★ Established the company’s vision and brand concept, driving company growth by forming strategic partnerships with other global organizations.★ Led marketing communication workshops for 50 California Department of Transportation management and staff, which ignited innovative and collaborative thinking and actions!★ Facilitated Grace Foods, Ltd.’s (Jamaica) global strategic brand initiative by creating the company’s first Caribbean sports fan social media platform; launching an international digital marketing campaign with PUMA, Western Union, and LIME; and working through licensing issues to accomplish the mission. ★ Rebranded Math Attack’s message and creative outputs. Conducted S.W.O.T. analysis and used findings to direct communication and design teams during the brand development process. Facilitated the company’s placement on an Atlanta’s NBC 11-Alive news segment as well as several other online and print news publications, and increased product awareness with TOP 50 US school districts by 85%. ★ Created messaging for Business Book Review, LLC (now EBSCO Publishing) that highlighted the market segment, target, and position agenda, reaching 40% top line growth in the first year. Acquired clientele including Johnson Controls, BellSouth (acquired by AT&T), Turner Construction, Nordstrom, California Department of Transportation, Baxter Healthcare, Air Tran Airlines and others.★ Along with a strategic partner, identified key target telecommunications companies and individuals to provide qualitative and quantitative data, conducted customer discovery sessions, presented research findings to client executives, who used the information to make business category expansion decisions.

★ Managed and controlled all aspects of major projects including planning, scope, scheduling, budget, quality, stakeholder engagement, etc. ★ Oversaw daily marketing efforts of 20 marketing representatives and 3 supervisors.★ Delivered analytical results and recommendations to client executives based on data analysis and results interpretation.★ Enhanced the process for gathering valuable market intelligence used for effective strategic planning.★ Streamlined the sales process and boosted revenue by initiating a call guide program.★ Trained members of the sales team to motivate them and drive professional development/productivity.Companies Served: IBM, Monsanto, General Electric, Leica Geo-systems, Carlson Wagonlit Travel, Blue Water Ropes

★ Managed one assistant manager, two supervisors and up to 50 telemarketing representatives. Managed human resource planning, recruitment, and selection. ★ Successfully trained and developed experienced and non-experienced sales and marketing representatives. ★ Reported to the General Manager.