our communities.Before acquiring Rough Draft Atlanta in 2020, I worked in leadership roles at Outbrain, Experian Marketing Services, Jupiter MediaMetrix, and other innovative companies in the media and technology sectors. I also have a Master of Social Work degree from Smith College, which gives me a unique perspective on the social and cultural issues that affect our audience and partners. My goal is to use my skills and expertise to empower local voices, support local businesses, and foster local impact.

Keith Pepper's Current Company Details
Rough Draft Atlanta

Rough Draft Atlanta

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Publisher @ Rough Draft Atlanta | Named Best Local & Community Newsletter
Keith Pepper Work Experience Details
  • Rough Draft Atlanta
    Publisher | Owner
    Rough Draft Atlanta Dec 2020 - Present
    Atlanta, Sandy Springs, Buckhead, Dunwoody And Brookhaven, Ga, Us
    Rough Draft Atlanta is the leading hyperlocal media organization in Metro Atlanta. We produce Reporter Newspapers in Sandy Springs, Buckhead, Brookhaven, and Dunwoody as well as Atlanta Intown and Silver Streak (f/k/a Atlanta Senior Life).
  • Adtechnacity
    Organizational Consultant
    Adtechnacity Oct 2019 - Dec 2021
    Atlanta, Georgia, Us
    I worked with the team at AdTechnacity on areas including organizational strategy and executive coaching.
  • Outbrain
    Vp
    Outbrain Mar 2015 - Sep 2019
    New York, Us
    I held multiple leadership roles at Outbrain, including: January 2018 - September 2019: VP, People & CultureApril 2017 - December 2017: Country Manager | Interim Head of MarketingMarch 2015 - April 2017: VP, Account ManagementDuring my time at Outbrain, we were recognized for the Best Tech Work Culture by the TIMMY awards (2018) and I was selected as a “Top 50 Male Advocate for Diversity in the Media Industry.”
  • Stellaservice
    Vp, Client Development
    Stellaservice Apr 2013 - Mar 2015
    Stella is an e-commerce analytics company that's focused on improving customer service through measurable metrics. I grew & led the Customer Success team and was deeply involved in the sales process with dozens of the world's largest retailers including Nike, William-Sonoma, Amazon, Zappos and Coach.
  • Atlanta Journal-Constitution
    Digital Strategy
    Atlanta Journal-Constitution Sep 2012 - Apr 2013
    Us
  • Intelligencebank Pty Ltd
    General Manager, Intelligencebank
    Intelligencebank Pty Ltd Feb 2011 - Sep 2012
    Melbourne, Vic, Au
  • Conductor, Inc.
    Svp, Customer Success
    Conductor, Inc. Jul 2010 - Feb 2011
    New York, Ny, Us
  • Experian Marketing Services (Hitwise | Cheetahmail)
    General Manager | Svp
    Experian Marketing Services (Hitwise | Cheetahmail) May 2004 - Jul 2010
    Costa Mesa, Ca, Us
    Jan '10 - July '10: SVP, Client Services - CheetahMailOct '07 - July '10: General Manager - HitwiseMay '04 - Oct '07: VP, Account Management - Hitwise Invested six years with Hitwise and Experian as and integral member of the executive leadership team. Responsibilities evolved and consistently grew over this time which included the acquisition of Hitwise by Experian in June, 2007 for $260mm. Post-acquisition, was a leader of the integration of Hitwise into Experian and served as the point person for cross-selling and cross-marketing efforts, including designing and executing the implementation of training programs for other divisions of Experian. During the integration process, as much of the Hitwise global leadership team exited the business, these roles I was asked to take evolved and changed quickly and my responsibility and exposure to different business lines gave me experience across the global company. Much of my responsibility was for strategic client interactions and business development as well as a very active role in staff evaluation, development and, at times, restructuring. As a member of the Hitwise global executive team, responsibilities included: strategic planning, budgeting, new market evaluation & launch and product development & marketing. In all of the leadership positions at Experian, team morale and culture was a large part of the role.GM Hitwise - Senior sales and operations manager.- Responsible for $29mm+ in revenue in FY09, up from $2.1mm in FY05. - Hired to staff, manage, train and develop team of Account Managers. - Grew staff to 30 from 2 in less than four years. Client base grew 8x during that time to 600.- Diverse clients including: MTV, Scripps, Google, Eli Lilly, HP & Gap.- Managed C-level negotiations and relationships.
  • Jupiter Research
    Sales
    Jupiter Research Jun 2002 - Jun 2003
    Us
  • Jupiter Media Metrix (Jupiter Communications)
    Sales & Account Management (Emerging Markets)
    Jupiter Media Metrix (Jupiter Communications) Apr 2000 - Aug 2001
    Us
    - Managed all relationships with distributors / joint ventures.- Managed three-person inside sales team.- Traveled in field with international sales team.- Responsible for over $1.3 million in revenue.- Developed and launched inside, telesales team for a-la-carte products.Previously at Jupiter Research: Account Manager / International Sales Product Specialist

Keith Pepper Skills

Digital Marketing Marketing Strategy Market Research New Business Development Strategic Planning Social Media Business Intelligence Competitive Analysis Business Development Customer Insight Digital Strategy Sales Process Sales Management Client Services Organizational Communication Organic Search Content Development Strategic Hiring Consumer Insights Paid Search Strategy Organizational Culture Organizational Structure Client Retention Programs Sales Compensation Customer Retention Client Retention Staff Retention Budget Process Strategic Partnerships Awesomeness Marketing Start Ups Strategy Customer Relationship Management Management General Awesomeness Hr

Keith Pepper Education Details

  • The University Of Georgia
    The University Of Georgia
    Grady College Of Journalism And Mass Communications
  • Smith College
    Smith College
    Clinical/Medical Social Work

Frequently Asked Questions about Keith Pepper

What company does Keith Pepper work for?

Keith Pepper works for Rough Draft Atlanta

What is Keith Pepper's role at the current company?

Keith Pepper's current role is Publisher @ Rough Draft Atlanta | Named Best Local & Community Newsletter.

What is Keith Pepper's email address?

Keith Pepper's email address is ke****@****ail.com

What is Keith Pepper's direct phone number?

Keith Pepper's direct phone number is +164629*****

What schools did Keith Pepper attend?

Keith Pepper attended The University Of Georgia, Smith College.

What are some of Keith Pepper's interests?

Keith Pepper has interest in Stellaservice, Atlanta, Major Internet Companies, Foresee.

What skills is Keith Pepper known for?

Keith Pepper has skills like Digital Marketing, Marketing Strategy, Market Research, New Business Development, Strategic Planning, Social Media, Business Intelligence, Competitive Analysis, Business Development, Customer Insight, Digital Strategy, Sales Process.

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