Keith Romano Moloney Email & Phone Number

Philadelphia, PA, US

Las Vegas, NV, US

Philadelphia, Pennsylvania, US

• Develop and oversee annual marketing plan and budget by implementing specific initiatives tailored to maintain and expand targeted business segments across 13 venues including pop-ups, sit-down restaurants, and clubs..
• Established team from inception, implemented standardized operating procedures (SOPs), and structured project management framework in absence of existing social scheduling mechanisms upon arrival, creative review.

Las Vegas, Nevada, US

• Developed database engagement strategies by utilizing Adobe Campaign and the BetMGM app across digital and traditional marketing channels. Collaborated with corporate analytics and property leadership teams to drive.
• Fostered interdepartmental collaboration to enhance organizational cohesion.
• Developed customized event schedules to boost guest retention and visitation rates.

Stateline, Nevada, US

• Formulated and executed marketing strategies across multiple casino properties in Lake Tahoe, NV with focus on profitability and customer experience. Oversaw approval of event formats, including out-door summer concert.
• Enhanced VVIP events to deliver immersive and luxurious experiences.
• Implemented novel organizational framework to secure dynamic staff succession strategy.
• Facilitated integration of property operations during Caesars Entertainment/Eldorado Resorts merger in July 2020.
• Achieved top-ranking position in marketing by overseeing comprehensive marketing operations for two properties duringpost-COVID reopening.
• Enhanced private event sales, elevated event experiences, and optimized overall operational efficiencies by implementingtraditional and digital marketing strategies.

Las Vegas, NV, US

• Facilitated collaboration between corporate and regional hospitality leaders by fostering marketing innovation across more than 50 monthly campaigns. Managed team of specialists with diverse range of skills, from.
• Achieved significant accomplishments by surpassing budgeted fiscal goals by 15% in 2018 and 2019.
• Assumed leadership of unmanaged team and implemented operational efficiencies to eliminate late mail drops, resultingin 15% improvement in year-end budgetary performance.

Las Vegas, NV, US

• Played pivotal role in development of direct and internet marketing strategies by collaborating with marketing leaders, corporate brand team, advertising, and PR to convey brand messages and establish positioning..
• Merged two teams into unified entity and leveraged senior-level expertise from both departments to train over 40 staff members on updated procedures.

Las Vegas, NV, US

• Fostered customer loyalty and enhanced brand awareness through collaborative planning and management of promotional events, as well as execution of integrated marketing initiatives. Conducted analysis of previous.
• Utilized staff and customer feedback to collaborate with loyalty group in refining loyalty program for upcoming year.
• Revised meeting structures to streamline team member involvement without compromising essential operationalinformation retrieval.

Las Vegas, NV, US

• Facilitated seamless event operations and communications through development and testing of innovative computer and physical games tailored for events, coordination of calendars, conceptualization of event themes.
• Led merger of four separate property teams into one regional team by implementing new scheduling, operational system for event/promotion assignments, and SOPs.
• Achieved record-breaking profitability via organization and execution of pioneering New Year's Eve event by managing $300,000 budget to integrate environmental performers and diverse demographic-targeted events.

Las Vegas, NV, US

Developed themes, structured plans, budget specifications, calendars, and promotional gift strategies for various marketing events, including Atlantic City (AC) region-wide events with 5,000+ guests. Worked with budgets up to $300K. Ensured efficient event execution on high-volume calendar days by scheduling and training on-call staff and maintaining a.

Las Vegas, NV, US

Trained and oversaw staff teams of up to 80 to build events in TicketMaster, manage pre-sales/fan club buys and sales reporting, and maintain box office operations across 7 locations. Handled hospitality for celebrity guests and artists, booked and supervised on-site entertainment, and coordinated entertainment logistics with in-house departments and.