- Managing Performance Marketing campaigns for the Luno app, which is one of the largest Cryptocurrency trading apps worldwide, growing the user base from 5 million to over 12 million users- Working with multi-million dollar monthly budgets across a range of User Acquisition channels to continuously optimise and improve performance of campaigns across Africa, APAC, US and the EU.- TikToking 🤹‍♂️

• Setting up and managing the entire growth marketing and performance marketing framework for a new relationship app startup, Paired, helping the company secure a second round of funding from investors by beating the yearly subscription target.•Led the integration with the Adjust MMP and Amplitude to ensure all data is accurate to measure and optimise campaign performance•Defining performance marketing strategy and calculating performance metrics and KPIs•Setting up and managing various acquisition channels (Facebook, Google, Snapchat, TikTok, Twitter, Outbrain and Programmatic networks )•Working with creative designer to ensure weekly testing of new creative concepts to improve performance•Creating reporting structure to measure and optimise campaigns and updating on a daily basis, working with and reporting directly to the CEO.•Developing CRM lifecycle marketing to maximise user retention and engagement.

As User Acquisition Manager at Peak I was responsible for the growth of all apps in the company portfolio, including the Number 1 mobile Brain Training game Peak. I managed 6 figure monthly budgets and am responsible for managing paid marketing campaigns across social channels (Facebook, Google, Twitter, Snapchat, Pinterest, TikTok), paid search (Apple Search Ads, Google) and ad networks (IronSource, Liftoff, Unity, Applovin, TapJoy and more), as well as being involved in the ad monetization side of our casual games.Through extensive creative testing and idea generation, Peak has been recognised as a market leader for our adverts and has been used in multiple 'Best Practice' case studies by companies such as Snapchat.

Managing User Acquisition campaigns for a range of leading casual and mid-core mobile games exceeding 30 million downloads worldwide across iOS, Android and Amazon platformsContinuously optimising UA campaigns to bring in the highest volume of quality players with the highest life time value at the lowest costManaging a high quantity of complex Facebook UA campaigns using an FMP and identifying and testing new targeting, bidding and optimization methodsFostering relationships with multiple ad networks to optimise media buying campaigns including AppLovin, Vungle, AdColony, Chartboost, UnityAds and identifying and testing new networksRunning split tests for game names, characters and App Store creative for launch of new gamesPlanning and executing geo and global launches of new titles for maximum resultsResearching and implementing App Store keywords as part of ongoing App Store Optimization

Responsible for creating and managing user acquisition marketing campaigns across multiple digital channels to drive conversions.Responsible for revenue and content levels across the niche marketplace division consisting of 8 leading brands.Team leader of user acquisition marketing, supervising the local marketplace team.Continuously optimising all campaigns to increase conversion, with a strong focus on improving mobile experience.

Managing creative marketing campaigns incorporating social media, emails, banners, content, PPC, A/B testing and landing pages to increase traffic, ad revenue and acquisition for multiple industry leading websites, ensuring they meet deadlines and are on budget and reporting on performance to Marketing DirectorManaging content on four websites that each exceed 500,000 monthly visitors and contributing ideas on ways to improve UX using A/B testing tools such as Optimizely and being the point of contact for any website related enquiries Testing and analysing email marketing data in Microsoft Excel to maximise conversionsManaging social media accounts, designing content and running campaigns on social channels including Facebook, Twitter, YouTube, Instagram and Pinterest channels to increase audience and community engagementMaintaining community relations on social media channels to audiences exceeding 90,000 likes on FacebookInitiated and managed the migration of over 70 individual Facebook pages onto one company wide business manager accountDeveloping and leading launch campaigns for mobile apps and innovative website-building servicesAnalysing website traffic using Google Analytics and identifying fluctuations and opportunities for growthBuilding websites using WordPress to generate sales leadsManaging marketing campaigns in line with client acquisition targets to ensure budget targets are metCreating prospect lists in line with objectives and developing marketing campaigns to generate leads for salesWriting a variety of creative and helpful content for mulitple industry leading websites with up to 600,000 monthly visitors and uploading to websiteOptimising written content using SEO best practices and outreaching content to generate backlinks and maximise the reach of each articleWorking with and leading a team of 5 people to ensure all content is published to a high standard to meet deadlinesDeveloping partnerships with businesses

- Contributing to SEO campaign which achieved top rank in Google for key phrase- Updating, proof reading and creating website copy for a vast number of global destinations over 2 websites using in-house CMS- Ensuring all prices and information online are up to date- Sourcing and uploading images to online galleries- Writing press releases and sending out weekly e-mail newsletter- Managing social media content for Sportif and Sportif Diving Holidays

- Writing blog posts aimed at educating readers on Gamification and increasing company visibility- Learning gamification theory- Updating and creating website content using WordPress and SEO- Analysing website traffic using Google Analytics and WebMaster- Managing social media channels and engaging with customers via social media on multiple channels- Researching and marketing to new customers- Designing layout of mobile app.- Answering phones, dealing with customer enquiries and general office admin- Editing and uploading videos to YouTube and website.

- Motivating and leading a team of 8 Stewards to ensure the resources were distributed appropriately.- Being an approachable and knowledgeable ‘go-to’ person in order to successfully solve festival attendee’s queries and concerns.- Helping to keep order at a large public music festival to ensure the health and safety of the public was not jeopardised.

- Worked as part of a team to accurately, physically count over £1m of engineering parts.- Checking, adjusting and the general maintenance of factory inventory records.- Planning stock locations and transferring to computer system.- Working to tight deadlines whilst maintaining complete accuracy.

- Proof reading brochures and making suggestions if I thought certain writing could be improved.- Checking for logo consistency in brochures.- Booking hotel rooms for employees at conferences.- Monitoring social media channels- General office admin.

- Organising the kitchen and maintaining equipment stock levels to ensure all tools are available when needed by chefs.- Ensuring the kitchen is maintained to the high health and safety standards.- Training all new employees and being an approachable mentor to the new staff.- High levels of team working skills were also required to ensure efficient running of kitchens and restaurant catering for 160 residents.