Keith Washo, Mba, M.A., Author Email and Phone Number
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Offering 20+ years of sales and marketing experience in the consumer electronics, audio, and technology industry for both fortune 500 companies and startups from Silicon Valley to Research Triangle Park. In addition, an advanced education with Executive MBA, an M.A in Music Business & Entertainment Industries, and a B.A in Music and Broadcasting, as well as multiple certifications and publications in sales, marketing, partnerships, e-commerce, and business management.My career includes managing relationships with retailers such as Amazon, BestBuy, Target, Walmart, Newegg, Micro Center, Electronics Express, and QVC/HSN along with distributors D&H, Ingram Micro, Tech Data, O'Rourke Sales, and Synnex. Currently steering retail channel sales at Fractal Design fostering key partnerships, notably our collaboration with Amazon, to bolster the USA retail presence for our award-winning PC hardware. The strategies executed have fortified our market position as a leader in designing and manufacturing premium gaming components.Previously, I led channel sales and marketing for WiSA Technologies, a global leader in wireless audio speaker products, and consulted consumer product and tech companies as an advisor with NewChip Accelerator, a #1 ranked online startup incubator. I also held senior sales and marketing roles with global technology companies like Creative Labs, SanDisk, and Qualcomm, where I received awards for outstanding contribution to marketing and selling new technology.My core competencies include channel sales, channel marketing, business development, and partnerships. I have a proven track record of driving sales growth, developing strategic partnerships, and launching innovative products for both international companies and domestic USA startups. My mission is to leverage my expertise, creativity, and passion in sales, marketing, and partnerships of consumer electronics, audio, music, and tech products to help companies deliver innovation, great experiences, and value to its customers.
Fractal Design
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Senior Sales DirectorFractal Design Aug 2023 - PresentVästra Frölunda, Västra Götaland, SeFractal Design is the leading designer and manufacturer of premium PC hardware including cases, cooling, power supplies, and accessories. Fractal has a global reputation for innovative design, elegant aesthetics, and finest build quality making it one of the best-selling and award winning gaming hardware companies. Fractal Design products are available in over 45 countries worldwide with headquarters in Sweden alongside offices in the USA and Taiwan.•Leading retail channel sales for the Fractal highly acclaimed and award winning computer cases, cooling, power supplies and accessory products. Special emphasis on Amazon.com and Best Buy partnerships alongside overall retail growth.
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Senior Sales Marketing ConsultantNewchip Accelerator Mar 2022 - Sep 2023Austin, Tx, UsNewChip Accelerator: Ranked #1 Online Startup Incubator•Consulted consumer product and tech companies in sales, marketing, business development, and partnerships. Advised Ice Jack Technologies, Otzibrew, Mama Bev's Pies, and BeatConnect Audio -
Vice President Of Channel SalesWisa Technologies, Inc. Apr 2019 - Mar 2022Beaverton, Oregon, UsWiSA Technologies: Global leader in wireless audio technologies & speaker products •Led retail channel sales & marketing for Platin Audio wireless surround sound speaker systems•Managed retailers & distributor relationships with BestBuy, Target, Electronic Express, Walmart, Newegg, Walts TV, O'Rourke Sales, Beach Camera, B&H Photo, And QVC•Supported WiSA speaker partners with product launches and development of channel assets, ecommerce, merchandising, and messaging•Oversaw rep firms and consumer electronic partnerships to bring new wireless audio products to market increasing WiSA certified product sales -
Director Of Enterprise SalesNetsertive Sep 2017 - Sep 2018Morrisville, Nc, UsNetsertive: Premiere Digital Marketing Technology •Managed enterprise sales enabling brands and retailers to drive more business through Netsetive leading localized digital marketing technology •Identified and secured opportunities with brands, buying groups, and retail partners resulting in new relationships with companies like Walmart, Ethan Allen, LoveSac, Intel, TP-Link, Ashley Homestore, Huawei, Klaussner & Hooker Furniture, and Monster Cable•Prospected and built relationships at executive level of consumer product and retail companies•Owned sales pipeline management creating new prospects and managed CRM (Salesforce)•Created new company sales messaging and led speaking presentations at retail brand shows-NY Retail Summit -
Vp Of Global Sales And MarketingAdaptive Sound Technologies, Inc. Mar 2015 - Apr 2017Campbell, California, UsAdaptive Sound Technologies, Inc: Leading sound machines and sleep products•Headed global sales, product marketing, and business development for sleep machine product line •Led and mentored a team of 6 direct reports growing retail, etail, and distribution business•Grew business 40%+ YOY with retailers including Target, BestBuy, Amazon, London Drugs, and Walmart •Increased global sales by 100% by establishing sales across the UK, Canada, Japan, Taiwan, and Germany•Launched successful crowdfunding campaign of wearable tech product, exceeding fundraising goal -
Senior Partner Marketing Manager (Acquired In From Bigfoot Networks)Qualcomm Sep 2011 - Apr 2015San Diego, Ca, UsQualcomm: Global leader in wireless technologies and processors •Managed partner marketing and channel sales for routers, extenders, powerline products, and Wi-Fi technology. • Led retail partnerships driving trainings and TV presentations for channel partners BuyTV, NeweggTV, TigerDirectTV, and Frys V-Cons• Secured new business with TP-Link and Walmart to launch new routers within 1K+ retail stores• Forged relationships with retail companies Amazon, Walmart, Best Buy, Staples, eBay• Managed channel sales with Qualcomm customers including NETGEAR, Belkin/Linksys, TP-Link, ActionTec, and D-Link -
