Kejal Macdonald Email & Phone Number

New York, Ny, Us

New York, Ny, Us

Greater New York City Area

www.zuzudigital.com

Greater New York City Area

New York, New York

New York Accounts: New York Times, EquinoxLos Angeles Accounts: Toyota, TOMS Shoes

Los Angeles

Account: Toyota• Managed fully integrated campaigns across Broadcast, Digital, OOH, Print, Mobile, Tablet and Social Media • Led the year-round digital Auto Endemic program for all 23 Toyota models, generating a massive amount of banners, custom partnerships and unique content to run across hundreds of In-Market placements• Developed digital best practice documentation (Mobile, Tablet, Social Media, and Digital Banners) to serve as an all-agency reference guide• Managed and mentored a team of four AE, AAE and ACs with the goal of professional growth, flawless execution and strategic precision• Conducted post-launch analysis after each campaign to document performance metrics and key insights

Account: Toyota• Managed fully integrated campaigns across Broadcast, Digital, OOH, Print, Mobile, Tablet and Social Media, including the launch of the all-new 2012 Camry (Toyota’s largest launch in history with an estimated 4.7 billion impressions)• Led the 2012 Camry Super Bowl integrated campaign including Broadcast, Digital and Social Engagement• Managed and mentored a team of three Assistant Account Executives and Coordinators

Account: fresh&easy• Implemented digital communication strategy for F&E email program, and grew database by 100k subscribers• Developed Social Media strategy to establish tone and personality of the new F&E brand• Oversaw weekly website updates for special offers, new products and coupons• Contributed to initial research which laid groundwork for the creation of Friends of F&E Reward Program

Accounts: Harley-Davidson, Scion, Anheuser-Busch• Supervised planning and development of yearly Anheuser-Busch Super Bowl website and mobile voting system• Oversaw ongoing updates Scion.com including continual optimizations to ensure an intuitive vehicle shopping process• Managed Harley-Davidson’s multi-channel email program, delivering relevant content and updates to 7 different audience segments

Accounts: Harley-Davidson, Anheuser-Busch, Scion, Kellogg’s Special K• Managed day-to-day updates and wrote content for BudLight.com, Budweiser.com and BacardiSilver.com• Launched new website for the Harley-Davidson Museum and curated online exhibits to generate awareness, promote membership, and drive ticket sales prior to the Museum’s opening. • Developed and maintained the Scion Broadband website as an early destination for branded lifestyle content• Launched the digital “Special K Challenge,” rebranding Kellogg’s Special K as a weight management product

• Compiled detailed competitive analysis reports and identified opportunities for growth• Assisted with New Business Presentations• Submitted WHi campaigns and websites for marketing awards• Planned marketing events, including speaking engagements and sponsored client events • Maintained local library of WHi work and marketing assets such as one sheets and case studies

Mps, Branding

Examining the relationship between design and strategy, and the power of design thinking as a way to combine creative skills.

Ba, Advertising And Public Relations

Activities and Societies: Alpha Phi Sorority (Executive Board), Gimlet Leadership Honorary, PRSSA, Women in Business, Greek Marketing Team