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Connecting? Please include a brief note to share why, and how we might collaborate for good.I’m a purpose-driven leader, innovator, brand builder & business strategist who’s led the development & launch of over $1 billion of new products. I am passionate about tackling global challenges using innovative approaches that are evidence-based, accessible & scalable.As CEO & Founder, I developed SuperBetter as an innovation platform for the global education, healthcare, sports & cybersecurity industries. We collaborate with strategic partners & customers to unlock the heroic potential of the people they serve.SuperBetter is a proven approach to empower resilience, mental health, recovery & skills for success.SuperBetter is a mindset intervention. Its easy-to-teach Live Gamefully® methodology creates a mental framework to overcome obstacles in all of life.Five clinical & randomized controlled trials by Harvard, University of Pennsylvania & others show that using SuperBetter significantly reduces anxiety & depression and improves resilience, self-efficacy & recovery.Collaborations bring our SuperBetter methodology & brand to life through products & services including training programs, curriculums, coaching solutions, apps, physical products, and tech-enabled tools for individuals & groups.The SuperBetter Mindset can boost student success, durable skills, mental health literacy, digital citizenship, financial literacy, core curriculums, teacher wellbeing, whole-athlete performance, employee learning & development, wellbeing, cognitive resilience, return to work, digital therapeutics, mental health, recovery from concussion & neurological disorders, chronic pain management, healthy aging, reduced juvenile justice system recidivism, population health & more.Examples:Indiana University introduced a student success course to teach SuperBetter as a means to empower mental health, resilience, social-emotional skills & a culture of thriving.A coalition of educators plans to use our SuperBetter framework to empower teacher wellbeing and retention in Sub-Saharan Africa.A major U.S. city is using SuperBetter to promote coaching & coping skills for youth and families struggling with disruptive behaviors.Coaches are using the SuperBetter framework to improve client success in youth sports, wellbeing, dating and more.The World Economic Forum named SuperBetter a Top Innovator in Youth Mental Health.We're surrounded by potential allies. Reach out to learn how we can collaborate to create value for your organization.
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Ceo And FounderSuperbetterChicago, Il, Us -
Ceo & FounderSuperbetter 2015 - PresentGlen Ellyn, Illinois, UsLead SuperBetter's vision, partnership strategy and implementation. SuperBetter empowers resilience, mental health, recovery & student success.SuperBetter is a mindset intervention. Its easy-to-teach methodology creates a mental framework that uses the psychology of game play to overcome obstacles in all of life. Five published randomized controlled & clinical trials conducted by Harvard, University Pennsylvania & others show that using SuperBetter significantly reduces anxiety & depression and increases resilience & self-efficacy. Over 1 million people have used the SuperBetter app, and SuperBetter for Classrooms/Groups is validated with Indiana University. The World Economic Forum named SuperBetter a Top Innovator in Youth Mental Health. -
Top InnovatorUplink - World Economic Forum May 2022 - PresentGeneva, ChNamed a Top Innovator in Youth Mental Health by The World Economic Forum. -
Advisor To CeoSiempre Soups 2017 - 2023Chicago , Illinois, UsGuide CEO in all aspects of developing & scaling her cpg-food business including company priorities, brand positioning, marketing, sales strategy, financial targets, team buildout and fundraising. Siempre Soups is founded by Latina entrepreneur Alison Velazquez. -
Advisor To CeoAloesense 2018 - 2020Chicago, UsGuide CEO on the company's brand and M&A strategy. AloeSense is the only Naturally Soothing toothpaste with the ADA-Seal. Its unique, clinically-proven formula enables an R&D pipeline of proprietary oral care claims using ingredients that are natural + therapeutic. -
Founder, Managing PartnerCherry Street Innovation 2004 - 2015Wheaton, Il, UsCherry Street is a strategy & innovation consulting company that leads the full cycle of innovation to envision, develop & launch breakthrough new ventures and growth platforms in the cpg, food, health, and wellness markets.As innovators and thought leaders, we work closely with senior leadership teams to unlock sustainable growth by uncovering powerful market insights, developing & validating winning products, and building immersive brand experiences.Our clients include consumer packaged goods companies, healthcare & life science companies, investors, entrepreneurs, non-profits and grant-makers. -
Sr. Director InnovationKellogg 2001 - 2004Battle Creek, Michigan, UsLed strategic new venture development for $9 Billion Kellogg Company. Head of Innovation for $2 Billion Kellogg's Snacks Division - directed 60-person cross-functional team. Tripled revenue contribution from new products to 15% of division sales. Marketing Director for strategic brand portfolios focused on wellness and kids. Introduced the first new Keebler Elf (Elwood) in over 20 years:). -
Sr. Manager, Corporate New VenturesKeebler (Sold To Kellogg Company) 1997 - 2001Joined Keebler shortly after $500M LBO. Led key brand marketing & strategy functions contributing to its sale to Kellogg for $4.5B four years later. Co-created and led Keebler Corporate New Ventures function, reporting to Chief Marketing Officer.
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Brand ManagerNabisco 1992 - 1997UsLed brand portfolios across several food categories with full P&L responsibility. A.1. Steak Sauce, Ortega Mexican Food, Cream of Wheat Hot Cereal, Royal Desserts.Introduced Knox NutraJoint, the first nutraceutical launched as a dietary supplement by a major food company. -
Sales Planning ManagerLeaf, Inc. (Sold To Hershey Company) 1989 - 1992Developed trade marketing and merchandising plans for $600 million candy company with brands including Jolly Rancher, Payday, Heath, Milk Duds, and Rain-Blo.
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Retail SalesProcter & Gamble 1986 - 1987Cincinnati, Ohio, UsCalled on retail grocery stores. Sold & merchandised brands including Pringles, Duncan Hines Cookies, Duncan Hines Baking Mixes, Jif, and Crisco.
Keith Wakeman Skills
Keith Wakeman Education Details
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University Of Illinois ChicagoMarketing And Finance -
Illinois State UniversityMinor In Mathematics
Frequently Asked Questions about Keith Wakeman
What company does Keith Wakeman work for?
Keith Wakeman works for Superbetter
What is Keith Wakeman's role at the current company?
Keith Wakeman's current role is CEO and Founder.
What is Keith Wakeman's email address?
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What is Keith Wakeman's direct phone number?
Keith Wakeman's direct phone number is +141598*****
What schools did Keith Wakeman attend?
Keith Wakeman attended University Of Illinois Chicago, Illinois State University.
What are some of Keith Wakeman's interests?
Keith Wakeman has interest in Education, Health.
What skills is Keith Wakeman known for?
Keith Wakeman has skills like Strategic Partnerships, Strategy, Product Development, Competitive Analysis, Start Ups, Management, Marketing, Cross Functional Team Leadership, Entrepreneurship, Leadership, Business Planning, Marketing Strategy.
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