Keith Widdop Email & Phone Number

Stamford, Lincolnshire

Director of my own limited company as a freelance consultant turning data into actionable insights and helping clients in different sectors make more robust decisions based on the impact of geography.Specialities in geo-BI data analysis, data visualisation, site location analysis, retail and franchise location planning, field sales force territory alignment, financial modelling, GIS, spatial analytics projects, desk and field research, local market analysis and exploiting Open Data - all with the objective of helping clients gain competitive advantage.Recent freelance projects in the hospitality sector, retail clothing, utilities and public sector; segmentation analysis and sales targeting insights for a country sports product distributor, site location analysis and outlet performance analysis in the hair and beauty, furniture retail, entertainment, restaurant and hot food takeaways and independent school sectors; franchise territory design and optimising sales team structure and territories for end clients in the card payment services, hearing, broadcast media, relocatable accommodation, greeting card and gifts and automotive aftermarket sectors.

Cambridgeshire

Strategic analysis• I was the Retail spatial specialist working alongside legal counsel, leading business consultancies, legal counsel and econometric advisers on 3 major retail mergers for OFT and EU Competition Commission. • I undertook financial modelling and evaluation of store, head office and specialist department relocations and produced confidential analysis for a large number of Board level strategic retail projects• I undertook analysis on the exposure of the business if the UK joined the Euro• I undertook analysis on discount sensitivitySite location analysis• I used skills, experience and exceptional knowledge of UK retail centres influencing network optimisation.• I managed development of Demand Estimates and Market Size Models• As retail location planning analyst, I delivered sales and revenue forecasting for new stores and relocation and closure impact in a period where the retail network grew from 560 to 1250 stores and declined to 880 post merger.HR Organisation Design and Policy• I produced reward analysis influencing performance related pay and incentive schemes• I analysed local cost of living and recommended market rate salary bands• I influenced Diversity and Equal Opportunity Policy and HO Location Strategy• I developed Store Clustering methodology to support Retail Transformation• I optimised annual Sales Territory and Regional RestructuresMarketing ROI and Sales Development• I recommended store refit look and feel and rebranding based on local market and Brand profiles• I recommended brochure display based on market profile• I developed a model for rapid ranking of stores with product potential based on customer and market profile (look-alikes)• I undertook analytics for retail training on "Managing Local Markets" influencing branch managers to change profitability mix by pulling different productivity leversRisk• I designed a store risk classification for UK stores based on Police and Home Office crime data

Peterborough, United Kingdom

Various HO roles and strategic projects including ActionSystems Inc., Customer Edge Programme with Added Value Marketing and rapid cost reduction analysis with PA Consulting Group. Retail specialist on introduction of European Union Package Holiday Directive with Field Fisher Waterhouse

Bachelor Of Arts (Hons), Social Sciences (Econ) Economics, Economic Geography, Economic History, Statistics, Politics, 2.1

A-Levels French, German, Economics

O-Levels, English, Maths, Geography, French, German, Latin, History