Kelby Lorenz Email & Phone Number

Springfield, MO, US

• Manages the NumFOCUS Marketing/Communication Department.
• Develops digital media strategies to promote NumFOCUS's mission and vision.
• Reviews and edits content to maintain a consistent brand voice and tone across platforms.
• Monitors digital media analytics to determine growth and future opportunities.
• Creates digital content, including websites, blogs, articles, prospectuses, case studies, graphics, etc.
• Oversees social media activities and utilizes SEO tools to… Show more

Marshfield, Missouri

As the Marketing Director for Marshfield Community Theatre, I helped develop the first communications team with the goal to increase brand awareness and promote the professional-grade shows the troupe produces.As the Marketing Director, I oversee and develop MCT's:- Brand image and reputation- Communications from MCT — and it's committees/departments — to.

• Developed organizational Marketing, Communications, and PR strategies to support and preserve brand identity across all messaging, materials, and platforms
• Developed strategic communications plans and materials for a variety of projects and activities, including newsletters, annual reports, promotion of HOA projects, and fundraising initiatives
• Maintained a content calendar for all content pieces
• Delivered high-quality, integrated communications to meet the department/project… Show more
• Delivered high-quality, integrated communications to meet the department/project needs on a timely basis and on budget
• Managed HOA website and content

Springfield, MO

• As a User Experience Specialist, I oversaw the overall user experience design and research for the company’s online client account portal – known as the Client Site – and mobile app, AN Mobile. I also worked as the.
• Conducted user research to determine potential new functionality/client frustrations
• Acted as product owner for online client account portal, Client Site,… Show more As a User Experience Specialist, I oversaw the overall user experience design and research for the company’s online client account portal.
• Acted as product owner for online client account portal, Client Site, and mobile app, AN Mobile
• Wrote user stories to define business requirements for development work
• Developed low-fidelity wireframes to detail out overall user journey for functionality updates/new functionality

Springfield, Missouri

• As the Communications Specialist I for the User Experience team, I worked on projects to enhance the client experience for American National. I wrote copy with a UX and UI focus for American National’s digital.
• Writing copy for various product and… Show more As the Communications Specialist I for the User Experience team, I worked on projects to enhance the client experience for American National. I wrote copy with a UX and.
• Writing copy for various product and informational pages
• Editing copy for consistency and grammar
• Being the point person for copy QA on all pages
• Developing the tone and voice of the site's digital brand guidelinesThe redesign of Multiple-Line Agent Sites, including:

Springfield, Missouri Area

Working as the Digital Content Specialist, I had the opportunity to do a variety of tasks.I oversaw the production of the university's two alumni magazines, Vision and Rapport through curating and creating content, as well as revamping the overall design to appeal to their respective target audiences.I also curated and created content to broaden the.

Lindenwood University

As the Editor-in-Chief, I oversaw both print and online publications for accuracy, honesty and transparency. During the production process, I finalized any copy edits, oversaw the editing staff for content production and assignment, finalized design and visual choices, as well as facilitated meetings with staff members weekly.In addition, I worked on.

Lindenwood Legacy Newspaper, Lindenlink.com

After being promoted to Design Chief, my responsibilities included designing all eight pages of the print publication, with help from the editing staff. I also managed our team of graphic designers, and created several graphics to run with stories. I would then assist our Visuals Editor in picking photos to run, and helped edit those photos for CMYK and.

Chesterfield, MO

As a Digital Marketing Intern, I provided weekly pieces of email copy for the sites RunningShoes.com, WorkBoots.com and TacticalGear.com. This copy included sales promotions and the unveiling of new brands and styles from the parent companies. I also found and created content for the RunningShoes.com and WorkBoots.com social media accounts, providing daily.

Lindenwood University

As a Visuals Editor I would assign photographers, illustrators, and graphic designers weekly jobs for our print and online publications. I would assist with page design by selecting images to run in weekly issues, as well as process photos to run for both CMYK and RGB processing respectively.

Master Of Arts - Ma, Communication

Bachelor'S Degree, Corporate Communications: Advertising And Public Relations, Completed

Activities and Societies: Magna Cum Laude • Alpha Delta Sigma Advertising Honors • Advertisers Desiring Success: A Student Chapter of the.

High School

Activities and Societies: Cum Laude • National Honors Society President (2 years) • Class Vice President - Freshman • Class Vice President.