Keith Washo, Mba, M.A., Author Email & Phone Number

Västra Frölunda, Västra Götaland, Se

Fractal Design is the leading designer and manufacturer of premium PC hardware including cases, cooling, power supplies, and accessories. Fractal has a global reputation for innovative design, elegant aesthetics, and finest build quality making it one of the best-selling and award winning gaming hardware companies. Fractal Design products are available in over 45 countries worldwide with headquarters in Sweden alongside offices in the USA and Taiwan.•Leading retail channel sales for the Fractal highly acclaimed and award winning computer cases, cooling, power supplies and accessory products. Special emphasis on Amazon.com and Best Buy partnerships alongside overall retail growth.

Austin, Tx, Us

NewChip Accelerator: Ranked #1 Online Startup Incubator•Consulted consumer product and tech companies in sales, marketing, business development, and partnerships. Advised Ice Jack Technologies, Otzibrew, Mama Bev's Pies, and BeatConnect Audio

Beaverton, Oregon, Us

WiSA Technologies: Global leader in wireless audio technologies & speaker products •Led retail channel sales & marketing for Platin Audio wireless surround sound speaker systems•Managed retailers & distributor relationships with BestBuy, Target, Electronic Express, Walmart, Newegg, Walts TV, O'Rourke Sales, Beach Camera, B&H Photo, And QVC•Supported WiSA speaker partners with product launches and development of channel assets, ecommerce, merchandising, and messaging•Oversaw rep firms and consumer electronic partnerships to bring new wireless audio products to market increasing WiSA certified product sales

Morrisville, Nc, Us

Netsertive: Premiere Digital Marketing Technology •Managed enterprise sales enabling brands and retailers to drive more business through Netsetive leading localized digital marketing technology •Identified and secured ​opportunities with​ ​brands,​ ​buying​ ​groups​, and retail partners resulting in new relationships with companies like Walmart, Ethan Allen, LoveSac, Intel, TP-Link, Ashley Homestore, Huawei, Klaussner & Hooker Furniture, and Monster Cable•Prospected and built ​relationships​ ​at​ executive level of consumer product and retail companies•Owned​ ​sales​ ​pipeline management creating new prospects​ and managed CRM (Sales​force)•Created new company sales messaging and led speaking presentations at retail brand shows-NY Retail Summit

Campbell, California, Us

Adaptive Sound Technologies, Inc: Leading sound machines and sleep products•Headed global sales, product marketing, and business development for sleep machine product line •Led and mentored a team of 6 direct reports growing retail, etail, and distribution business•Grew business 40%+ YOY with retailers including Target, BestBuy, Amazon, London Drugs, and Walmart •Increased global sales by 100% by establishing sales across the UK, Canada, Japan, Taiwan, and Germany•Launched successful crowdfunding campaign of wearable tech product, exceeding fundraising goal

San Diego, Ca, Us

Qualcomm: Global leader in wireless technologies and processors •Managed partner marketing and channel sales for routers, extenders, powerline products, and Wi-Fi technology. • Led retail partnerships driving trainings and TV presentations for channel partners BuyTV, NeweggTV, TigerDirectTV, and Frys V-Cons• Secured new business with TP-Link and Walmart to launch new routers within 1K+ retail stores• Forged relationships with retail companies Amazon, Walmart, Best Buy, Staples, eBay• Managed channel sales with Qualcomm customers including NETGEAR, Belkin/Linksys, TP-Link, ActionTec, and D-Link

Redwood City, California, Us

Bigfoot Networks Inc: #1 online gaming hardware/software company acquired by Qualcomm • Supported retail and technology partners within the USA and UK overseeing gaming network card and wireless adapter sales• Boosted business development by heading channel marketing and key account management with partners• Led channel sales for distribution, retail, and e-tail partners in North America and Europe, contributing to 70% growth and resulting in company being acquired by Qualcomm• Achieved 200% growth YOY for Killer Wireless products by winning key business with laptop and computer companies

Purebuds Earphones: Profitable consumer electronics and e-com startup •Built consumer electronics-based business, resulting in 3 consumer websites and launch of new Purebuds Earphones product line•Won business with QVC and ShopNBC securing TV selling appearances and retail placement•Launched new e-commerce business with Amazon, NCIX, Buy, and Home Shopping Channel

Milpitas, Ca, Us

SanDisk: #1 global leader in flash memory products •Grew sales and market share for Sansa audio launching new products, developing engaging messaging, packaging, and channel sales materials•Achieved second highest market share next to Apple coordinating the development and launch of Sansa audio/video players, surpassing sales of Sony, Samsung, and Microsoft combined •Led new multimillion-dollar business by heading MP3 player product marketing across retail/distribution

Singapore, Sg

Creative Labs: #1 global leader in digital entertainment computer products•Secured new retail business for #1 best-selling digital entertainment products including MP3 players, keyboards, and speaker systems resulting in $12+ million a year channel business •Managed retail partners Brookstone, Trans World Entertainment, May Company, Nebraska FurnitureMart, Hastings Entertainment, Brooks May Music, and Borders to grow business 100%+ YOY •Led product development for music keyboard product resulting in a million dollar+ business •Built new alliances and sales partners with retail, education, and distribution achieving 70% growth YOY•Created business plan for computer keyboard product line resulting in 2x expansion of business•Headed retail business with QVC delivering new account that drove 10,000+ unit sales from TV •Led PR tours and marketing with QVC, CES, and NAMM resulting in award winning product•Executed product launches and led sales programs for MP3 players and WebCams supporting a $20M business•Launched and managedAffiliate Marketing Program resulting in $100k+ of incremental revenue•Managed complete content and design process for e-commerce storefront and direct newsletters

Singapore, Sg

•Led product development for world's first music & PC keyboard combo product resulting in a million dollar+ business •Built new alliances and sales partners with retail, education, and distribution achieving 70% growth YOY•Created business plan for computer keyboard product line resulting in 2x expansion of business•Headed retail business with QVC delivering new account that drove 10,000+ unit sales from TV •Led PR tours and marketing with QVC, CES, and NAMM resulting in award winning product•Executed product launches and led sales programs for MP3 players and WebCams supporting a $20M business•Launched and managedAffiliate Marketing Program resulting in $100k+ of incremental revenue•Managed complete content and design process for e-commerce storefront and direct newsletters

Executive Mba, Business Administration And Management, General

M.A, Music Business & Entertainment Industries

B.A, Music & Broadcasting

Doctor Of Arts, Entrepreneurship/Entrepreneurial Studies

Executive Development, Business Administration And Management, General

Executive Education, Communication For Leaders

Executive Education, Influencing Without Authority

Professional, Marketing

Certification, Business Management

Certification, E-Commerce Management