Lawrence is the founder of Kelart Communications, a boutique public relations agency specialized in cyberattacks and AI issues, dedicated to telling the stories of creative and innovative companies in new technologies,art and entertainment industries. For over 15 years, she has honed her public relations and communications skills in aerospace, interactive entertainment and multimedia industries. Her expertise and results-oriented approach have enabled her to build trust between various audiences, particularly in crisis situations and under tight deadlines. Recognized for her strategic thinking and creativity, she enjoys planning structured communication activities for tangible results. She has acquired extensive international experience in communications strategy and media relations through her work with multidisciplinary teams.As a public relations manager at Moment Factory(MF), she successfully led visibility and media relations campaigns for major international projects such as the "Theater of Experience" at Singapore Changi Airport, the first stages of the Regalia show at the Reims Cathedral and the illumination of the Jacques-Cartier Bridge. She has also managed communications for numerous immersive and multimedia experiences, concerts and shows in Europe, Asia and North America.Prior to working for MF, she spent about a decade at Bombardier Aerospace, where she developed her skills as a communications advisor. She was involved in the annual international strategic communications plan for the C Series as part of a multidisciplinary team, for both internal and external audiences.Lawrence is a certified public relations consultant, CPRS member, SQPRP board member, mentor for the McGill Women in Leadership Mentorship Program. She holds a Graduate Diploma in Public Relations and Management from McGill University, and a Bachelor of Science and Software Development from UQAM.