Marketing is truly one of the most competitive industries nowadays. With so many messages being shown both directly and subliminally. It is a constant battle to make your message stand out in a world full of voices. However, that is why I have fallen in love with marketing. Growing up playing sports my whole life and collegiately, I learned what it means to compete and that has made me successful. I apply the same competitive drive that I had as an athlete as I do as a marketing professional. Being able to push myself individually and understanding how to complement a group environment. All while being adaptive to a constantly changing world while still understanding that every day you have to work towards growing.This competitive environment has allowed me to grow a deeper analytical mindset. Knowing that every person hits a data capturing touchpoint hundreds if not thousands of times a day. My goal is to use this data to eliminate the pesky unwanted advertisements but rather grow a vast lifestyle marketing ideology. Giving the people the product/service they need at the point in their life they need it. Not too soon, and never too late.