Responsible for implementing communication strategies to promote Michigan State University’s innovation ecosystem – including key areas of MSU research expertise, novel technologies, patents and products, and innovation-related spin-off businesses. Taking proactive ownership of the MSU Innovation Center communication strategic plan development and implementation to promote the unit’s services to internal MSU audiences and develop external communications about MSU Innovation-related activities and successes to the general public, with particular emphasis on key stakeholders. Building relationships and improving branding among stakeholders including MSU faculty researchers, senior MSU administrators, regional and national businesses, regional economic development organizations, MSU alumni, and the regional and national entrepreneur ecosystem of venture capitalists and CEO talent.

As the Corporate Research, Prospecting and Strategy Analyst for MSU Business-Connect at the MSU Innovation Center I am focused on understanding and prioritizing partnerships with corporations to build mutually beneficial partnerships between the private sector and University researchers. Working with the team at MSU Business-Connect I work to match MSU's areas of research strengths and priorities to create a specific map of engagement points and value propositions for corporate partners. Utilizing internal and external data to find, qualify, and score corporate opportunities to grow private sector investment in MSU's research opportunities.

In partnership with our digital agency, develop and execute strategies for SEO, Paid Search, and other digital marketing activities to achieve revenue and acquisition goals across brands.Leverage analytics and internal data to analyze customer behavior and develop insights that will guide future business decisions.Work closely with Brand Marketing teams to develop and execute digital marketing campaigns to meet monthly, quarterly, and yearly KPI measures.Support cross company digital marketing efforts.Develop and execute digital marketing plans to meet acquisition targets (number of signups, downloads, form completions, leads, and sales numbers).

Execute a comprehensive multi-channel marketing strategy for a global manufacturing company with a strong focus on digital advertising.Enhance the existing marketing automation program. Managing the expansion and improvement of the existing email campaigns with the goal of nurturing leads and generating RFQ’s Research and understand key audiences and develop engaging content designed to attract high-quality leads.Develop marketing KPI’s to measure growth and provided consistent reporting to executive managementBuild a robust content marketing program including the creation of blogs of case studies, technical papers, product releases, editorial and other content.RESULTSReduced Cost per Lead by 21%, Cost per Acquisition by 24% through aggressive campaign optimization.Developed new digital marketing programs that delivered an 11% growth in total leads YOY.Grew total booked sales by 15% with advertising focused on ready to buy prospects.Increased total annual revenues by 9% over previous year's numbers.

Managed both the strategic, long-term and day-to-day marketing activities for a 150-bed hospital including competitive and trend analysis, market share evaluation, advertising, creative development, and public relations. Identified market challenges and opportunities, making appropriate recommendations based on market research. Maintains up-to-date industry knowledge, including market share, competitive landscape, and clinical/technological trends.Developed and maintains media relationships as primary hospital spokesperson including crisis communication management.Analyzed marketing and public relations effectiveness based on strategies and tactics utilized, target audience, messaging, and original measurable objectives, and implements changes to improve performance.RESULTSGenerated 830% YOY growth of landing page traffic and a 56% increase in sales of hearing aids.Grew social audiences by 6.2%, social reach by 27%, and engagement by 137%.Prompted 346 content downloads, 170 inbound calls, and 133 inbound emails in 60 days. Drove overall page sessions up 32% and new users by 56% compared to last year.

Increased audience and revenue market share by managing marketing efforts for Michigan.com with regional oversight over Lansing, Battle Creek, and Port Huron. Responsible for building and executing B2B and B2C marketing strategies to grow advertising marketing share as well as improving audience reach and frequency among target segments. Focused on promoting the value of our brands to both business partners and local residents with a strong emphasis on innovation and creativity.RESULTSProvided the local sales team with actionable market intelligence contributing to four quarters of year-over-year sales growth.Cultivated relationships with local events and community partners valued at $500,000+ in 2015.Planned and held unique consumer events generating more than $8,000 in incremental revenue.Grew traffic to the recently launched “Insiders” page to 12,000 average monthly page views and average 18% growth of monthly visitors including 303%.

Responsible for the development and growth of the List Services Department including the hiring of department personnel, designing and establishing departmental procedures/guidelines, building strategic direct marketing recommendations in support of sales staff, and increasing profitability through efficiency and increased margins.

Accountable for the daily management of the phonebank, oversight of 20 employees, hiring of staff, implementation of policy, adherence of industry standards and practices, and customer service.

Provide administrative support to the township Assessor and other government staff as needed. In charge of managing office filing system, greeting customers, and performing general office duties.