Keith Russell Email and Phone Number
I'm a strategic, resourceful, and outcomes-driven marketing and communications leader with a demonstrated track record of success in marketing, communications, digital experience, content strategy, and change management. - Creative and enthusiastic problem solver with a knack for combining left- and right-brain thinking to improve processes and develop new solutions to complex challenges.- Exceptional writer and storyteller with deep experience in internal and external communications, including blog posts, newsletters, intranet, executive communications, donor communications, web content, videos, on-site events, social media, and ad copywriting.Key skills:• Marketing Strategy • Communications Strategy• Internal Communications• Writing & Editing• Strategic Planning• Storytelling• Intranet• Editorial Calendar• Content Marketing• Public Relations• Audience/Stakeholder Analysis• Project Management• Analytics/KPIs• Budgeting• Leading Teams• Collaboration• Web Content Management• Search Engine Optimization• Adobe Creative Cloud• Microsoft Office• HTML and CSS • Responsive Web Design• Statistics • Regression Analysis
Ymca Of Middle Tennessee
View- Website:
- ymcamidtn.org
- Employees:
- 752
-
Vice President MarketingYmca Of Middle Tennessee Dec 2017 - PresentNashville, Tennessee, United States•Supervise and coach a cross-functional team responsible for marketing strategy, advertising, digital experience, internal and external communications, content marketing, social media, and customer retention.• Developed new strategies to significantly increase the ROI of the marketing and advertising budget while helping the organization grow annual membership sales by 22%.• Oversaw the re-design of the organization's websites, which resulted in a 65% increase in sites’ user experience net promoter scores.• Introduced new marketing metrics and KPIs, including regression-based sales forecasts and lifetime customer value measurements. • Provide strategic direction and support execution of the organization's internal and external communications campaigns, including staff newsletters, executive and board communications, and change management initiatives.• Member of organizational Steering Committee and Diversity, Equity, and Inclusion initiatives. -
Director Of Digital Media And Content StrategyYmca Of Middle Tennessee Oct 2014 - Dec 2017Nashville, Tennessee, United States -
Director Of Communications And Content StrategyYmca Of Middle Tennessee Jul 2010 - Oct 2014 -
CopywriterYmca Of Middle Tennessee Oct 2006 - Aug 2010 -
Business ReporterThe Tennessean Feb 2000 - Nov 2005 -
ReporterThe Tennessean 2000 - 2005 -
Staff WriterNashville Business Journal Jul 1998 - Feb 2000
Keith Russell Education Details
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Journalism, International Relations, Economics
Frequently Asked Questions about Keith Russell
What company does Keith Russell work for?
Keith Russell works for Ymca Of Middle Tennessee
What is Keith Russell's role at the current company?
Keith Russell's current role is Strategic and Resourceful Marketing, Content and Communications Leader.
What schools did Keith Russell attend?
Keith Russell attended Middle Tennessee State University (Mtsu).
Who are Keith Russell's colleagues?
Keith Russell's colleagues are Nathan Hailey, Samantha Coppage, Halle Collins, Mike Mcquinn, Rose Ann Mosey, Darius Walton, Amy Goad.
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Keith Russell
Park City, Ut3pipint.com, pipint.com, pip.global4 +140444XXXXX
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3yahoo.com, isoplexis.com, csc.com
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Keith Russell
San Clemente, Ca1cox.net -
2fedex.com, seattlechildrens.org
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