Keith Seard, Mba, Sfr, Abr Email & Phone Number

Illinois, United States

Greensboro, NC / Greater Metro NYC

New York

A seasoned real estate professional and business owner working with Veterans, private and corporate investors to achieve financial stability and wealth through real estate ownership. I design and implement innovative strategies that deliver results. Having more than 20 years of combined business and real estate experience I have used my skills and market.

New York

• Direct corporate leaders in the analysis of their industry trends and competitive environments to build innovative approaches to gaining market share.
• Design strategic business models and planning methodologies that increase revenues and shareholder wealth.
• Provide direction and analysis for all product innovations and initiatives necessary to execute long-term strategic plans.
• Manage the implementation and execution of the strategic initiatives with owners and senior management to ensure maximum impact and return in their markets.
• Train & develop staff as appropriate to achieve a singular focus when executing the strategic plan.

• Defined and Constructed financial reconciliation models the yielded a savings of $8M over two years.
• Developed marketing reporting requirements & controls to measure effectiveness of spending.
• Created a standardize mechanism for calculating and evaluation pricing and profitability.
• Assessed, defined and implemented optimal transfer pricing strategies.
• Developed strategic financial plans to drive brand growth.
• Implementation of Brand Spending Budgets and P&L parameters.

Westport, CT

• Managed strategic current and five-year planning / budgeting process for North America driving $1Billion in gross sales.
• Provided direction and analysis for all innovations and initiatives necessary to execute long-term strategic plans.
• Designed, created and implemented budgeting methodology that added value with achievable & measurable results.
• Created & implemented budgeting templates and models using Excel, VBA, and Essbase tools that were user friendly, transparent and successful in delivering accurate 5 year financial plans.
• Assessed competitive trend data to provide executable recommendations to executive management group.
• Assisted with the review of business development opportunities and implementation of innovation strategies.o Sales volumes, Revenue & Cash flow projections.o Marketing strategies & spending.

• Coordinated national planning and consolidation of budgets for corporate submissions.
• Defined budgeted prices and costs to accurately plan Gross Margin down to NBC by brand nationally.
• Monitored financial performance in relation to pricing and deal structures defined for all Business Units.
• Provided analysis of P&L statements across the Equity Division, with emphasis on overhead and marketing spending.
• Designed implemented Essbase & Marketing systems facilitate detailed budgeting and reporting at all levels of the business. SAP work stream member – Sales & Marketing- Provided business process expertise in the areas.

• Assigned and allocated project budgets and resource allotments.
• Analyzed project variances for management review and budget revisions as needed.
• Reviewed accounts payable, vendor billings and purchase order activity for compliance with project accounting rules.
• Maintained existing cost structures and develop new structures as needed.
• Analyzed managed state sales/use tax filings and implemented business rules to capture accurate filing figures.

Mba, Financial Management

Bachelors Of Science, Business Administration/Accounting

Accounting And Business/Management