Kelby Joseph Email & Phone Number

Greater Los Angeles Area

Produced high-impact videos achieving a 10:1 return on investment for brands.Developed effective video strategies that have generated over $10m in sales and over $12 in secured financing. Secured partnerships with Time Warner Cable, Coachella, and other top brands through targeted email, social media, and traditional video marketing campaigns.Oversaw recruitment of temporary and full-time staff, from crew to editors, ensuring optimal team composition for each project.Strategically analyzed productions to develop cost-effective budgets, consistently reducing expenses by over $15,000 while delivering exceptional results, leading to a 25% increase in company income.Established global communication pathways for employees, ensuring unity and timely delivery of digital assets.Maintained the highest production quality standards from the pre- to post-production stages.Provided comprehensive training for personnel in video production and post-production roles.Launched original content initiative resulting in 2 feature films, digital pilots, and custom pieces for growth campaigns.

Los Angeles, California, United States

Orchestrated highly effective commerce-based short form video strategies instrumental in generating over $25 million in gross monthly sales and spearheaded a record-breaking $53 million in gross revenue from a single-day affiliate video Amazon campaign, marking the largest in company history.Cultivated strategic partnerships with publicly traded companies, securing six-figure video brand deals that propelled partner sales by 15% within 48 hours of campaign launches.Drove growth as Strategic Brand Manager for Buzzfeed's Travel Brand "Bring Me," expanding the social audience to over 6 million across various platforms and fostering collaborations with industry giants such as Virgin Voyages, Taco Bell, Meta, Amazon, and State Travel Boards.Directed and mentored teams of producers, tailoring unique strategies for each producer and brand, resulting in a robust leadership pipeline and the elevation of 5 producers to leadership roles. Achieved record-breaking successes on Instagram, Facebook, TikTok, and YouTube with a collective 250 million+ views per quarter.Pioneered the Creator Acquisition initiative, implementing winning brand-building strategies encompassing sourcing, negotiation, and partnership with external creators, culminating in an unprecedented over 400% increase in brand viewership monthly growth.Oversaw end-to-end production processes from strategy development to deck creation, budget management, post-production supervision, team task delegation & management.Established KPI metrics and accountability frameworks for internal producers and clients, ensuring consistent on-time delivery, a proven content delivery formula for regulated viewership growth, and providing growth opportunities for team members.Crafted impactful editorial content strategy mixes that revitalized underperforming brands, resulting in a significant boost to sales pipelines, closing 6 figure deal within 90 days of strategy implementation.

Greater Los Angeles Area

Developed an advertisement subscription service that introduced consistent monthly income to the company.Implemented a content release schedule that effectively delivered regularly scheduled content, resulting in an increase in the company's overall social following by well over 4 million new subscribers.Diagnosed every digital asset as head of asset coordination & distribution; maintained the highest standards during the quality control process, assuring each piece would churn massive results.Spearheaded content publishing strategies that consistently led to videos reaching 10-35 million views, driving consistent monthly mid-roll revenue growth.Created cost-saving digital content such as original podcasts, advertisements, and digital shorts, which mitigated copyright issues and significantly decreased profit sharing, allowing the company to retain a larger share of its returns.

Bachelor'S Degree, Bachelor'S Of Fine Arts

Fine arts studying acting, theatre and film production.

Master Of Business Administration - Mba, Entrepreneurship/Entrepreneurial Studies, 3.79 Gpa

Graduated with a 3.79 GPA. Strongest suits: marketing, operations management, leadership