Keith Rogers Email & Phone Number

Salt Lake City, Utah, United States

As Marketing Director at General Implement Distributors, I independently manage a wide range of marketing functions to drive division success and brand growth. My expertise spans web design, video production, photography, catalog marketing, and printed collateral creation, enabling me to execute multifaceted tasks with precision and creativity.A highlight of my role includes leading the development and successful launch of our new website. I ensured the seamless integration of branding elements, multimedia assets, detailed product and pricing information, trade show updates, and comprehensive personnel and branch location data. By collaborating closely with specialists, I transformed the website into a dynamic resource for clients, enhancing market visibility and reinforcing our brand identity.This experience has sharpened my digital marketing strategy and project management skills, showcasing my ability to oversee complex projects from concept to completion. My strength lies in managing responsibilities autonomously, making agile decisions, and delivering results that align with business objectives.Committed to staying ahead of market trends and consumer preferences, I continuously refine strategies to resonate with our target audience and drive sales growth. My proactive approach and innovative mindset position me as a key contributor to the division's ongoing success.

Salt Lake City, Utah, United States

As the Marketing Director, I developed and executed impactful branding strategies and marketing materials for the Kwik Kopy® and KKP® print shop brands. I led social media efforts and content creation to expand audience engagement. I crafted diverse marketing media such as ads, direct mailings, brochures, and videos.• Created the Fortusis Marketing Media Kit, streamlining franchisees' access to marketing materials and enhancing their digital marketing experience.• Produced cost-effective in-house training videos that raised franchisees' revenue and eliminated the need for expensive production teams, saving around $20K.• Devised comprehensive marketing plans encompassing banners, booklets, brochures, postcards, and posters, boosting business exposure for Kwik Kopy® and KKP® franchisees.• Orchestrated successful advertising campaigns and press releases with TV networks, radio stations, and online trade publications, bolstering brand visibility in diverse markets.• Elevated brand perception by revamping the iconic Kwik Kopy® logo.• Pioneered branding guidelines for KKP®, standardizing brand elements like positioning, voice, logo, typography, colors, and photography, fostering consistency.• Advised franchisees on aligning stores with updated branding guidelines, enhancing productivity.Overall, my role as Marketing Director involved innovatively promoting these print shop brands through strategic branding, multimedia content, and comprehensive marketing initiatives, yielding substantial improvements in franchisee engagement, revenue, and brand recognition.

Salt Lake County, Utah, United States

As a Marketing Coordinator, I spearheaded the development and execution of comprehensive marketing initiatives for products and services. Leveraging a blend of traditional and digital media, I collaborated closely with sales teams to deliver tailored marketing collateral that met clients' needs. My role encompassed establishing branding guidelines and ensuring brand consistency across diverse marketing platforms.• Successfully reduced catalog budget by over 37% by securing additional funding from top-tier vendors.• Engineered the creation and publication of a new catalog featuring updated parts and accessories, resulting in a remarkable sales surge of over $36 million—a substantial 21.6% year-on-year increase.• Redesigned business cards with a contemporary layout, effectively reducing the cost of 500 cards from $73 to $42, translating to a cost saving of 42.47%.• Led bi-weekly training sessions, cultivating marketing coordinators and advertising directors who produced higher-quality content, leading to an impressive 85% increase in engagement.• Orchestrated a comprehensive rebranding campaign, encompassing advertisements, catalogs, presentation decks, and stationery, thereby modernizing and harmonizing General Implement's visual identity across all marketing materials.• Pioneered the integration of print media with digital multimedia by introducing the industry-first "QR code layout" within the latest General Implement Equipment Catalog.• Elevated brand awareness by collaborating closely with the corporate advertising director to enhance the company logo and color schemes.• Collaborated proactively with outbound sales personnel to design a fresh suite of field marketing collateral, thereby effectively meeting the evolving needs of the market.

Salt Lake County, Utah, United States

As a Marketing and Proposal Design Specialist, I have successfully managed the creation of over 150 intricate telecom proposal materials catering to the government, education, and medical sectors. My role extended to developing and curating a comprehensive collection of print and digital marketing resources for the division. I played a pivotal role in supporting territory sales managers by crafting tailored regional marketing collateral to enhance their efforts.• Innovatively transformed proposal layouts through Adobe InDesign, introducing a compelling visual appeal that led to a remarkable 45% surge in the production of proposals within the first year.• Revamped the www.onetelgem.com website, driving the promotion of products and services. This strategic overhaul resulted in an impressive 80% surge in marketing qualified leads (MQLs) and a substantial boost in site engagement, lead generation, and overall web traffic.• Acted as a mentor and trainer for incoming team members, equipping them with the necessary Adobe InDesign and Adobe Acrobat skills. This endeavor addressed current skill gaps and directly contributed to a substantial 75% annual growth in proposal output.My expertise lies in harnessing design tools to craft captivating and compelling marketing collateral, as evidenced by my accomplishments in proposal design, website enhancement, and personnel development. My dedication to enhancing visual aesthetics and communication strategies has consistently driven positive results for internal and external stakeholders.

Results-driven Logistics Operations Manager with a proven track record of overseeing third-party FTL and LTL carriers, ensuring the safe and timely shipment of over 2,332 consigned loads. Expertise in DOT safety regulations, carrier negotiation, and cost-effective freight management. Established and nurtured robust relationships with freight carriers, negotiating profitable agreements and consistently achieving 100% compliance scores. Instrumental in generating over $595,000 in margin for the FTL Brokerage Division.• Directed the successful management of 2,332 consigned loads, guaranteeing adherence to DOT safety regulations and achieving on-time deliveries.• Leveraged expert negotiation skills to secure competitive rates with a vast network of carriers, contributing to an average $400 margin per load for regular UT to CA shipments.• Implemented a proactive carrier selection process, resulting in substantial cost savings by identifying cost-effective carriers via 200-300 outbound calls.•Ensured seamless carrier collaboration by facilitating timely payment issuance upon load delivery, earning a 2.5% cut from every invoice factored.• Demonstrated exceptional customer service prowess by addressing and resolving an average of 550 inquiries weekly, consistently surpassing performance benchmarks.• Spearheaded active driver management, leading to a flawless 100% compliance score and maintaining an exemplary safety record.• Played a pivotal role in achieving a remarkable $595,000+ margin contribution to the FTL Brokerage Division, showcasing a profound impact on the organization's profitability.With a proven ability to optimize logistics operations, cultivate lasting carrier relationships, and drive significant cost savings, I am poised to bring dynamic leadership and expertise to your team.#Logistics #FreightManagement #OperationsManagement #CarrierNegotiation #DOTRegulation

United States

Experienced Voice Network Systems Technician with a passion for delivering seamless communication solutions. Leveraged a strong technical background and in-depth knowledge of voice networks to specialize in designing, implementing, and maintaining robust voice communication systems that drove operational excellence. My expertise included VoIP technologies, PBX systems, SIP trunking, and network troubleshooting. Through a collaborative approach, I worked closely with cross-functional teams to ensure efficient communication flows that empowered businesses to connect effortlessly. With a proven track record of optimizing voice network performance and enhancing user experiences, I was dedicated to contributing to the growth and success of organizations by providing top-tier voice network solutions.