Keka Dasgupta Email & Phone Number

Toronto, Canada

The Art of Life-ing is a specialty practice of Precision Marketing Group Inc with clients across Canada, the US and Europe. It is a trailblazing global personal development platform that is pioneering how we approach mental health in the workplace and at schools. We use powerful branding principles to transform mental wellbeing. After all, have you ever met a brand with low self-esteem? No! Our services include conference keynoting, delivering live and virtual workshops/training, and online course curriculum development. Our work on “quiet leadership” has garnered news attention from Canada’s top media outlets such as: The Globe and Mail (Canada’s national newspaper),l and Breakfast Television (Canada’s top morning broadcast show).

Toronto, Ontario, Canada

Precision Marketing Group Inc. is a boutique C-suite level marketing consultancy. We serve as expert counsel to the marketing industry’s foremost leaders. We work with some of Canada’s top marketing communications, advertising, and PR agencies, providing new business development strategies, corporate profiling, strategic planning services, and client counsel at the highest levels (to such renown brands as: Mercedes-Benz, Moet Hennessy, American Express, Nike, Disney, etc.). We also work with a select group of entrepreneurial-focused clients. As diversity, equity, and inclusion (DEI) advocates, we also bring a specialized lens to clients with multicultural marketing. Keka DasGupta has served as a judge and jury member for Canada’s top marketing industry awards for several years.Note: Precision Marketing Group Inc. has strategic partnerships with Edery & Lord Communications Inc., and Balmoral Multicultural Marketing.

Schulich School Of Business, York University

Proactively pitched, developed, and secured into the course curriculum, Canada’s first-ever executive-level course on ethnic marketing at an academic institutionCourse: Developing Ethnic Marketing Strategies in CanadaThis program offers a step-by-step guide to evaluating when and how to integrate ethnic marketing into mainstream marketing efforts. Designed for senior marketers and business developers, this course features numerous case studies, veteran guest speakers including media personalities and a snapshot of emerging trends in multicultural marketing.

Provided high-level strategic council on various consumer, corporate and issues management campaigns; guided and mentored an award-winning team in implementing innovative PR and social media strategies on a national and North American basis; championed new business development/revenue generation; developed and led DDB ThinkTank and strategic planning sessions; developed thought-leadership strategies, identified future-forward trends and wrote white papers; assisted DDB executives in shaping its own corporate brand. Served as an in-house employee until 2007, and then after becoming a mother, I became the network's only freelance VP, based on the value I brought to the agency's boardrooms and their new business development. This was my condition to keep contributing to the agency, so I could be the parent I desired to be, while growing the agency as well. I served in this capacity for 13 years.

Toronto, Canada Area

As co-founder, responsible for leading a team in managing all aspects of the company's brand development, communications and sales growth. Develop programming with senior-level facilitators to promote a new 3.0 model in Learning & Development with training modules that address traditional L&D pain points. Enkompass caters to today’s social learning mindset with workshops that are fun, fast-paced, and philanthropic.Rooted in game theory, social psychology and organizational behavior, our experiential team-building programs mask science-based learning as fun, with proven business ROI.

Managed all aspects of the company's local and national media relations including product loans, new collection launches, catalogue launches, press trips, seasonal PR campaigns, sustainability initiatives, etc.; served as the company's national corporate and crisis spokesperson; launched new store opening campaigns across Canada; aligned Canadian PR goals to international priorities; created national TV sponsorship program; developed company's first-ever ethnic marketing campaign that became a global model for excellence after generating international media and public attention; served as communications advisor for executives in all communication strategies

Ba, Psychology

Activities and Societies: York Debating Society, Indian Students Association, South Asian Discussion Group

Post-Graduate Pr Certificate, Public Relations