Kelby Lorenz Email & Phone Number

Springfield, Mo, Us

• Manages the NumFOCUS Marketing/Communication Department.• Develops digital media strategies to promote NumFOCUS's mission and vision.• Reviews and edits content to maintain a consistent brand voice and tone across platforms.• Monitors digital media analytics to determine growth and future opportunities.• Creates digital content, including websites, blogs, articles, prospectuses, case studies, graphics, etc.• Oversees social media activities and utilizes SEO tools to… Show more • Manages the NumFOCUS Marketing/Communication Department.• Develops digital media strategies to promote NumFOCUS's mission and vision.• Reviews and edits content to maintain a consistent brand voice and tone across platforms.• Monitors digital media analytics to determine growth and future opportunities.• Creates digital content, including websites, blogs, articles, prospectuses, case studies, graphics, etc.• Oversees social media activities and utilizes SEO tools to increase engagement.• Creates visual content for promotional opportunities.• Works closely with our development team to increase donations through online marketing efforts.• Works closely with our events team to increase attendance and sponsorship revenue for NumFOCUS events through digital marketing campaigns• Implements and optimizes email marketing campaigns. Show less

Marshfield, Missouri

As the Marketing Director for Marshfield Community Theatre, I helped develop the first communications team with the goal to increase brand awareness and promote the professional-grade shows the troupe produces.As the Marketing Director, I oversee and develop MCT's:- Brand image and reputation- Communications from MCT — and it's committees/departments — to external audiences- Advertising- Public Relations- Content Strategy- Social Media Strategy- Direct and… Show more As the Marketing Director for Marshfield Community Theatre, I helped develop the first communications team with the goal to increase brand awareness and promote the professional-grade shows the troupe produces.As the Marketing Director, I oversee and develop MCT's:- Brand image and reputation- Communications from MCT — and it's committees/departments — to external audiences- Advertising- Public Relations- Content Strategy- Social Media Strategy- Direct and Print Marketing- Photography and VideographyThis work is done completely pro bono. I've been with MCT since I was young, and am happy to help support my Theatre with Heart with the skills I have! Show less

• Developed organizational Marketing, Communications, and PR strategies to support and preserve brand identity across all messaging, materials, and platforms• Developed strategic communications plans and materials for a variety of projects and activities, including newsletters, annual reports, promotion of HOA projects, and fundraising initiatives• Maintained a content calendar for all content pieces• Delivered high-quality, integrated communications to meet the department/project… Show more • Developed organizational Marketing, Communications, and PR strategies to support and preserve brand identity across all messaging, materials, and platforms• Developed strategic communications plans and materials for a variety of projects and activities, including newsletters, annual reports, promotion of HOA projects, and fundraising initiatives• Maintained a content calendar for all content pieces• Delivered high-quality, integrated communications to meet the department/project needs on a timely basis and on budget• Managed HOA website and content • Managed social media presence• Developed graphics and layouts for multimedia• Oversaw media tracking, metrics, and outreach resources • Managed media and press release strategies and supports ongoing publicity efforts• Used tools to track and report on metrics and outcomes of marketing, communications, and PR activities Show less

Springfield, Mo

As a User Experience Specialist, I oversaw the overall user experience design and research for the company’s online client account portal – known as the Client Site – and mobile app, AN Mobile. I also worked as the product owner for both platforms, identifying and organizing user stories in an agile environment.Job Functions• Conducted user research to determine potential new functionality/client frustrations• Acted as product owner for online client account portal, Client Site,… Show more As a User Experience Specialist, I oversaw the overall user experience design and research for the company’s online client account portal – known as the Client Site – and mobile app, AN Mobile. I also worked as the product owner for both platforms, identifying and organizing user stories in an agile environment.Job Functions• Conducted user research to determine potential new functionality/client frustrations• Acted as product owner for online client account portal, Client Site, and mobile app, AN Mobile• Wrote user stories to define business requirements for development work• Developed low-fidelity wireframes to detail out overall user journey for functionality updates/new functionality• Collaborated with a team of developers to develop technical requirements for development builds• Collaborated with user interface designers to design high-fidelity mockups and prototypes to address user needs• Created and managed a refinement and sprint schedule for our development team in an agile workflow• Analyzed feedback from users through online surveys to evaluate new functionality/functionality updates Show less

