Keith Bloom Email & Phone Number

Washington, DC, US

San Jose, CA, US

• Business critical technical product owner and business architect providing integration process discovery, needs analysis, stakeholder sponsorship, development planning, release roadmaps, and change management.
• Thought leader and program manager for digital transformation and simplification of business systems and services for learning content delivery through entirety of business workflow spectrum with particular focus on.
• Provide ongoing program management leadership and strategic business analysis of on-demand and collaborative distance learning development for Cisco technical and partner-training distribution architectures worldwide.
• Perform rapid needs analysis, functional prototyping and trouble shooting of emerging content and featured experience delivery models.
• Advocate for team learning experiences and collaborative knowledge sharing.
• Focus on content delivery flexibility, individualized learning environments, collaborative expertise sharing/discovery.

US

• Creative technologist with an engineer's eye toward solving dynamic content distribution with cost-effective performance and meaningful UX analysis/reporting.
• Extensive development of strategic integrated online and offline direct marketing solutions with full real-time metrics capabilities.
• Passionate tinkerer of all things open-source and business-oriented, including notable engagements featuring an Apple Darwin Streaming Server (DSS) and then IceCast media management software (music consortium) and.
• Open source Content Management Platform expertise in Expression Engine and WordPress; PHP development environment proficiency in Code Igniter, Zend Studio, Eclipse, and Angular.
• Creator of the CubeSmart national brand visual identity and graphic standards; designer of the Chronology logo and visual identity.
• Creative Direction account experience with Sprint, Washington Convention Center Authority, Washington Convention and Tourism Corporation, Washingtonpost.com, TANDBERG Videoconferencing Systems, Hughes Network Systems.

San Jose, CA, US

• Provide ongoing development of integrated collaborative learning environments for Cisco technical training and partner development worldwide using Cisco tools and qualified open-source e-learning and classroom.
• Focus on content delivery flexibility, personal learning environments, collaborative expertise sharing/discovery.
• Facilitate standalone learning content and management product integration with collaborative/ social knowledge sharing applications in Cisco Learning Network — China markets.
• Migration and adaptation of learning catalog management and access control tools to Cisco Collaborative Knowledge platform. Collaborator with delivery teams for digital rights management, enterprise SaaS development.
• Perform rapid needs analysis, functional prototyping and trouble shooting of emerging feature and content delivery models.
• Advocate for team learning and collaborative knowledge sharing.

Lanham, MD, US

• Served as strategic consultant, creative director and production developer for digital content management conversion of Sutter Group, Clark Construction, and the Maryland Auto Insurance Fund websites.
• Performed the role of creative strategist and production developer for Land Rover North America Trek event website.
• Assembled and authored contract-winning proposals for GSA and private corporations related to enterprise content management systems and/or website design/development.
• Configured and assembled in-house production testing environments for Linux-Apache-MySQL-Perl/PHP and Windows-II6/7-MS-SQL-ASP.Net.
• Functioned as point person for project presentations and executive-level conceptual pitches.
• Acted as Senior creative and technical lead for UI/UX development and testing, including Maryland Auto Insurance Fund and Land Rover North America product launch learning modules.

Alexandria, VA, US

• Senior strategic and technical lead for comprehensive web initiatives including requirement specifications and ASP.Net/Coldfusion software migrations to current platforms for www.isitc.org and www.uscgboating.org.
• Lead creative strategist for Print ’09 “myPRINT” concept development and program communications, Michigan Association of Realtors website redevelopment and BoatUS Association membership benefits communications.
• Specified and developed in-house production testing environments for Linux-Apache-MySQL-PHP and Windows 2003-II6-MS-SQL-ASP.Net.
• Qualified and responded to proposal requests from government, association, and private corporations related to digital communications strategies and/or website applications design/development.

US

• Conceptualized, developed and fulfilled of 100% of new media advertising units and direct outreach programs for $320MM e-commerce storefront network.
• Conducted needs analysis and requirements documentation for next generation e-commerce storefront architecture. Redeveloped storefront architecture to support dynamic layout controls for partner skin flexibility..
• Executed extensive integration experience with storefront brand and user interface standards for Apple Computer, Palm, AOL, MSN, Samsung, Motorola, SprintPCS, AT&T Wireless, T-Mobile, Verizon Wireless, Alltel, Cingular.
• Greatly expanded and upgraded in-house product merchandising capabilities and created proprietary digital photography library.
• Designed, developed and produced collaborative content publishing tools and direct email/CRM programs.
• Responsible for department operations including budget expansion, digital asset management hardware and software procurement, and creative talent management to meet exploding creative marketing and storefront content.

• Responsible for quality and performance of advertising and promotional creative representing $36MM in annual agency revenues.
• Trained, mentored and supervised 7 direct reports including a senior media buyer, account managers, graphic designers, a production manager and a senior copywriter.
• Group liaison to executive management, provided thought leadership in creative asset management and optimizing production process flow throughout all departments.
• Strategic account direction for Kiawah Island Resort and Anheuser Busch Resort Properties.

• Team leader for keystone accounts, review wins for Freddie Mac, Cavalier Telephone and Giant Foods
• Built new practice in dynamic content marketing and variable print direct outreach programs
• Professional speaker at Graph Expo 2002, the printing industry’s annual technology trade show, on “Designing for Digital [D4D]” challenges and benefits, and also AMA Annual Conference 2002 for Hewlett Packard/Indigo

• Built from personal freelance portfolio to an award winning creative agency with expertise in interactive, print and broadcast advertising and promotions and a full-time staff of fifteen
• Hired, trained, and reviewed all full- and part-time employees as well as freelance contractors
• Year-over-year growth to more than $2MM annual revenue in 2000
• Guest speaker and panel chair for George Washington University School of Business and Public Management showcase on professional marketing opportunities to program students and faculty
• Recruited and mentored award-winning Art Directors, Copywriters and Web Designers
• Strategic and creative direction for Discovery Communications, American Woodmark, Stanley Martin, Mills, Clark Construction and Carr America

San Antonio, TX, US

• Created and taught first syllabus on Desktop Graphic Design to second- and third-year design students
• Received unanimous “outstanding” ratings on teacher evaluations from students

Major: Graphic Design; Minor Concentrations: Business (Marketing Communications) And Biochemistry

Photography

College Prep, Liberal Arts