Keith Russell

Keith Russell Email and Phone Number

Strategic and Resourceful Marketing, Content and Communications Leader @ YMCA of Middle Tennessee
nashville, tennessee, united states
Keith Russell's Location
Nashville, Tennessee, United States, United States
About Keith Russell

I'm a strategic, resourceful, and outcomes-driven marketing and communications leader with a demonstrated track record of success in marketing, communications, digital experience, content strategy, and change management. - Creative and enthusiastic problem solver with a knack for combining left- and right-brain thinking to improve processes and develop new solutions to complex challenges.- Exceptional writer and storyteller with deep experience in internal and external communications, including blog posts, newsletters, intranet, executive communications, donor communications, web content, videos, on-site events, social media, and ad copywriting.Key skills:• Marketing Strategy • Communications Strategy• Internal Communications• Writing & Editing• Strategic Planning• Storytelling• Intranet• Editorial Calendar• Content Marketing• Public Relations• Audience/Stakeholder Analysis• Project Management• Analytics/KPIs• Budgeting• Leading Teams• Collaboration• Web Content Management• Search Engine Optimization• Adobe Creative Cloud• Microsoft Office• HTML and CSS • Responsive Web Design• Statistics • Regression Analysis

Keith Russell's Current Company Details
YMCA of Middle Tennessee

Ymca Of Middle Tennessee

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Strategic and Resourceful Marketing, Content and Communications Leader
nashville, tennessee, united states
Website:
ymcamidtn.org
Employees:
752
Keith Russell Work Experience Details
  • Ymca Of Middle Tennessee
    Vice President Marketing
    Ymca Of Middle Tennessee Dec 2017 - Present
    Nashville, Tennessee, United States
    •Supervise and coach a cross-functional team responsible for marketing strategy, advertising, digital experience, internal and external communications, content marketing, social media, and customer retention.• Developed new strategies to significantly increase the ROI of the marketing and advertising budget while helping the organization grow annual membership sales by 22%.• Oversaw the re-design of the organization's websites, which resulted in a 65% increase in sites’ user experience net promoter scores.• Introduced new marketing metrics and KPIs, including regression-based sales forecasts and lifetime customer value measurements. • Provide strategic direction and support execution of the organization's internal and external communications campaigns, including staff newsletters, executive and board communications, and change management initiatives.• Member of organizational Steering Committee and Diversity, Equity, and Inclusion initiatives.
  • Ymca Of Middle Tennessee
    Director Of Digital Media And Content Strategy
    Ymca Of Middle Tennessee Oct 2014 - Dec 2017
    Nashville, Tennessee, United States
  • Ymca Of Middle Tennessee
    Director Of Communications And Content Strategy
    Ymca Of Middle Tennessee Jul 2010 - Oct 2014
  • Ymca Of Middle Tennessee
    Copywriter
    Ymca Of Middle Tennessee Oct 2006 - Aug 2010
  • The Tennessean
    Business Reporter
    The Tennessean Feb 2000 - Nov 2005
  • The Tennessean
    Reporter
    The Tennessean 2000 - 2005
  • Nashville Business Journal
    Staff Writer
    Nashville Business Journal Jul 1998 - Feb 2000

Keith Russell Education Details

Frequently Asked Questions about Keith Russell

What company does Keith Russell work for?

Keith Russell works for Ymca Of Middle Tennessee

What is Keith Russell's role at the current company?

Keith Russell's current role is Strategic and Resourceful Marketing, Content and Communications Leader.

What schools did Keith Russell attend?

Keith Russell attended Middle Tennessee State University (Mtsu).

Who are Keith Russell's colleagues?

Keith Russell's colleagues are Nathan Hailey, Samantha Coppage, Halle Collins, Mike Mcquinn, Rose Ann Mosey, Darius Walton, Amy Goad.

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