Keith Rayner Email & Phone Number

Birmingham, England, United Kingdom

Kemarra Inc. was founded as a consulting group based in San Francisco, providing a complete range of business development and marketing services to US and international clients. While I was based in the US, the company focused on developing and executing structured business development and marketing programs for high-tech companies, with a focus on Silicon Valley and San Francisco. Projects included market assessments and competitive research for high-tech, renewable energy, telecom, and biotech business opportunities, as well as consulting assignments for the USDoC, Verizon Telecom, OneWorld Communications (ad agency), Propane Studio (full-service interactive design agency), and Clickstream Technologies (Internet usage research). The company provided the springboard to a career in PR in China which lasted 12+ years. On my return to the UK I am once more unfolding the banner of Kemarra for doing business as a consultant.

Beijing, China

Returning to the world of Agency PR supporting MNCs in the dynamic China market with strategic positioning and copywriting, principally for Volkswagen,, along with PR assignments for many other international companies positioning themselves for the China market.

Beijing City, China

Provide Executive speech-writing, content planning and creation for senior IBM Execs, initially for Greater China, then transitioning to an APAC role covering APAC Execs and regional initiatives, covering Greater China, Korea, ASEAN, Australia, and India.External comms: Raise quality and volume of executive external comms by working with China CEO, Chairman, and BU leaders on more compelling and engaging speeches & presentations, elevating brand awareness and market share for hybrid cloud, AI, blockchain, and consulting services. Provide Exec support at events on-site. Support messaging for Global CEO Ginni Rometty on key engagements on China business visits.Internal comms: Produce well-articulated material voiced by top Execs to increase employee engagement with the corporate brand. Promote awareness of key strategies, compliance, and action points to increase employee retention and effectiveness. For APAC-wide corporate compliance messaging, aligned top-down cadence of messaging from all levels of Execs to reduce message clutter.

Beijing, China

Provide PR strategic planning, thought leadership content creation, and social media coordination for Oracle covering the APAC region, across all products and lines of business.Strategic planning for messaging and positioning, with creation of bylines supporting country and LoB initiatives. Liaison with US HQ on content creation and theme sharing. Creation of collateral including press releases, briefing books, presentation decks. This included content planning and creation for Oracle APAC recruitment campaign of sales people, helping to reach goal of full recruitment to 100% sales staff level.Coordinate social media PR programs and channels across APAC, managing content sharing platform for employee advocacy amplification of top Execs content.

Beijing

Provide client management, strategic input, and copywriting for clients Daimler & Mercedes-Benz and Jaguar Land Rover. Responsibility for strategic input with creative ideas for PR and CSR initiatives, including setting up Jaguar Land Rover China CSR Fund. Managed English-speaking staff, providing PR and business sector training.Copywriting, covering all aspects of Corporate Communications, including executive speeches, advertorials, press releases, briefing books, Q&As, compliance messaging, comm guidelines for media, and monthly sales releases. This was supported by strong analytic skills with specific research of China auto market, and all-electric and alternate energy vehicles.

Beijing, China

Drove Marketing and Sales for Terra Proxyma China, a Chinese IT firm. Helped turn the company round from providing pure IT support services to moving up the application layer to providing ERP solutions, which has more business value add, and less competition. Secured several new clients (Beijing subsidiaries of multinationals as well as clients who are local Chinese companies).

San Francisco

comScore provides market research on US and worldwide internet usage and behavior. comScore's products and services are utilized by many of the world's leading corporations to better understand, leverage and profit from the rapidly evolving internet.I managed clients in the media sector with custom research, and championed the new Tech Metrix product which provides a detailed view of Internet users' individual technology profiles, including computer hardware, software configurations, and internet usage.

San Francisco

Account Executive at full service Ad Agency - managing research, branding, ad campaign planning and media buys for clients in higher education, air travel, environmental protection, solar energy, and state-funded outreach programs. Clients included Vayama.com (online international ticket booking) SMA (German solar company), and higher education clients St. Mary's College, California State University at Dominguez Hills, and Saybrook graduate school, Also worked with client California Public Utilities Comission on a combined mainstream and grassroots outreach program for California State telecom services.

San Francisco Bay Area

Versata provides e-Business Automation software with rules-based application development and business process automation solutions.As Product Marketing Manager, created product demonstrations, marketing presentations and white papers. Defined marketing positioning for software product and evaluated industry verticals as potential target markets. Created positioning and sales materials in new business development and technical presentations to evangelize product.Coordinated marketing outputs with product rollouts. Conducted product presentations in web-based seminars to attendees within potential and existing client base.

Paris France, Washington Dc Usa

Initially employed with Template Software, e-Business Enterprise Application Integration software vendor, and acquired by Level8 Solutions in 2000.Effective product evangelist, provided link between product development and marketing. Represented Template Software at company at seminars and conferences as presenter and panelist. Liaison with industry analyst groups such as Gartner and collaboration with journalists on various articles.Initial position was based in Paris, France as European Program Manager. With fluent French and German, facilitated communication between the French subsidiary and the US office. Coordinated with other European subsidiaries on trouble-shooting on projects at multiple client sites across Europe. Audited Austrian company before take-over. Supported major client Alcatel - projects included telecom networks, battlefield communications with GIS terrain systems, and urban transit control integrated with GIS tracking systems.

International

Wide variety of roles working in London, New York, Berlin, and Paris, as an IT in-house employee, freelance, Project Manager and Marketing Manager. Initially engaged on IBM mainframe projects for the London financial markets with Cobol and Assembly languages. IBM technology skills provided the passport to international travel, gradually moving to client server technologies, and project management combining fluent French and German, finally transitioning to Product Marketing.Paris, France: 1994–1999 Crédit Lyonnais, Rhône-Poulenc, and finally Template SoftwareBerlin, Germany: 1990–1994 Landesbank BerlinNew York, USA: 1984–1990 Goldman, Sachs & Co, Citibank, Manufacturers Hanover TrustLondon, England: 1981–1984 International Commodities Clearing House, Hoskyns Systems

Birmingham, England, United Kingdom

Employment in an NHS medical pathology laboratory in Birmingham UK coupled with Higher National Diploma in Medical Sciences allowing State registration as a Medical Laboratory Scientific Officer. Three-year study and training consisted of one semester per year in full-time education and one semester in full-time employment in a pathology laboratory. Primary disciplines were microbiology, biochemistry, histology, and haematology. Specialized in medical microbiology. Laboratory work across all disciplines concerned diagnoses of pathologies using a wide range of analytic techniques and tools including viral and microbial culture, antibiotic sensitivity testing, radio-immuno assays, biochemical assays and various forms of microscopy including electron microscopy. Extensive patient contact in outpatient and diabetic clinics.

Bsc, Psychology

Higher National Diploma, Medical Sciences, Specializing In Medical Microbiology

Grosses Deutsches Sprachdiplom, German Language, Specialist Subject Economics

The Goethe Institut is a non-profit German cultural association with 159 institutes worldwide promoting the study of the German language.

Hsk Level 3, Chinese Language And Literature

Hanban is a non-governmental institution and the executive organ of the International Council of Chinese Language, affiliated.