Vice President Marketing
Current•Supervise and coach a cross-functional team responsible for marketing strategy, advertising, digital experience, internal and external communications, content marketing, social media, and customer retention.• Developed new strategies to significantly increase the ROI of the marketing and advertising budget while helping the organization grow annual membership sales by 22%.• Oversaw the re-design of the organization's websites, which resulted in a 65% increase in sites’ user experience net promoter scores.• Introduced new marketing metrics and KPIs, including regression-based sales forecasts and lifetime customer value measurements. • Provide strategic direction and support execution of the organization's internal and external communications campaigns, including staff newsletters, executive and board communications, and change management initiatives.• Member of organizational Steering Committee and Diversity, Equity, and Inclusion initiatives.
