Keith Haynes Email & Phone Number

West Hollywood, Ca, Us

Burbank, California, United States

Hollywood, Ca

Variety of projects around content acquisition and authoring, data quality, and optimization of front end KPIs.* Standardized 19 international markets supporting over 200 staff onto a single, collaborative content authoring platform.* Replatformed Ticketmaster's 3rd party customer support as responsive websites supporting desktop, mobile web, and web app channels with a single presence. Defined and implemented global SEO strategy to improve fan satisfaction and SERP performance across all international markets.* Led successive proof-of-concept rounds on Drupal and AEM (CQ5) as content management systems.

Greater Los Angeles Area

EndPlay is a leading Software as a Service (SaaS) provider of Web Content Management (WCM) solutions to enterprise clients in media, entertainment and education. The company's ‘Intelligent Rendering' technology is at the core of its evolving architecture and platform.

Spitter is a real-time content aggregator and community platform. Initial application pairs editorial content from both local and national sources with community content from Twitter, displayed in channel context. Over ten thousand distinct content sources are consumed and aggregated in real-time by the SpitterBot, then delivered to over 500 channels across eight categories. Outputs local, differentiated, and authentic display across all channels, while integrating display of related content to drive engagement.

Greater New York City Area

The Alloy Digital Network is the teen audience leader, reaching over 34 million unique, unduplicated users across 30 internal and over 100 partner properties. Drove Operative.One product integration, tying SFDC, Account Management, Finance, and AdOps across all internal and partner properties. Created a standardized ad tagging structure across 2000 Products and 400 Packages supporting 1B impressions, resulting in unified reporting capabilities, granular targeting of campaigns, and improved yields. Led platform rewrite of Takkle.com, the largest online network of teen athletes. Templated design approach delivered SEO-optimized pages across 700k member profiles, 30k high schools, 1k colleges, and 30k college sports teams. Responsibilities include migration of legacy data from semi-structured to relational, producing functional and technical specifications, design integration, selection and integration of ecommerce partners, merchant billing selection, DFP ad serving integration, and QA signoff.

Greater Seattle Area

Responsible for the creation and oversight of a proprietary business platform ultimately used by over 300 network affiliates, supporting 500M PV/month, 3M users, and over 100,000 monthly subscription payment transactions. Led new product initiatives, site redesigns, flow optimizations, SEO, content syndication technologies, presentation algorithms, front and backend ecommerce efforts, and ad serving technologies. Company was category leader in space, acquired by FOX Sports in 2005.

Greater Seattle Area

Responsible for functional and technical documentation of company’s tiered CMS including message boards, chat, content authoring, player db, user permissions, and member registration, core to the company’s business method patent. Technical platform was subsequently licensed by European Rivals.net (Chrysalis) and Rivals.jp (Softbank) co-ventures. Company grew from staff of 4 to 300 in this period, while supporting over 1200 affiliates. Bested category leader ESPN.com in unique visitors and pages views in February 2001 and consistently ranked among the stickiest Internet properties.