Ceo And Founder
CurrentEstablished in 2003 as a leisure business consultancy with a particular focus on feasibility assessments, operational consultancy, master planning, and on the management of the development of projects in the leisure and hospitality industries in general and of visitor attractions specifically. Keith is co-founder & CEO of the company. Responsibilities include management and growth of the consultancy business; Running consulting projects to establish viability of new ventures on behalf of clients; master planning and project managing the development of visitor attractions in locations across the UK, Europe and internationally; offering operational consultancy and interim management services to attraction projects. Development of a highly able network of associates and associated companies who routinely supplement the core Petersham Group team on a per project basis. More recently, positioning Petersham Group as leisure business and planning specialists in larger project teams working together with architects, designers and master planners.Also serving as Managing Director of aquarium company, reefLIVE, a new generation aquarium concept that will see immersive digital experiences extend and supplement the live exhibits found in more traditional aquaria. Planning consent has been achieved for the first project in Belfast and a second location is under discussion. Regularly invited to speak at leisure industry conferences, his views are much sought by colleagues in the sector and he regularly blogs on leading industry websites such as @Blooloop and is a jurist for their Innovation Awards and their Zoo & Aquarium Awards. Keith is a guest lecturer for the postgraduate MA Tourism Business at the University of Exeter, teaching the consultancy module of the course.