To develop, establish and maintain marketing strategies to meet organizational objectives. Effective management of the marketing, advertising and promotional activities of the organizationKey Responsibility Areas: • Manage and coordinate all marketing, advertising and promotional activities• Develop and implement marketing plans and strategies for new and existing products and services • Oversee the marketing team and manage outputs and productivity• Manage all marketing platforms, partnerships, trade opportunities and alliances • PR/Media/Advertising • Overall responsible for brand management and corporate identity• Digital and print marketing strategy • Website management• Social media strategy and implementation

Start to Finish Event Management * Up to five international events annually ranging from 100 – 400 attendees. Duties included site selection, contract negotiation, host coordination, marketing, social media and promotional campaigns, website design and maintenance, all logistical planning and onsite coordination, oversight of exhibits and sponsorship, vendor contracting and management, and budget reconciliation. Total annual seminar budget: $1 millionEvent Marketing * Increased brand awareness and garnered coverage in tradeshow press publications by implementing tailored PR, marketing and social media campaignsSponsorship & Exhibit Sales * Facilitated sponsorship and exhibit sales campaigns and logisticsBusiness and Partnership Development * Initiated industry partnership programs to expand regional outreach, resulting in greater visibility and a 25% increase in new attendees and 20% increase in nations represented over a two-year periodPersonnel Management * Managed one direct report including annual performance review and professional development