Keith Rayner

Keith Rayner Email and Phone Number

Consulting for International Business Development, Marketing, PR & Copywriting, @ Kemarra
Keith Rayner's Location
Birmingham, England, United Kingdom, United Kingdom
Keith Rayner's Contact Details
About Keith Rayner

With many years of experience in PR, advertising, marketing, and high-tech acquired over some exciting stops on a long world tour, I have now returned to my roots in Birmingham UK. Prior to this I was based in Beijing China and active in Corporate Communications. 12+ years in China on a foreign expert work permit included in-house PR management and Executive speech writing with IBM and Oracle covering China and more broadly the APAC region. PR Agency roles providing strategy and content creation covered a wide range of clients such as Jaguar Land Rover, Mercedes-Benz, Volkswagen, British Petroleum, and Mindray, China's leading medical devices provider.With the firm belief that PR must be a business enabler, I balance a strong technical background in many fields with the ability to communicate effectively across a range of peer levels and cultures, expressing thought leadership and business value that engages a clearly identified target audience.Prior to China, I had the privilege of spending 10 fascinating years in San Francisco and Silicon Valley in high-tech marketing, advertising, multimedia, internet metrics, and international business development. This included founding the Kemarra Corporation focusing on international business development. Previous international experience includes residence in London, Berlin, and Paris, as well as New York. I am fluent in French and German, and currently unraveling the mysteries of the Chinese language, recently marking a milestone with passing HSK level 3. I hold dual UK and American citizenship.An enthusiastic presenter to large and small audiences, I have given numerous business presentations including 'Building strong brands in the new China' for a University of Pittsburgh program in Beijing, and guest lectures at Santa Clara University and Golden Gate University in California. I also organized and moderated an eight-part seminar series on international business in conjunction with the US Department of Commerce in San Francisco.When I post on LinkedIn, the views expressed are my own and do not necessarily reflect the views of any of my employers past or present.

