Keith Pepper Email and Phone Number
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As the Publisher and Owner of Rough Draft Atlanta, I lead one of the largest hyperlocal media organizations in metro Atlanta, reaching close to one million monthly readers across print and digital. With more than 25 years of experience in digital marketing, client services, and sales, I am passionate about creating and delivering high-quality content that informs, engages, and connects our communities.Before acquiring Rough Draft Atlanta in 2020, I worked in leadership roles at Outbrain, Experian Marketing Services, Jupiter MediaMetrix, and other innovative companies in the media and technology sectors. I also have a Master of Social Work degree from Smith College, which gives me a unique perspective on the social and cultural issues that affect our audience and partners. My goal is to use my skills and expertise to empower local voices, support local businesses, and foster local impact.
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Publisher | OwnerRough Draft Atlanta Dec 2020 - PresentAtlanta, Sandy Springs, Buckhead, Dunwoody And Brookhaven, Ga, UsRough Draft Atlanta is the leading hyperlocal media organization in Metro Atlanta. We produce Reporter Newspapers in Sandy Springs, Buckhead, Brookhaven, and Dunwoody as well as Atlanta Intown and Silver Streak (f/k/a Atlanta Senior Life). -
Organizational ConsultantAdtechnacity Oct 2019 - Dec 2021Atlanta, Georgia, UsI worked with the team at AdTechnacity on areas including organizational strategy and executive coaching. -
VpOutbrain Mar 2015 - Sep 2019New York, UsI held multiple leadership roles at Outbrain, including: January 2018 - September 2019: VP, People & CultureApril 2017 - December 2017: Country Manager | Interim Head of MarketingMarch 2015 - April 2017: VP, Account ManagementDuring my time at Outbrain, we were recognized for the Best Tech Work Culture by the TIMMY awards (2018) and I was selected as a “Top 50 Male Advocate for Diversity in the Media Industry.” -
Vp, Client DevelopmentStellaservice Apr 2013 - Mar 2015Stella is an e-commerce analytics company that's focused on improving customer service through measurable metrics. I grew & led the Customer Success team and was deeply involved in the sales process with dozens of the world's largest retailers including Nike, William-Sonoma, Amazon, Zappos and Coach.
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Digital StrategyAtlanta Journal-Constitution Sep 2012 - Apr 2013Us -
General Manager, IntelligencebankIntelligencebank Pty Ltd Feb 2011 - Sep 2012Melbourne, Vic, Au -
Svp, Customer SuccessConductor, Inc. Jul 2010 - Feb 2011New York, Ny, Us -
General Manager | SvpExperian Marketing Services (Hitwise | Cheetahmail) May 2004 - Jul 2010Costa Mesa, Ca, UsJan '10 - July '10: SVP, Client Services - CheetahMailOct '07 - July '10: General Manager - HitwiseMay '04 - Oct '07: VP, Account Management - Hitwise Invested six years with Hitwise and Experian as and integral member of the executive leadership team. Responsibilities evolved and consistently grew over this time which included the acquisition of Hitwise by Experian in June, 2007 for $260mm. Post-acquisition, was a leader of the integration of Hitwise into Experian and served as the point person for cross-selling and cross-marketing efforts, including designing and executing the implementation of training programs for other divisions of Experian. During the integration process, as much of the Hitwise global leadership team exited the business, these roles I was asked to take evolved and changed quickly and my responsibility and exposure to different business lines gave me experience across the global company. Much of my responsibility was for strategic client interactions and business development as well as a very active role in staff evaluation, development and, at times, restructuring. As a member of the Hitwise global executive team, responsibilities included: strategic planning, budgeting, new market evaluation & launch and product development & marketing. In all of the leadership positions at Experian, team morale and culture was a large part of the role.GM Hitwise - Senior sales and operations manager.- Responsible for $29mm+ in revenue in FY09, up from $2.1mm in FY05. - Hired to staff, manage, train and develop team of Account Managers. - Grew staff to 30 from 2 in less than four years. Client base grew 8x during that time to 600.- Diverse clients including: MTV, Scripps, Google, Eli Lilly, HP & Gap.- Managed C-level negotiations and relationships. -
SalesJupiter Research Jun 2002 - Jun 2003Us -
Sales & Account Management (Emerging Markets)Jupiter Media Metrix (Jupiter Communications) Apr 2000 - Aug 2001Us- Managed all relationships with distributors / joint ventures.- Managed three-person inside sales team.- Traveled in field with international sales team.- Responsible for over $1.3 million in revenue.- Developed and launched inside, telesales team for a-la-carte products.Previously at Jupiter Research: Account Manager / International Sales Product Specialist
Keith Pepper Skills
Keith Pepper Education Details
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The University Of GeorgiaGrady College Of Journalism And Mass Communications -
Smith CollegeClinical/Medical Social Work
Frequently Asked Questions about Keith Pepper
What company does Keith Pepper work for?
Keith Pepper works for Rough Draft Atlanta
What is Keith Pepper's role at the current company?
Keith Pepper's current role is Publisher @ Rough Draft Atlanta | Named Best Local & Community Newsletter.
What is Keith Pepper's email address?
Keith Pepper's email address is ke****@****ail.com
What is Keith Pepper's direct phone number?
Keith Pepper's direct phone number is +164629*****
What schools did Keith Pepper attend?
Keith Pepper attended The University Of Georgia, Smith College.
What are some of Keith Pepper's interests?
Keith Pepper has interest in Stellaservice, Atlanta, Major Internet Companies, Foresee.
What skills is Keith Pepper known for?
Keith Pepper has skills like Digital Marketing, Marketing Strategy, Market Research, New Business Development, Strategic Planning, Social Media, Business Intelligence, Competitive Analysis, Business Development, Customer Insight, Digital Strategy, Sales Process.
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