Director Of Sales And Marketing
Aspen Meadows Resort / Aspen Institue
Aspen, Colorado
• Managed the sales team to achieve revenue and occupancy goals • Developed the annual marketing plan to include room rates, revenue, occupancy targets as agreed upon by ownership • Conduct weekly reviews of activities with sales staff, monthly reviews of revenues and competitive stats, and annual performance reviews • Provide weekly updates of sales activities to management and ownership • Attend weekly ownership meetings, revenue meetings, operations meetings, and other departmental meetings as appropriate, providing reports of sales activities • Assign markets and territories to sales staff to maximize productivity • Researched, identified, targeted, and solidified new business in assigned markets and provide support to sales staff in their assigned markets • Developed customer, community, & industry relationships • Worked with rooms division manager to ensure repeat business is encouraged and rewarded • Participated in trade shows, FAM trips, entertainment of clients and industry events • Ensure all communications, sales materials, and website content meet branding standards • Oversaw hotel operations as requested by General Manager