Keith Rayner's Current Company Details
Kemarra

Kemarra

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Consulting for International Business Development, Marketing, PR & Copywriting,
Keith Rayner Work Experience Details
  • Kemarra
    Founder
    Kemarra Aug 2003 - Present
    Birmingham, England, United Kingdom
    Kemarra Inc. was founded as a consulting group based in San Francisco, providing a complete range of business development and marketing services to US and international clients. While I was based in the US, the company focused on developing and executing structured business development and marketing programs for high-tech companies, with a focus on Silicon Valley and San Francisco. Projects included market assessments and competitive research for high-tech, renewable energy, telecom, and biotech business opportunities, as well as consulting assignments for the USDoC, Verizon Telecom, OneWorld Communications (ad agency), Propane Studio (full-service interactive design agency), and Clickstream Technologies (Internet usage research). The company provided the springboard to a career in PR in China which lasted 12+ years. On my return to the UK I am once more unfolding the banner of Kemarra for doing business as a consultant.
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  • Allison+Partners
    Senior Strategic Consultant
    Allison+Partners Jul 2022 - Jul 2023
    Beijing, China
    Returning to the world of Agency PR supporting MNCs in the dynamic China market with strategic positioning and copywriting, principally for Volkswagen,, along with PR assignments for many other international companies positioning themselves for the China market.
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  • Ibm
    Corporate Communications Manager
    Ibm Jan 2017 - Jun 2022
    Beijing City, China
    Provide Executive speech-writing, content planning and creation for senior IBM Execs, initially for Greater China, then transitioning to an APAC role covering APAC Execs and regional initiatives, covering Greater China, Korea, ASEAN, Australia, and India.External comms: Raise quality and volume of executive external comms by working with China CEO, Chairman, and BU leaders on more compelling and engaging speeches & presentations, elevating brand awareness and market share for hybrid cloud, AI, blockchain, and consulting services. Provide Exec support at events on-site. Support messaging for Global CEO Ginni Rometty on key engagements on China business visits.Internal comms: Produce well-articulated material voiced by top Execs to increase employee engagement with the corporate brand. Promote awareness of key strategies, compliance, and action points to increase employee retention and effectiveness. For APAC-wide corporate compliance messaging, aligned top-down cadence of messaging from all levels of Execs to reduce message clutter.
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  • Oracle
    Senior Manager Corporate Communications
    Oracle Aug 2014 - Dec 2016
    Beijing, China
    Provide PR strategic planning, thought leadership content creation, and social media coordination for Oracle covering the APAC region, across all products and lines of business.Strategic planning for messaging and positioning, with creation of bylines supporting country and LoB initiatives. Liaison with US HQ on content creation and theme sharing. Creation of collateral including press releases, briefing books, presentation decks. This included content planning and creation for Oracle APAC recruitment campaign of sales people, helping to reach goal of full recruitment to 100% sales staff level.Coordinate social media PR programs and channels across APAC, managing content sharing platform for employee advocacy amplification of top Execs content.
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  • Hill+Knowlton Strategies China
    Senior Consultant
    Hill+Knowlton Strategies China Sep 2011 - Aug 2014
    Beijing
    Provide client management, strategic input, and copywriting for clients Daimler & Mercedes-Benz and Jaguar Land Rover. Responsibility for strategic input with creative ideas for PR and CSR initiatives, including setting up Jaguar Land Rover China CSR Fund. Managed English-speaking staff, providing PR and business sector training.Copywriting, covering all aspects of Corporate Communications, including executive speeches, advertorials, press releases, briefing books, Q&As, compliance messaging, comm guidelines for media, and monthly sales releases. This was supported by strong analytic skills with specific research of China auto market, and all-electric and alternate energy vehicles.
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  • Terra Proxima China
    Marketing & Sales Director
    Terra Proxima China Sep 2010 - Sep 2011
    Beijing, China
    Drove Marketing and Sales for Terra Proxyma China, a Chinese IT firm. Helped turn the company round from providing pure IT support services to moving up the application layer to providing ERP solutions, which has more business value add, and less competition. Secured several new clients (Beijing subsidiaries of multinationals as well as clients who are local Chinese companies).
  • Comscore
    Senior Director, Media And Technology
    Comscore Jun 2007 - Apr 2008
    San Francisco
    comScore provides market research on US and worldwide internet usage and behavior. comScore's products and services are utilized by many of the world's leading corporations to better understand, leverage and profit from the rapidly evolving internet.I managed clients in the media sector with custom research, and championed the new Tech Metrix product which provides a detailed view of Internet users' individual technology profiles, including computer hardware, software configurations, and internet usage.
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  • Oneworld Communications
    Account Executive
    Oneworld Communications May 2005 - Jun 2007
    San Francisco
    Account Executive at full service Ad Agency - managing research, branding, ad campaign planning and media buys for clients in higher education, air travel, environmental protection, solar energy, and state-funded outreach programs. Clients included Vayama.com (online international ticket booking) SMA (German solar company), and higher education clients St. Mary's College, California State University at Dominguez Hills, and Saybrook graduate school, Also worked with client California Public Utilities Comission on a combined mainstream and grassroots outreach program for California State telecom services.
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  • Versata Inc
    Product Marketing Manager
    Versata Inc Oct 2000 - May 2001
    San Francisco Bay Area
    Versata provides e-Business Automation software with rules-based application development and business process automation solutions.As Product Marketing Manager, created product demonstrations, marketing presentations and white papers. Defined marketing positioning for software product and evaluated industry verticals as potential target markets. Created positioning and sales materials in new business development and technical presentations to evangelize product.Coordinated marketing outputs with product rollouts. Conducted product presentations in web-based seminars to attendees within potential and existing client base.
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  • Level8 Solutions Limited
    Product Marketing Manager
    Level8 Solutions Limited Jan 1999 - Aug 2000
    Paris France, Washington Dc Usa
    Initially employed with Template Software, e-Business Enterprise Application Integration software vendor, and acquired by Level8 Solutions in 2000.Effective product evangelist, provided link between product development and marketing. Represented Template Software at company at seminars and conferences as presenter and panelist. Liaison with industry analyst groups such as Gartner and collaboration with journalists on various articles.Initial position was based in Paris, France as European Program Manager. With fluent French and German, facilitated communication between the French subsidiary and the US office. Coordinated with other European subsidiaries on trouble-shooting on projects at multiple client sites across Europe. Audited Austrian company before take-over. Supported major client Alcatel - projects included telecom networks, battlefield communications with GIS terrain systems, and urban transit control integrated with GIS tracking systems.
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  • Various Roles In-House And Consulting As It Professional
    It Professional & Consultant
    Various Roles In-House And Consulting As It Professional Jan 1980 - Jan 1999
    International
    Wide variety of roles working in London, New York, Berlin, and Paris, as an IT in-house employee, freelance, Project Manager and Marketing Manager. Initially engaged on IBM mainframe projects for the London financial markets with Cobol and Assembly languages. IBM technology skills provided the passport to international travel, gradually moving to client server technologies, and project management combining fluent French and German, finally transitioning to Product Marketing.Paris, France: 1994–1999 Crédit Lyonnais, Rhône-Poulenc, and finally Template SoftwareBerlin, Germany: 1990–1994 Landesbank BerlinNew York, USA: 1984–1990 Goldman, Sachs & Co, Citibank, Manufacturers Hanover TrustLondon, England: 1981–1984 International Commodities Clearing House, Hoskyns Systems
  • Nhs
    Medical Sciences Technologist
    Nhs Sep 1973 - Aug 1976
    Birmingham, England, United Kingdom
    Employment in an NHS medical pathology laboratory in Birmingham UK coupled with Higher National Diploma in Medical Sciences allowing State registration as a Medical Laboratory Scientific Officer. Three-year study and training consisted of one semester per year in full-time education and one semester in full-time employment in a pathology laboratory. Primary disciplines were microbiology, biochemistry, histology, and haematology. Specialized in medical microbiology. Laboratory work across all disciplines concerned diagnoses of pathologies using a wide range of analytic techniques and tools including viral and microbial culture, antibiotic sensitivity testing, radio-immuno assays, biochemical assays and various forms of microscopy including electron microscopy. Extensive patient contact in outpatient and diabetic clinics.
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Keith Rayner Skills

