Keith Royster Email & Phone Number

REAL Strategies Senior Writer September 2017 - PresentResponsible for writing digital and direct mail programs using polling, dataand analytics, to build highly targeted campaigns across mail, TV, robocalls,and digital media to reach audiences on behalf of candidates and issuemobilization efforts.Director of CommunicationsCity of Orange Township, July 2012 - 2017Reporting to the Mayor and Chief of Staff, I guide and execute strategy for allcommunications, website, collateral, and public relations messages to consistentlyarticulate the goals and objectives of the administration utilizing my copywritingand graphic design skills. Manage the development and distribution, of all print andelectronic collateral including newsletters, brochures, and social media platforms.Freelance Creative DirectorDecember 2010 - July 2012Working directly with advertising agency/design studios, as well as corporate clients, to create print and online marketing campaigns based on concept and strategy development. My skills as a graphic designer and writer provide a turnkey solution for clients seeking integrated communications campaigns.Senior Concept WriterMSHC Partners, Washington, D.C.; March - November 2010Contracted as a creative consultant for a Washington D.C. ad agency specializing in political campaigns. Created approximately 700 concepts for over 30 campaigns during the 2010 mid-term elections. Campaigns included the Washington D.C. mayoral campaign, Texas gubernatorial and state senate nationwide.Manager of Advertising DesignKPMG, LLP; May 2007 - March 2009Created a variety of marketing materials with a consistent, high quality brand look and message. Met with clients to initiate jobs and present creative conceptsfor approval. Managed projects and collaborated with copy and production colleagues to ensure completion of materials. Winner of KPMG Encore! Achievement Award.Art Director6Sixty Group, LLC; May 2006 - May 2007Provided comprehensive communication services for Newark Mayor Cory Booker. Contracted for creative and strategic services, brand management and political campaignmanagement for clients. Worked with the creative strategy team to develop award-winning concepts in both online and print media campaigns for presentationto management.Specialties: SKILLS:Managerial: Supervision, vendor negotiation, managing multiple projects from concept through completion.Creative: Translating marketing objectives into creative strategies through design, copywriting, and branding.

Listed skills include Creative Direction, Copywriting, Public Relations, Social Media, and 44 others.

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  Georgetown University

  Sociology