Vp Sales And Marketing
Commercial Solutions Inc.
Directed all sales, business development/strategy and marketing functions for $150 million industrial and oilfield products distributor.o Reporting to CEO, managed Sales, Marketing and Business Development for public company (TSX:CSA) with $140 million + in annual revenues, leading 50+ member organization (15 direct reports) across Canada.o Managed $7 million expense and payroll budget.o Successfully re-branded corporation, developing new logo and “tag” line and eliminating brand conflict.o Gained $2.5 million in incremental annual revenue by adding niche products and services.o Achieved 118% over target results in top line sales and margins.o Revised compensation, focusing on KPI’s/profitable customers, implemented price grid to maximize margins.o Managed revision of quotes/proposals, including outcome measurement, significantly increasing success rates.o Secured company’s first supply contract with an oil sands operator – projected annual revenue over $2 million.