Even before anyone knew how influential technology would be in business, I was drawn to information and data analytics. It was in my DNA to understand the why, where and how of information and analytics to change their trajectory to create better outcomes. That along with my inherent focus and drive, led me to a management information systems degree, and a career in technology and marketing, which have become inseparable.Today as an award-winning transformational marketing leader I design and execute high yield revenue and market growth initiatives across consumer, business, and partner segments. An agile contributor, I leverage team performance, product advantages, company positioning and data analytics to drive industry-leading results, having transformed CIT into a strategic technology-driven marketing engine generating hundreds of millions of dollars in business. By blending deep subject matter knowledge, analytics and strategic thinking with natural leadership, resilience, clear vision and decisiveness I deliver results in key areas.CRM and Marketing Operations – Championed CRM initiative at CIT and implemented Adobe Marketo across B2B and B2C businesses. Recruited high performing team, developed email campaigns, inbound lead channels and marketing automation.Digital Marketing Transformation – Transformed CIT and Metro Credit Union, two major financial institutions, to focus on direct response and digital marketing including SEM, SEO, content strategies, email/automations, and key events. Increased social engagement.Brand Development – Co-developed unifying brand experience project through phases of discovery, definition and launch. Co-managed agency/matrixed teams for new branding and to monitor health ongoing basis.Executive and Stakeholder Engagement – Partnered with leadership and key stakeholders to align strategy, industry messaging, and develop KPIs to optimize marketing campaigns and budgets, identifying closed deals through demand generation at CIT. Individual and Team Leadership/Empowerment – Throughout career recruited, developed and led multiple high-performing teams and people, including many who were promoted and enjoyed successful marketing careers.Additional Skills:Strategic PlanningData Analytics | KPIsBrand Activation | ScalingMarketing | Product StrategyDigital Transformation | CXSaaS | Mobile | EcommerceCross Selling |Content CreationPR | CommsVoC | ResearchCollaborative LeadershipProcess | Operations Demand Gen | Direct ResponseBudget Creation/ManagementLoyalty | RewardsMarTech | Technology Stacks