Keith Sullivan

Keith Sullivan Email and Phone Number

Founder + Chief Contractor @ Demand Contractors
Boston, MA, US
Keith Sullivan's Location
Boston, Massachusetts, United States, United States
Keith Sullivan's Contact Details
About Keith Sullivan

Results-oriented B2B technology marketing executive who develops and executes digital-first, data-driven integrated marketing campaigns driving full-funnel pipeline performance and revenue impact. Nationally recognized expert in demand generation, revenue marketing, marketing operations and technology, account-based marketing, content marketing and digital strategies. Purpose and intent-driven team leader, coach, mentor and trainer.Core Skills: - Marketing Strategy- Demand Generation- Demand Waterfall Planning- Revenue Marketing- Account-Based Marketing- Customer Journey Mapping - Buyer Engagement Architecture Design- Message Strategy & Mapping- Content Marketing - Digital Strategy & Execution- SEO, PPC, Display, Re-targeting- Conversational Marketing- Marketing Operations- Marketing Automation- Data Analytics & Reporting- Predictive Analytics- Campaign Development- Program Execution- Campaign Optimization- Pipeline Acceleration- Sales Enablement Industry speaker, thought-leader, best practices evangelist, coach, practitioner and author of "Exposed: The False Promises of Revenue Marketing" & "The New Marketing Differential".

Keith Sullivan's Current Company Details
Demand Contractors

Demand Contractors

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Founder + Chief Contractor
Boston, MA, US
Keith Sullivan Work Experience Details
  • Demand Contractors
    Founder + Chief Contractor
    Demand Contractors
    Boston, Ma, Us
  • Isocrates Llc
    Strategic Marketing Leader
    Isocrates Llc Aug 2023 - Present
    St Petersburg, Florida, Us
  • Pja Advertising + Marketing
    Senior Director, Demand Marketing Strategy
    Pja Advertising + Marketing Apr 2022 - Aug 2023
    Cambridge, Ma, Us
  • Scratch Marketing + Media
    Senior Marketing Practice Lead
    Scratch Marketing + Media Oct 2021 - Apr 2022
    Cambridge, Ma, Us
    Senior lead in Scratch Marketing + Media's Marketing Practice - focused on digital demand generation, account-based marketing and marketing operations for B2B technology companies.
  • Software Ag
    Senior Director, Marketing Operations & Technology
    Software Ag Aug 2019 - Sep 2021
    Darmstadt, Hessen, De
    As a member of the Software AG's Growth Marketing Leadership Team, lead the marketing operations function as the strategic enabling function to the organization's lead-2-revenue engine, fueling growth for the business. Help to define the roadmap to company data strategy to better understand customer and buyer journeys, the analysis and reporting to hold core teams accountable to the business, the evaluation of the marketing technology stack to ensure we have the right technology and tools that map to growth strategy, and the planning and processes needed to optimize demand models, funnel velocity and revenue impact.
  • Revenue Architects
    Managing Partner
    Revenue Architects Jun 2017 - Jul 2019
    Boston, Massachusetts, Us
    Revenue Architects is a consulting firm and buyer engagement agency specializing in helping clients accelerate revenue. Providing revenue model diagnostics, Go-To-Market strategy, revised sales and marketing processes, campaign design and system platforms for automating revenue execution and sales/marketing operations. Experts in integrated marketing and sales. Market assessments, segmentation, Go-To-Market strategy and planning, buyer experience design, buyer engagement frameworks, closed-loop marketing, inbound marketing, digital marketing, content marketing, account-based marketing, conversational marketing, digital architectures and programs, social media, marketing automation, CRM, business intelligence and data analytics.
  • Metrica B2B
    President & Chief Engagement Officer
    Metrica B2B Jan 2007 - Jun 2017
    Metrica B2B is a new type of Demand Engagement agency focused on helping B2B marketers with the mandate of increasing lead flow, conversion and pipeline impact. We enable clients to capitalize on the big opportunity to harvest untapped incremental revenue while creating predictable lead flows and pipeline impact via next-generation programs that tell their story through their buyers' POV to engage and advance buyers through their buy cycle. How? Developing programs that deliver the all-elusive measurable and predictable pipeline performance by leveraging new Demand Engagement Frameworks and a Metrics-Driven Approach. These frameworks help organizations understand their customers and prospective buyers in new ways - via segmentation and pain-centric persona development - thus enabling the development of engagement-focused (vs. typical domain-centric) content that fuels message maps and advance buyers to a point of sales-readiness.
  • Epsilon
    Senior Director, Business Development
    Epsilon Dec 2005 - Jan 2007
    Irving, Texas, Us
    Represented Epsilon’s CRM, Database, Analytics, e-Business and Marketing Services solutions at the executive level. Developed strategic relationships leading to multi-year, multi-million dollar engagements in all service areas of the business. Initiated and guided sales process strategy to acquire comprehensive data management engagement with Liberty Mutual valued at over $5 million.
  • Merge
    Principal & Senior Director
    Merge Jan 2001 - Dec 2005
    Chicago, Illinois, Us
    Directed all new client development activities for a combination of brand and demand initiatives ranging from new business to strategy and ongoing client management. Agency spokesperson and featured speaker at industry associations and national conferences. Led highly profitable business unit within MERGE, formerly PARTNERS+simons.
  • Direct Results Group/Sourcelink
    Vice President, Strategy & Business Development
    Direct Results Group/Sourcelink Jan 1999 - Jan 2001
    Directed all new client acquisition efforts including market development, target identification, prospect engagement, relationship building, strategy and proposal development, contract negotiation.- Increased average client revenue contribution by over 300% in first year.- Won 11 of 11 consecutive account pitches from August 2000 to March 2001.- Awarded two Gold DMA International Echo Awards for agency’s business generation program for self-promotion and demand generation.

Keith Sullivan Skills

B2b Strategy Lead Generation Marketing Automation B2b Marketing Strategic Partnerships Marketing Demand Generation Business Development Competitive Analysis Multi Channel Marketing Integrated Marketing Segmentation Online Marketing Content Marketing Sales Digital Marketing Crm Email Marketing Brand Development Database Marketing Interactive Marketing Sem Product Marketing Saas Lead Management Lead Scoring Customer Acquisition Online Advertising Mobile Marketing Go To Market Strategy Analytics Digital Strategy Sales Enablement Campaign Management Market Segmentation Ppc Relationship Marketing Content Strategy Thought Leadership Online Lead Generation Demand Management Romi B2b Demand Generation B2b Brand Development Creating Buyer Personas Message Mapping Lead Nurturing Direct Marketing Marketing Operations

Keith Sullivan Education Details

  • University Of New Hampshire
    University Of New Hampshire
    General

Frequently Asked Questions about Keith Sullivan

What company does Keith Sullivan work for?

Keith Sullivan works for Demand Contractors

What is Keith Sullivan's role at the current company?

Keith Sullivan's current role is Founder + Chief Contractor.

What is Keith Sullivan's email address?

Keith Sullivan's email address is ks****@****pja.com

What is Keith Sullivan's direct phone number?

Keith Sullivan's direct phone number is +161769*****

What schools did Keith Sullivan attend?

Keith Sullivan attended University Of New Hampshire.

What skills is Keith Sullivan known for?

Keith Sullivan has skills like B2b, Strategy, Lead Generation, Marketing Automation, B2b Marketing, Strategic Partnerships, Marketing, Demand Generation, Business Development, Competitive Analysis, Multi Channel Marketing, Integrated Marketing.

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