Public Relations Marketing Product Marketing Business Development Start Ups Strategic Partnerships Thought Leadership International Business Advertising International Marketing Management Strategy Telecommunications Consulting Corporate Communications Competitive Analysis E Commerce Marketing Strategy Product Development Entrepreneurship Product Management Social Marketing Logistics Insurance Higher Education Biotechnology Lifesciences Commodity Brokerage Integrated Marketing Market Analysis Strategic Communications Business Strategy Program Management Enterprise Software Copywriting Digital Marketing Sales Management German Clean Technology French High Technology Sales Presentation Skills Greater China Chinese Corporate Social Responsibility Social Media

Keith Rayner Education Details

Frequently Asked Questions about Keith Rayner

What company does Keith Rayner work for?

Keith Rayner works for Kemarra

What is Keith Rayner's role at the current company?

Keith Rayner's current role is Consulting for International Business Development, Marketing, PR & Copywriting,.

What is Keith Rayner's email address?

Keith Rayner's email address is ke****@****ibm.com

What is Keith Rayner's direct phone number?

Keith Rayner's direct phone number is +141551*****

What schools did Keith Rayner attend?

Keith Rayner attended University Of Reading, Uk, Birmingham City University, Goethe Institut, Hanban Confucius Institute.

What are some of Keith Rayner's interests?

Keith Rayner has interest in Ausbildung.

What skills is Keith Rayner known for?

Keith Rayner has skills like Public Relations, Marketing, Product Marketing, Business Development, Start Ups, Strategic Partnerships, Thought Leadership, International Business, Advertising, International Marketing, Management, Strategy.

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