-Increased donor enrollment by 55% through effective multi-channel marketing communications strategies-Enhanced visibility and awareness of the Canventa brand and donor program through robust online marketing campaigns and in-person events-Revamped the company website and worked with key stakeholders to include SEO recommendations, resulting in a 17% jump in website traffic-Implemented a large-scale BART marketing and brand-awareness campaign that led to a 7% increase in website traffic during the campaign run

- Produced three fundraising videos for end-of-year giving campaign; Wrote script, compiled content, and collaborated with vendor to ensure a polished final product.-Increased year-end donations by 69% through executing a strong #GivingTuesday campaign across social media channels, email marketing, and a direct mail campaign.-Managed and grew the organization's social media accounts; increased follower count by 37% across multiple platforms.-Streamlined and updated the website; highlighted key programs and kept donors and participants informed of Covid-related closures.-Integrated the organization's CRM and payment portal with the website resulting in cost-savings of 2.2% on each processed donation.

-Executed an extensive influencer activation at Wente Vineyards for their #MakeTime marketing campaign, resulting in a social reach of 153K+ to help increase their brand awareness and drive traffic to their property.-Collaborated with the German restaurant Bierhaus on an Oktoberfest-themed event; Identified and secured key influencers for the event and pitched press for media coverage to increase foot traffic.-Developed a partnership with Friends of Oakland Animal Services to cross-promote the event through their Instagram channel of over 18k followers.-Wrote creative media alerts and press releases, designed to secure meaningful coverage that kept the agency’s clients top of mind.-Researched media outlets and contacts, vetted inbound media leads, and planned press trips and individual media and influencer visits for restaurant and hotel clients.

-Oversaw a yearly budget of $500K for all donor events in and outside of Yosemite National Park-Executed the organization's highly-anticipated yearly event for 300+ donors; Negotiated and secured accommodations, speakers, and all program activities-Managed all logistics, established payment processes through Paypal and EventBrite, and marketed the event via digital and traditional marketing channels.-Developed staffing plans and assigned staff and volunteer duties for all Yosemite Conservancy events.-Built and stewarded long-term relationships with high-net-worth donors in support of fundraising targets.

-Managed a $500k budget and oversaw all local logistics for the San Francisco-based national junket for DEADPOOL during Super Bowl 50, including all talent and client lodging & transportation, catering, and junket location.-Executed a special partnership with Marshawn Lynch on behalf of the film, EDDIE THE EAGLE, to drive opening weekend ticket sales.-Produced a creative and unique publicity stunt for the Fox film, THE PEANUTS MOVIE, including a traditional press day, a Talks @ Google with the cast, and a red carpet and stunted flash mob.-Directly oversaw two assistants and interns to ensure all client and project requirements were met.-Led cross-functional teams comprised of in-house artists, media outlets, and the client on promotional campaign strategies.

-Collaborated with the national publicity team to execute the World Premiere and Press Junket for DAWN OF THE PLANET OF THE APES in San Francisco.-Executed an exclusive screening of THE RUM DIARY for 800 students at UC Berkeley; partnered with the School of Journalism to reach the target audience and handled major talent for an in-person Q&A session.-Pitched local press and wrote press releases and tip sheets for news features and event coverage.-Communicated with in-house artists and media outlets on promotional advertising.-Strategized with studio clients to organize Awards campaigns in Northern California.

-Wrote and serviced all press releases and media alerts for the Oakland Underground Film Festival and 7th Annual Another Hole in the Head Film Festival.-Crafted a robust strategic email marketing campaign for the Oakland Underground Film Festival, resulting in a 12% rise in ticket sales for the 5-day festival.-Organized and executed the West Coast publicity campaign for the feature-length documentary D-TOUR.

-Senior person responsible for the success of 4 of the 9 annual film festivals managed by the agency (IndieFest, Another Hole in the Head Festival, DocFest, SF Shorts Film Festival)-Increased ticket sales by 10% for the 2009 "DocFest" Documentary Film Festival during its 14-day run through targeted publicity and promotional campaigns.-Cultivated relationships with local and national press to increase publicity for the agency's independent film clients.-Managed up to five interns per semester while handling multiple projects in a fast-paced environment.

- Work with a team of 10 undergraduate and graduate student hall staff members to oversee a residential community of over 700 students in 4 buildings.- Institute and supervise the first hall association to meet the needs of transfer and upper-division students.- Created viable programs primarily geared toward junior-transfer and graduate students that fostered community and addressed the transition to UC Berkeley- Mediated conflicts, confronted and documented behavior in violation of residence hall policies

- Created advertising for upcoming programs organized by the Resident Directors'- Responsible for updating and balancing security monitor payroll- Analyzed and reconciled Hall Association Ledgers valued at over $12,000 with monthly bank statements.

- Collaborated with a team of 12 student hall staff members to promote a positive living and learning environment for the 1000+ residents of Unit 2. - Coordinated a team in planning a multimedia video competition open to the 5000+ residents in campus housing; secured donations from Apple for prize give-aways- Organized fundraising and promotional events for the Unit 2 Art Show, bringing together the local art community and resulting in a turnout of over 200 people.