Aperiam - Shaping the future of advertising technology

Providing product and commercialization advisory services in digital advertising and marketing

Building confidential privacy-first advertising products (Ads Demand Team / Measurement)https://www.ft.com/content/1146da72-8337-46f4-b59f-c28c8ef617c4

Building a world-class DSP product (focused on deals/programmatic guaranteed)

Leading global product strategy and commercialization (e.g. product monetization, go-to market strategy, legal/compliance concerns, sales training, … ) for pieces of the Google Ad Manager (formally known as DoubleClick Ad Exchange and DoubleClick For Publishers), Authorized Buyers, and AdMob businesses. Specifically focused on Open Bidding, Exchange Bidding, and Represented Inventory (Scaled Partner Management, Multi-Client Management, and other channel-focused products).

Deliver data-driven insights to increase yield, identify growth opportunities, and help drive strategies & solutions for Google’s brand advertising business specializing in YouTube, Video, and mobile in collaboration with Product Managers, Engineers, and Sales◘ Gather/query internal and external (3rd party) data in SQL/Dremel/Python◘ Generate data-driven insights to inform product/marketing strategy via identifying growth opportunities ◘ Support global collaboration through understanding of country level strategies against global vision◘ Provide consultation on high impact global projects with product, engineering, strategy, and commercialization partners

The Global Inventory Management team manages the confluence of Google advertising and publishing, which entails working with partners to maintain the dynamic equilibrium of inventory supply and demand across Google’s properties, YouTube, network partners, and publishing partners with a high speciality in mobile.Responsibilities:◘ Create and execute innovative and game-changing inventory strategies, decision making frameworks, and market models using Google’s analytical resources and infrastructure◘ Identify and develop proactive responses to early advertising industry trends and opportunities using predictive analytics + big datasets◘ Partner with cross-functional stakeholders (product managers, strategy and commercialization teams, engineering, etc.) to provide consultation on high impact projects

◘ Collaborate with sales, product, clients, and technical teams to ensure offerings are delivered on time and to expectations◘ Develop support plans and provide implementation training, consulting services and best practices to sales counterparts◘ Provide input to product on functional requirements and communicate release updates to internal stakeholders

◘ Acted as a liaison between Google and Indiana University Bloomington◘ Represented Google in the Wall Street Journal

◘ Data mined local maps data through the use of an internal querying language in order to develop analytics to serve as benchmark metrics for the team◘ Developed training materials to help prepare the team for an internal database transition

◘ Created the training and e-learning materials for the Webmaster Communications team to train new members to the point of independence and proficiency◘ Participated BOLD training seminars which engage interns in personal development sessions and hands on interactions with senior Google executives

◘ Explore new business opportunities and partnerships for Kanu Designs◘ Manage relationships with high visibility clients and agencies

◘ Help manage all technology initiatives of the student government body with a budget of over $200,000

◘ Designed and implemented meta-data queries, record digitalization, and SharePoint intranet website◘ Managed a team to optimize user-printer relationships and resource utilization

◘ Sales team leadership◘ Helped manage and train staff◘ Recognized for sales results + featured in intracompany training video

◘ Worked directly under Director of Investment Operations and Risk Management◘ Participated and organized the audit of Williams College’s $1.4 billion dollar endowment funds◘ Created a handbook for future employees that encompassed all the aspects and infrastructure of the office