Kelby Johnson Email & Phone Number

Kirkland, WA, US

Seattle, WA, US

• Drove 30% growth in monthly unique visitors and influenced 2.4k+ businesses to sign up for Buy with Prime using blogs.
• Built and led the storytelling strategy that accounted for 22% of unique visitors, 20% of page views, and 15% of conversions on the Buy with Prime website in 2023.
• Led the content strategy for three newsletters that drove a 39% open rate (+11% vs benchmark).
• Established cross-team processes for creating, reviewing, publishing, and measuring content.

US

• Grew monthly blog visitors by 321% between 2017-2020.
• Established editorial process for multiple blogs, resulting in 97% increase in conversions.
• Developed system-wide web experience strategy and functional requirements.
• Led enterprise-wide content program for brand consistency across customer marketing touchpoints.

Seattle, WA, US

Secured $350,000 in new business by optimizing 12 pitch decks, resulting in a simpler and streamlined client pitch strategy.

Seattle, Washington, US

• Influenced retail sales strategy for a global mobile carrier by enhancing customer interactions.
• Streamlined in-store experiences to drive sales for a global mobile carrier.
• Developed a new product architecture for a Seattle-based traffic management company to simplify brand narratives.

• Led cross-functional teams to develop innovative customer experience strategies for clients like Xbox and T-Mobile.
• Collaborated with data, strategy, creative, and account teams to deliver personalized experiences.
• Implemented consumer insights across channels to enhance customer engagement and drive business growth.

Seattle, WA, US

• Developed integrated marketing strategies for clients like Staples, Clarisonic, and Parallels, focusing on awareness, engagement, and sales.
• Collaborated with account services, interactive, analytics, and community management teams at Banyan Branch to address business challenges and achieve client goals.

Redmond, Washington, US

• Led global campaigns that increased Microsoft Office 365 adoption with email open rates over 40% and clickthrough rates over 15%.
• Leveraged CRM channels to drive try-to-buy conversions for Office 365 cloud offering.
• Utilized transactional emails and web marketing to transition customers to Office 365.

Redmond, Washington, US

• Defined social media marketing strategy to drive customer usage and advocacy.
• Expanded Microsoft Excel’s Facebook following by 50%+ through a user-generated content campaign, resulting in over 500k online interactions within nine months.
• Wrote the social media playbook to activate 25+ communications professionals on Twitter, Facebook, and LinkedIn
• Collaborated with cross-functional teams to implement social media best practices to increase brand visibility through strategic social media campaigns.

Redmond, Washington, US

• Managed industry analyst relationships with Gartner, Forrester, IDC, and other research firms.
• Created a framework for identifying new industry influencers via social media.
• Increased Microsoft Office's visibility by 25%+ in research reports through consistent relationship-building with industry analysts.

Cambridge, MA, US

Collaborate with AR professionals and learn best practices for influencing influencers.

Hanover, Maryland, US

• Facilitated information exchange between Ciena product experts and industry analysts to ensure accurate market representation.
• Coordinated with C-Level executives, marketing teams, and the CTO group for strategic planning and messaging alignment.
• Achieved successful implementation of strategic plans resulting in increased market visibility and positive industry reports.

Espoo, Southern Finland, FI

• Achieved a 20% increase in analyst coverage and positive analyst feedback on product launches.
• Managed Analyst Relations at Alcatel, influencing analysts to understand the value proposition of networking solutions.
• Collaborated with product groups to synergize messaging and gain a holistic view of the corporation and product value propositions.

Geneva, CH

• Conducted research on technology utilization in less developed countries for ITU's strategy & policy unit.
• Leveraged findings for content preparation for the World Summit on the Information Society.
• Analyzed data to provide insights on the impact of technology in developing regions.

New York, NY, US

• Developed and executed strategic communication plans for clients like Alcatel, Iridium, and Qualcomm to enhance their profiles.
• Identified key influencers in media, analysts, and consultants to support clients' objectives.
• Successfully mapped client needs to appropriate communication strategies, resulting in increased brand visibility and positive media coverage.

Ma, Communications, Culture & Technology

B.S., Political Science & Criminology