• Launch, manage, and grow consulting and communications firm serving education-focused clients.• Conduct qualitative research and analysis, including literature reviews and in-depth interviews, to synthesize complex ideas into data-informed deliverables for key stakeholders and partners. Materials include reports, policy analyses, strategic recommendations, and communication fundamentals.• Ghostwrite and edit thought leadership pieces, including articles, books, and reports.

• Developed and led strategy, goal setting, and team ethos for Careers vertical to produce data-informed, high-quality content for students, families, young professionals, and educators.• Prioritized workflows, delegated assignments, and reviewed and approved all research, content, and creative assets for accuracy and audience-appropriate readability. As of Q1 2024, produced and curated approximately 250 collections (10-40 articles each). • Led and managed team of up to 12 full-time, high-performing employees and 5-10 freelance researchers/writers with an ethic of care for our team, our work, and the constituencies we served.• Prioritized content for development in alignment with emerging trends, data analysis, and key stakeholder needs.• Worked in partnership with other verticals and company leadership to ensure strategic alignment.• Monitored user analytics for alignment of audience engagement with intended goals and outcomes.• Participated in sponsor and community partner pitch and business development calls as needed.

• Co-led team with 3 FTEs and 5-10 freelance researchers and editors.• Developed content strategy, prioritized workflows, delegated assignments, and reviewed all content and creative assets for accuracy and audience-appropriate readability.• Proactively and reactively revised and adjusted content strategy and development in alignment with company direction and growth.

• Researched and produced in-depth, extensive reports on specific careers and career paths using Department of Labor data, industry-specific information and trends, and personal interviews.• Curated findings into short-form content for high school student and young adult audiences.

• Taught fully online, synchronous, practice-based course for 31 students interested in public relations. • Served as faculty adviser for Blue House, Boise State University's in-house, student-run public relations agency.

• Facilitated and managed team growth from 2 to 8 full-time employees in under 2 years. Intentionally focused on building positive, collaborative, caring team culture.• Led team and oversaw the ideation, creation, implementation, and brand compliance of marketing and communication initiatives for the Division of Extended Studies, including Boise State Public Radio and 18 academic programs. • Developed marketing, communication, and PR materials for new online degree programs approved for launch by the Idaho State Board of Education, including messaging frameworks, visual assets, Google Ads campaigns, website content, and other promotional materials.• Led and coordinated 4 website redesigns within the Division over 12 months in compliance with larger, university-wide web redesign process. • Utilized analytics, metrics, and KPIs to identify target markets, assess ROI, adjust campaigns, drive communication efforts, and recruit, enroll, and retain online students.• Supported Divisional PR efforts, including writing and distributing media releases, facilitating media trainings, responding to media inquiries, and preparing Divisional colleagues for interviews. • Worked in partnership with third-party digital provider(s) to coordinate digital advertising, write RFP and engage in process to select new digital provider, and coordinate transition between former provider and new provider, including discovery process, onboarding, and relaunch of campaigns.• Served as member of the Extended Studies Enrollment and Student Success leadership team.• Completed professional development training in project management. Implemented project management software and protocols for growing team and workloads.

• Provided counsel and strategic direction for PR, marketing, and communication initiatives, including the design and development of brand narratives, messaging frameworks, communication plans, and public-facing materials. • Managed goal-setting, timelines, budget, and project workflow for multiple clients. Coordinated project management with the firm’s creative and research teams as well as with subcontractors, clients, and key stakeholders.• Engaged in and promoted new business development. • Developed and facilitated client-specific media trainings. Pitched and prepared clients for interviews; tracked earned media.• Crafted and implemented social media campaigns. Conducted social media reviews and recommendations.• Developed relationships with members of local, statewide, and national media.• Clients included Idaho State Board of Education, Idaho State Department of Education, Idaho Business for Education, and Concordia University School of Law.

• Researched, edited, and authored articles, blogs, newsletters, white papers, video scripts, and book (College Stress Solutions, Adams Media, 2014); evaluated SEO and digital analytics; and designed and implemented social media strategy. • Provided expert commentary on higher education issues for CNN, Katie Couric, CBC/Radio-Canada, U.S. News & World Report, The Washington Post, Wall Street Journal on Campus/Unigo, Yahoo! News, The Huffington Post, Cosmo GIRL!, Teen Vogue, LA Weekly, the Chicago Tribune, Growing Up with Dr. Jerry Brodlie (nationally syndicated), Opening Bell (WCBS 880, New York City), and 411 Teen (WFSU, Florida State Public Radio), among others.• Clients included Jobs for the Future, The J.A. and Kathryn Albertson Foundation, NASPA – Student Affairs Professionals in Higher Education, Association of College Unions International, Stanford University, The University of San Francisco, U.S. News & World Report, InsideHigherEd.com, HigherEdJobs.com, and About.com (College Life Expert, 2008-2015).

• Created, organized, and maintained College Life website; provided information for prospective and current college students. • Wrote articles and weekly newsletter, updated landing page, and ensured that site content was timely and appropriate for a college audience. Blogged several times a week until blogs discontinued network-wide in June 2014.• Responded to reader emails, managed website forum, participated in social media, and interacted with news and professional organizations as needed.• Larger About.com network received 69M unique monthly visitors (from the United States alone). Company was owned by The New York Times until September 2012.

Wrote weekly blog and occasional articles for college students and their parents about issues, current events, and questions related to the college experience.

Served as assistant to both Associate Vice President/Dean of Students and Associate Dean for Student Development. Worked with Associate Vice President/Dean’s and Associate Dean’s staff members; prepared presentations; planned divisional events; provided administrative support for Crisis Response Team; served on divisional search committees; and offered other support as needed.

Provided executive-style coaching to over 80 college students in weekly, 30-minute meetings.

• Collaborated with representatives from 12 member colleges to design strategic programming across the consortium. Developed, organized, and facilitated meetings, programming, and conferences.• Ensured joint programming initiatives met shared goals, stayed within budget parameters, and incorporated diverse needs of constituents.• Planned and facilitated collaborative advisory committee meetings with faculty members, deans, admissions officers, off-campus study program staff, and others.

Provided college-advising services to teenagers in foster care in San Francisco County.