Senior Director Of Sales (Acquired By Qualcomm In 2011)Bigfoot Networks Oct 2008 - Sep 2011Redwood City, California, UsBigfoot Networks Inc: #1 online gaming hardware/software company acquired by Qualcomm • Supported retail and technology partners within the USA and UK overseeing gaming network card and wireless adapter sales• Boosted business development by heading channel marketing and key account management with partners• Led channel sales for distribution, retail, and e-tail partners in North America and Europe, contributing to 70% growth and resulting in company being acquired by Qualcomm• Achieved 200% growth YOY for Killer Wireless products by winning key business with laptop and computer companies -
FounderPurebuds Earphones, "Pure Music, Pristine Sound" Dec 2007 - Jul 2011Purebuds Earphones: Profitable consumer electronics and e-com startup •Built consumer electronics-based business, resulting in 3 consumer websites and launch of new Purebuds Earphones product line•Won business with QVC and ShopNBC securing TV selling appearances and retail placement•Launched new e-commerce business with Amazon, NCIX, Buy, and Home Shopping Channel -
Sr. Product Marketing Manager-Audio/Video PlayersSandisk® May 2006 - Dec 2007Milpitas, Ca, UsSanDisk: #1 global leader in flash memory products •Grew sales and market share for Sansa audio launching new products, developing engaging messaging, packaging, and channel sales materials•Achieved second highest market share next to Apple coordinating the development and launch of Sansa audio/video players, surpassing sales of Sony, Samsung, and Microsoft combined •Led new multimillion-dollar business by heading MP3 player product marketing across retail/distribution -
Sales, Product Marketing, And Business Development ManagementCreative Labs May 2000 - May 2006Singapore, SgCreative Labs: #1 global leader in digital entertainment computer products•Secured new retail business for #1 best-selling digital entertainment products including MP3 players, keyboards, and speaker systems resulting in $12+ million a year channel business •Managed retail partners Brookstone, Trans World Entertainment, May Company, Nebraska FurnitureMart, Hastings Entertainment, Brooks May Music, and Borders to grow business 100%+ YOY •Led product development for music keyboard product resulting in a million dollar+ business •Built new alliances and sales partners with retail, education, and distribution achieving 70% growth YOY•Created business plan for computer keyboard product line resulting in 2x expansion of business•Headed retail business with QVC delivering new account that drove 10,000+ unit sales from TV •Led PR tours and marketing with QVC, CES, and NAMM resulting in award winning product•Executed product launches and led sales programs for MP3 players and WebCams supporting a $20M business•Launched and managedAffiliate Marketing Program resulting in $100k+ of incremental revenue•Managed complete content and design process for e-commerce storefront and direct newsletters -
Product Marketing ManagerCreative Labs 2000 - 2004Singapore, Sg•Led product development for world's first music & PC keyboard combo product resulting in a million dollar+ business •Built new alliances and sales partners with retail, education, and distribution achieving 70% growth YOY•Created business plan for computer keyboard product line resulting in 2x expansion of business•Headed retail business with QVC delivering new account that drove 10,000+ unit sales from TV •Led PR tours and marketing with QVC, CES, and NAMM resulting in award winning product•Executed product launches and led sales programs for MP3 players and WebCams supporting a $20M business•Launched and managedAffiliate Marketing Program resulting in $100k+ of incremental revenue•Managed complete content and design process for e-commerce storefront and direct newsletters
Keith Washo, Mba, M.A., Author Skills
Keith Washo, Mba, M.A., Author Education Details
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Saint Mary'S College Of CaliforniaGeneral -
University Of MiamiMusic Business & Entertainment Industries
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State University Of New York At OswegoMusic & Broadcasting
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Liberty UniversityEntrepreneurship/Entrepreneurial Studies
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University Of North Carolina At Chapel HillGeneral
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Duke University - The Fuqua School Of BusinessCommunication For Leaders
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Nc State University Graduate SchoolInfluencing Without Authority
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Stanford UniversityMarketing
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Santa Clara UniversityBusiness Management
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San José State UniversityE-Commerce Management
Frequently Asked Questions about Keith Washo, Mba, M.A., Author
What company does Keith Washo, Mba, M.A., Author work for?
Keith Washo, Mba, M.A., Author works for Fractal Design
What is Keith Washo, Mba, M.A., Author's role at the current company?
Keith Washo, Mba, M.A., Author's current role is Senior Sales Director @ Fractal Design | Sales, Marketing, Partnership Executive I MBA.
What is Keith Washo, Mba, M.A., Author's email address?
Keith Washo, Mba, M.A., Author's email address is kw****@****hoo.com
What is Keith Washo, Mba, M.A., Author's direct phone number?
Keith Washo, Mba, M.A., Author's direct phone number is +140885*****
What schools did Keith Washo, Mba, M.A., Author attend?
Keith Washo, Mba, M.A., Author attended Saint Mary's College Of California, University Of Miami, State University Of New York At Oswego, Liberty University, University Of North Carolina At Chapel Hill, Duke University - The Fuqua School Of Business, Nc State University Graduate School, Stanford University, Santa Clara University, San José State University.
What are some of Keith Washo, Mba, M.A., Author's interests?
Keith Washo, Mba, M.A., Author has interest in Musician, Music Recording, Soccer, Consumer Electronics, Music Technology, Tennis, Music Business, Digital Audio And Entertainment, Radio, Film.
What skills is Keith Washo, Mba, M.A., Author known for?
Keith Washo, Mba, M.A., Author has skills like Product Marketing, Start Ups, Business Development, Management, Strategic Partnerships, Mobile Devices, Marketing, Marketing Management, New Business Development, Sales, Product Management, Strategy.
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