Keith Cheung Email & Phone Number

Phoenix, Az, Us

San Diego, California, Us

- Conducted extensive research on government agency websites, systematically collecting and analyzing data to identify design improvements and opportunities- Prioritized building and enhancing human-centered features, with a strong emphasis on accessibility (a11y), to improve the user experience for individuals relying on assistive devices and screen reading features- Successfully converted research insights into actionable strategies, producing Figma design files and assets to guide UI engineers and collaboration teams- Collaborated closely with UI engineers and cross-functional teams to design complex applications and components, contributing to enhanced conversion rates and accessibility for Veterans

- Collaborated closely with stakeholders to grasp business goals and project requirements, leading engineers to achieve desired outcomes while carefully considering trade-offs, constraints, and timelines - Helped strategize and execute design sprints and plans, taking on the role of mentor to a team of UX interns. Provided guidance, feedback, and support throughout the design process, fostering a collaborative and growth-oriented environment- Contributed to the establishment and standardization of complex design systems. Produced comprehensive Figma design files, encompassing reusable assets and components, to ensure consistency and efficiency in design workflows

San Francisco, Ca, Us

- Constructed a resilient information architecture to design intricate applications tailored for the banking and finance industry- Led design sprints, introducing new features through prototyping and content enhancements. Focused on improving accessibility and optimizing call-to-actions to boost conversion rates effectively- Managed the development of the user interface in alignment with corporate guidelines and design systems. Collaborated seamlessly with fellow designers, contributing to the expansion of assets and components within the design systems- Collaborated closely with UI engineers to construct eco-friendly, sustainable UI libraries for both present and future applications. Expanded and designed additional components for the comprehensive design system

Roseville, Ca, Us

- Surpassed stakeholder expectations and achieved exceptional results in app design and development, garnering a remarkable App Store rating of 4.8 accompanied by positive feedback. Additionally, witnessed a remarkable 40% increase in the membership conversion rate, aligning closely with key performance indicators- Teamed up with Project Managers and Software developers to innovate and create applications, including iOS and Android apps, as well as Progressive Web desktop/mobile apps. These initiatives were aimed at fostering new customer relationships and enhancing the retention ratio of existing customers- Conducted a thorough UX review of the current Progressive Web App (PWA) website on desktop and mobile platforms. Refocused on improving information architecture, accessibility, user flows, and the overall user interface- Introduced new promotions by implementing asset and component designs in Figma, aligning with the new e-commerce design sprint process- Executed a UX review and redesign for internal-use custom apps, strategically aiming to elevate sales KPIs and enhance employee tutorials and notifications

Cupertino, California, Us

- Collaborated closely with 3rd party developers, gaining insights into their development challenges. Provided valuable feedback to address these concerns and ensure adherence to App Store UI and technical guidelines-Teamed up with fellow designers and product managers to collaboratively create and improve internal tools designed for the app review process-Chosen to lead the Developer Lab during the WWDC 2021 conference, guiding and advising over 15 developers on UI design principles and App Store best practices-Directed comprehensive usability testing for over 10,000 global 3rd party apps submitted to the App Store. Ensured strict adherence to Apple's guidelines, guaranteeing that all new binaries met the standards and that user experiences remained seamless without any disruptions

Glen Rock, New Jersey, Us

- Collaborated with the CEO and CTO on creating a new social media app aimed to help people plan and organize events.- Discovered user personas with target demographic and produced detailed wireframes to inform UI/UX design.- Created wireframes based on the user research and initial UI components in Figma as style guide to serve as the basis for the entire iOS and Android applications

- Improved weekly sales 3-4x daily, increased average purchase from $50 to $80.- Advised 3 founders on product strategy. Conducted a competitive analysis on the grocery industry and heuristic evaluation to refine the product offering.- Conducted user research and surveys across 30 customers to understand their shopping needs. - Developed new logo, brand, color palette, style guide, and UI components catering to target audience identified (young professionals). - Created marketing strategy and designed fliers and email newsletters in English and Chinese to advertise promotions and drive purchases.

Berkeley, Ca, Us

- Partnered with nonprofit organization’s two founders as part of UC Berkeley UI/UX Certification to redesign a nonresponsive website with a team of 4 designers. - Led end-to-end development process from conducting user research, brainstorming solutions, wireframing, prototyping, to working with a team of 3 engineers to implement and launch the website.

Redwood Shores, Ca, Us

- Managed the daily activities of the branch and fully complied with compliance. Enforced the company policies, principles, and procedures of account opening and loan establishing.- Drove sales focused on achieving customer acquisition, retention, and cross-sales - leading the branch to go to 6th place from the last place in terms of sales, all in 3 months. - Led team of 4 staff and coached staff to improve sales in specific areas such as deposits, loans, credit cards, and maintain consistent customer service. - Represented the branch at seminars and bank-funded workshops to improve brand and exposure to the banking field and community.

San Francisco, Ca, Us

- Consistently raised the branch’s sales performance from bottom five to #4 nationwide. Achieved annual goal of deposits, exceeding the company’s expectations. Generated Monthly Sales reports boosting sales and opportunities.- Served as the branch manager’s second-in-command, supervising staff of 5 to maintain daily workflow and efficiency, leading staff training and development, prioritizing staff duties and break time. - Completed new customer onboarding by utilizing our resources and complying with the requirements of KYC, BSA/AML, and ensure the completion of account opening documents. Explored opportunities of loan products such as mortgage loans, home equity line of credit, and business loans to eligible customers.

Chicago, Illinois, Us

- Completed documentation required to establish and maintain new accounts- Reviewed and completed consumer loan applications with the customer- Participated in selling and cross-selling Bank products provide superior customer service, assist the branch in meeting goals by generating new business through in-branch selling, outside calls, telemarketing and targeted direct mailings.- Participated in events that demonstrate support for the community and increased business opportunities for the Bank.- Complied with all policies/procedures related to the new account process.- Performed operational duties such as balancing the ATM or opening a teller window as needed.

Certificate, Digital Marketing

Certificate, Ui/Ux Design