Keith Widelski Email & Phone Number

Melbourne, Vic, Au

Gb

Working with global FMCG companies to amplify brands, grow categories and reshape organisational capabilities.

Data with Purpose. That is what ZRO Fox delivers. Our clients are leading media agencies and forward thinking brands who understand the strategic importance of data ownership in driving customization, audience insights, and business intelligence.Our purpose is to work with your brand or agency to provide the richest data to fuel your algorithms and co-pilots of the future.Offering connectivity into the digital ecosystems of media, creative and CX we help you understand your business and customers like no other through our smart tags, while maintaining the highest standards of privacy and full data access as you navigate the cookieless future.

St Kilda West, Victoria, Au

Founder and lead consultant at KTW Consulting. Specialising in simplifying the most complicated business challenges to deliver effective, powerful solutions to businesses of all sizes and across all industries. We use a flexible, expert and highly skilled network of partners to ensures solutions are delivered through streamlined, highly effective resourcing.

Brisbane, Queensland, Au

Busy creating, identifying and implementing innovative sales and marketing strategies, product and business development solutions for LMS Brewing and our Perfectly Paced Australian Lager - Last Man Standing. Responsible for the development and delivery of the strategic business and marketing plans, to achieving our business objectives, driving profit and curating our partners' and consumers' brand experience.

Perth Cbd, Western Australia, Au

Shining a light on the clearest, most efficient and most effective pathway to marketing success, for start ups and SMEs. Support, step-by-step guidance and results, across industries, categories, products and services. I supported clients to deliver everything from brand launches and powerful communications to delivering creative inspiration and robust strategy. I work with clients of all sizes and stages of their business life cycles. The flexibility and agile nature of this role saw me add multi-industry and multi-disciplinary experience to my already well established blue-chip marketing experience, adding skills in digital, social and content marketing to my already bursting war-chest of experience. Industries covered include - financial services, food, mobile technology, sport, consumer goods, charities/NFP, lifestyle services, gym/fitness and retail.

Perth Cbd, Western Australia, Au

As marketing guru and all-round great guy at Line & Length, I used every gram of my passion for commercially viable and creative marketing execution to help grow our business and those of our clients'. Whether an entrepreneur with nothing more than an idea or already a large, multi-national FMCG company, I brought the same energy, focus and drive to all of my clients. With full responsibility for a number of Line & Length’s key accounts, I defined and supported their marketing scope to ensure it actively contributed towards the growth of their brands and businesses. Delivering high quality project management on both long and short-term work streams, I ensured our account teams and suppliers successfully delivered each client’s strategic and creative agenda to its fullest potential. Working across a huge range of consumer and professional product and service industries, I drove both the development and delivery of brand and trade marketing strategy across a range of digital and physical touch points.

Tokyo, Jp

Defined and implemented a pioneering approach to marketing by creating compelling go-to-market strategies and solutions, with a focus on maximising ROI for clients and the business. Owned the process of taking a client's brand and amplifying it efficiently and effectively through experiential, retail, commercial partnerships and rights, sport sponsorship and stadium media channels. Responsible for devising, curating and implementing a culture of design and strategic thinking, as well as utilising innovative platforms and tools both internally and externally with clients and stakeholders across Australia.

Managed the senior-level relationship with clients, whilst leading the application of insights across clients’ strategic planning processes and ensuring the successful execution of Retail, B2B, B2C and Category marketing plans. Responsible for a team of thirteen international account handlers, ensured the successful delivery of around 100 projects annually across Europe, Latin America and Africa/Middle East regions. Critical to this role was my expertise in identifying insights and their application across strategies and projects of all levels. Clients included consumer goods suppliers, retailers and infrastructure management teams.

Split role (50/50) with both Travel Retail and global trade marketing strategy responsibilities. For ETR, I delivered Europe-wide insights-driven projects including NPD, brand campaigns, retail activations (inc. POS) and international industry events. The utilisation of shopper insights and creative approach to standard business approaches, successfully grew clients' results and subsequently the agency scope of work. The more strategic Trade Marketing role concentrated on developing and defining clients' strategic approaches for Customer (B2B) and Shopper (B2C) engagement, as well as Category-specific trade marketing strategy.

Responsible for Cadbury’s strategy, pricing and new product development for the Traditional Easter category – nearly a third of the UK/Ireland annual revenue. As the link between Brand and Trade Marketing Teams, I led the adaption of customer and shopper insight into activation strategy, to ensure Cadbury’s success at the point of buying in the highly competitive confectionery category.

London, Gb

Led the development, management and implementation of the BATA portfolio strategy with the largest volume and revenue account in the Australian business. Ensured continued alignment of business objectives, category approaches, pricing and promotional strategies and delivery of joint business plans.

London, Gb

As Business Executive, developed the relationship between BATA and the Franklins grocery business in line with sales, trade, investment and profit targets. Co-planned, implemented and maintained a multi million dollar annual national promotional budget for BATA investment in Woolworths and Franklins businesses. Assisted National Woolworths Business Manager before assuming full position in March 2007.

London, Gb

This role held responsibility for management of the business relationship with 7-Eleven convenience stores. I grew market share with this key customer, by improving the B2B commercial relationship at both senior and operational levels and creating a total category and tailored approach for the customer.

London, Gb

Selected for the BATA Graduate Trainee Program and gained FMCG Brand Management experience as co-manager of key BATA brands in a highly legislated and restricted market. • Grew global premium drive brand national volume share by +1.0% using BTL initiatives only. • Managed BAT world first Limited Edition Pack & Product (LEP&P), from brief to launch in market.

Stamford, Connecticut, Us

Key member of three person development team and Facility Manager for Vodafone’s flagship sponsorship event - the 2003 Vodafone Ferrari Marquee at the Fosters Australian Grand Prix. Assisted with planning, sourcing and implementing client brief for key Vodafone and Ferrari guests, employees as well as celebrities.

Double Bachelor Of Arts And Bachelor Of Business, Behavioural Science General & Marketing

Diploma In Business (Frontline Management), Business, Management, Marketing, And Related Support Services

Diploma Of Social Media Marketing, Marketing