Springfield, Missouri

As the Communications Specialist I for the User Experience team, I worked on projects to enhance the client experience for American National. I wrote copy with a UX and UI focus for American National’s digital platforms, including social media, landing pages, mobile error messages and the company’s website redesign.Some of the specific projects I worked on were:The redesign of the company website, AmericanNational.com, including:• Writing copy for various product and… Show more As the Communications Specialist I for the User Experience team, I worked on projects to enhance the client experience for American National. I wrote copy with a UX and UI focus for American National’s digital platforms, including social media, landing pages, mobile error messages and the company’s website redesign.Some of the specific projects I worked on were:The redesign of the company website, AmericanNational.com, including:• Writing copy for various product and informational pages• Editing copy for consistency and grammar• Being the point person for copy QA on all pages• Developing the tone and voice of the site's digital brand guidelinesThe redesign of Multiple-Line Agent Sites, including:• Creating the SEO strategy for the sites• Creating and maintaining the content strategy for the sites• Writing copy for UI elements in high-fidelity wireframes and mock-ups• Developing the tone and voice of the site's digital brand guidelines• Writing copy matrices for agents' bios to create local SEO-friendly variations UX writing for the AN Mobile App, including:• Writing copy for promotional landing page• Writing user-friendly and helpful error messages• Writing copy about updates for the App Store and Google PlayManaging the company's corporate Facebook Page, including: • Developing and maintaining the content strategy for the page• Analytics reporting to track and measure key goals that impact the page and the overall digital strategy in relation to AmericanNational.com Show less

Springfield, Missouri Area

Working as the Digital Content Specialist, I had the opportunity to do a variety of tasks.I oversaw the production of the university's two alumni magazines, Vision and Rapport through curating and creating content, as well as revamping the overall design to appeal to their respective target audiences.I also curated and created content to broaden the university's online presence through social channels, featured news articles and online blog content. The social channels I managed… Show more Working as the Digital Content Specialist, I had the opportunity to do a variety of tasks.I oversaw the production of the university's two alumni magazines, Vision and Rapport through curating and creating content, as well as revamping the overall design to appeal to their respective target audiences.I also curated and created content to broaden the university's online presence through social channels, featured news articles and online blog content. The social channels I managed included:Facebook:Evangel University (Official Page)EU AdmissionsEU AlumniAGTS-Assemblies of God Theological SeminaryTwitter:@EvangelUniv (Official account)@EUAdmissions@EUAlumni@AGTSInstagram:@evangel_university (Official account) Show less

Lindenwood University

As the Editor-in-Chief, I oversaw both print and online publications for accuracy, honesty and transparency. During the production process, I finalized any copy edits, oversaw the editing staff for content production and assignment, finalized design and visual choices, as well as facilitated meetings with staff members weekly.In addition, I worked on branding the publications as being trustworthy, authentic, honest and approachable. I feel that these principles should guide our… Show more As the Editor-in-Chief, I oversaw both print and online publications for accuracy, honesty and transparency. During the production process, I finalized any copy edits, oversaw the editing staff for content production and assignment, finalized design and visual choices, as well as facilitated meetings with staff members weekly.In addition, I worked on branding the publications as being trustworthy, authentic, honest and approachable. I feel that these principles should guide our interests and push us to become better. Lastly, I worked to create a team atmosphere. I told my staff that I use the word team because it is intimate and real. If one person struggles, it is the responsibility of the team to raise them up. Show less

Lindenwood Legacy Newspaper, Lindenlink.Com

After being promoted to Design Chief, my responsibilities included designing all eight pages of the print publication, with help from the editing staff. I also managed our team of graphic designers, and created several graphics to run with stories. I would then assist our Visuals Editor in picking photos to run, and helped edit those photos for CMYK and RGB processing respectively.Most notably, though, was my push to redesign the print publication during our spring semester. I organized… Show more After being promoted to Design Chief, my responsibilities included designing all eight pages of the print publication, with help from the editing staff. I also managed our team of graphic designers, and created several graphics to run with stories. I would then assist our Visuals Editor in picking photos to run, and helped edit those photos for CMYK and RGB processing respectively.Most notably, though, was my push to redesign the print publication during our spring semester. I organized and recreated the newspaper to become more student oriented in design, as well as creating a more professional look for the publication. Show less

Chesterfield, Mo

As a Digital Marketing Intern, I provided weekly pieces of email copy for the sites RunningShoes.com, WorkBoots.com and TacticalGear.com. This copy included sales promotions and the unveiling of new brands and styles from the parent companies. I also found and created content for the RunningShoes.com and WorkBoots.com social media accounts, providing daily content for Instagram and Twitter, and weekly content for Facebook.

Lindenwood University

As a Visuals Editor I would assign photographers, illustrators, and graphic designers weekly jobs for our print and online publications. I would assist with page design by selecting images to run in weekly issues, as well as process photos to run for both CMYK and RGB processing respectively.

Master Of Arts - Ma, Communication

Bachelor'S Degree, Corporate Communications: Advertising And Public Relations, Completed

Activities and Societies: Magna Cum Laude • Alpha Delta Sigma Advertising Honors • Advertisers Desiring Success: A Student Chapter.

High School

Activities and Societies: Cum Laude • National Honors Society President (2 years) • Class Vice President - Freshman • Class Vice President.