Keith Parker Email & Phone Number

Houston, Texas

• Specialize in targeting retail and small business owners to assess service and credit needs while expanding deposits growth through new account acquisition.• I’ve targeted the financial center’s existing book of business to deepen and enhance our relationship by analyzing there needs and resolving all service issues.• A profile of each customer to determine immediate needs and make the proper recommendation that satisfies there long and short term goals.

• This position I successfully introduced and implemented retail bank’s external client acquisition tools that accounted for 35% of all new customers in the Houston market 2006 & 2007.• Increased new consumer base 215% from 2006-2008.• Directed and managed sales presentations to human resource departments as well as senior management of target companies to offer Citibank financial services as apart of their employee benefits package.• As program manager I project managed the implementation of the bank at work program for the Houston area. I was responsible for training up to 50 employees, monitoring sales results and creating an effective curriculum that delivers consistent progress and success throughout the Houston retail branch channel.• Coordinated a 12-month calendar with each company to deliver consistency across the Citibank Houston retail market

• Provided detail financial consulting service to clients while making recommendation on appropriate products and services.• Specialized in acquiring retail customers and small business depositor relationships.• Achieved top 10% of producers in district 2003.• Clients were acquired using a variety of sources including seminars, referrals, call blocks and walk in traffic.• Coached team of associates on identifying potential customers for investment consulting and credit products as well as additional bank services.

Evaluated companies existing book of clients to determine appropriate strategy for investment portfolio.Worked in partnership with company tax offices to identify potential clients while determining suitable IRA investments.Specialized in fixed income and clients seeking guarantee principle.Increased AUM from $4mm to 10$mm in one year period.

• Responsible for 30-person staff in this position.• Increased gross revenues from $8m to $15m within 18 months of assuming role while increasing cash flow 25 % during same period.• Directly responsible for employee training, hiring and evaluations.• Negotiated contracts with suppliers to purchase merchandise, goods and services for retail outlets.• Prepared capital and sales budgets as well as provided valuable input for marketing and strategic planning.• • Strong leadership and personal accountability.

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