Keith Rogers Email & Phone Number

Salt Lake City, Utah, United States

As Marketing Director at General Implement Distributors, I independently manage a wide range of marketing functions to drive division success and brand growth. My expertise spans web design, video production, photography, catalog marketing, and printed collateral creation, enabling me to execute multifaceted tasks with precision and creativity.A highlight.

Salt Lake City, Utah, United States

• As the Marketing Director, I developed and executed impactful branding strategies and marketing materials for the Kwik Kopy® and KKP® print shop brands. I led social media efforts and content creation to expand.
• Created the Fortusis Marketing Media Kit, streamlining franchisees' access to marketing materials and enhancing their digital marketing experience.
• Produced cost-effective in-house training videos that raised franchisees' revenue and eliminated the need for expensive production teams, saving around $20K.
• Devised comprehensive marketing plans encompassing banners, booklets, brochures, postcards, and posters, boosting business exposure for Kwik Kopy® and KKP® franchisees.
• Orchestrated successful advertising campaigns and press releases with TV networks, radio stations, and online trade publications, bolstering brand visibility in diverse markets.
• Elevated brand perception by revamping the iconic Kwik Kopy® logo.

Salt Lake County, Utah, United States

• As a Marketing Coordinator, I spearheaded the development and execution of comprehensive marketing initiatives for products and services. Leveraging a blend of traditional and digital media, I collaborated closely with.
• Successfully reduced catalog budget by over 37% by securing additional funding from top-tier vendors.
• Engineered the creation and publication of a new catalog featuring updated parts and accessories, resulting in a remarkable sales surge of over $36 million—a substantial 21.6% year-on-year increase.
• Redesigned business cards with a contemporary layout, effectively reducing the cost of 500 cards from $73 to $42, translating to a cost saving of 42.47%.
• Led bi-weekly training sessions, cultivating marketing coordinators and advertising directors who produced higher-quality content, leading to an impressive 85% increase in engagement.
• Orchestrated a comprehensive rebranding campaign, encompassing advertisements, catalogs, presentation decks, and stationery, thereby modernizing and harmonizing General Implement's visual identity across all marketing.

Salt Lake County, Utah, United States

• As a Marketing and Proposal Design Specialist, I have successfully managed the creation of over 150 intricate telecom proposal materials catering to the government, education, and medical sectors. My role extended to.
• Innovatively transformed proposal layouts through Adobe InDesign, introducing a compelling visual appeal that led to a remarkable 45% surge in the production of proposals within the first year.
• Revamped the www.onetelgem.com website, driving the promotion of products and services. This strategic overhaul resulted in an impressive 80% surge in marketing qualified leads (MQLs) and a substantial boost in site.
• Acted as a mentor and trainer for incoming team members, equipping them with the necessary Adobe InDesign and Adobe Acrobat skills. This endeavor addressed current skill gaps and directly contributed to a substantial.

• Results-driven Logistics Operations Manager with a proven track record of overseeing third-party FTL and LTL carriers, ensuring the safe and timely shipment of over 2,332 consigned loads. Expertise in DOT safety.
• Directed the successful management of 2,332 consigned loads, guaranteeing adherence to DOT safety regulations and achieving on-time deliveries.
• Leveraged expert negotiation skills to secure competitive rates with a vast network of carriers, contributing to an average $400 margin per load for regular UT to CA shipments.
• Implemented a proactive carrier selection process, resulting in substantial cost savings by identifying cost-effective carriers via 200-300 outbound calls.
• Ensured seamless carrier collaboration by facilitating timely payment issuance upon load delivery, earning a 2.5% cut from every invoice factored.
• Demonstrated exceptional customer service prowess by addressing and resolving an average of 550 inquiries weekly, consistently surpassing performance benchmarks.

United States

Experienced Voice Network Systems Technician with a passion for delivering seamless communication solutions. Leveraged a strong technical background and in-depth knowledge of voice networks to specialize in designing, implementing, and maintaining robust voice communication systems that drove operational excellence. My expertise included VoIP technologies.