Kelda Senior, Apr Email & Phone Number

• Drives capture planning and strategy for state departments of transportation marketing pursuits and proposals• Provides value-added input on strategy and content, keeping teams on track to reach pivotal milestones while ensuring CHA’s response meets all RFP requirements• Collaborates with technical staff to write, review, and edit content for clarity and compliance, creating persuasive marketing content and winning responsesKEY PURSUIT WINS• Led proposal phase to secure a $4M Construction Engineering & Inspection (CEI) contract win, unseating the incumbent and securing a new client for CHA’s CEI team. • Spearheaded capture planning and led proposal to secure a five-year, $5M regional master service agreement win for CHA’s geospatial/survey team, continuing an eight-year client partnership.

Orlando, Florida, United States

• Plans, coordinates and implements communication campaigns for A/E/C, tech, nonprofit and local government agencies • Crafts multi-media pitches and press releases in alignment with earned media strategies • Builds and maintains client and media relationships • Establishes long-range business objectives and develops strategies to help achieve them• Executes digital marketing plans, including content creation, social media management and email campaigns

Lakeland, Florida, United States

• Prepared curriculum for International & Comparative Dimensions of Business• Prepared curriculum for Legal, Ethical, and Management Issues in Technology• Designed coursework to advance students’ understanding of enterprises, markets, institutions, firm competitiveness, industry globalization, international business transactions, and entry strategies from a cross-cultural and international perspective• Designed coursework that focuses on management-oriented technology issues in the legal and business environment, professionalism, and the impact of technology on society• Presented current and historical events as case studies to illustrate key concepts from text; facilitates in-class discussion to broaden social and global awareness

Lake Mary, Florida, United States

• Spearheaded and facilitated business development efforts and strategy meetings for over 50 pursuits • Wrote/led qualification packages, proposals and leave behind material for over 30 key strategic pursuits• Coached and supported technical staff in presentation phase of over 10 pursuits • Collaborated with technical staff and wrote/reviewed/edited content for clarity, compliance and key messaging

Orlando, Florida Area

• Established and managed business relationships with Original Equipment Manufacturers and secondary Connected Automated Vehicle (CAV) manufacturers in relation to the Florida Turnpike Enterprise's SunTrax CAV program.• Engaged with private industry to explore and establish partnerships to encourage the development of the SunTrax CAV program.• Prepared and conducted presentations. Prepared written reports, and project summaries.• Responded to all inquiries submitted through the SunTrax website, which included: usage questions; requests for media interviews; and general information requests.• Managed the process of adding new business opportunities to SunTrax, which included vendor/partner selection, product approval and conducting quarterly meeting with vendors/partners.• Conducted research, analysis, studies and evaluation in relation to emerging CAV technologies.

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Orlando, Florida Area

Served as Public Information Officer for Florida's Turnpike Enterprise, supporting the Turnpike's public involvement, public information, outreach and strategic communications efforts:• Coordinated with the Turnpike's production managers and Express Lane teams to implement public information and outreach strategies • Promoted agency programs by establishing, developing and maintaining contact with media, professional and civic organizations and other special interest groups• Prepared speeches, agency newsletters, brochures, scripts and other agency informational releases; coordinated major public relations for the agency• Developed special educational and promotional materials for presentation at meetings and conferences• Served as project leader for special public relations projects, including special events, groundbreakings and public meetings• Crafted media releases, social media strategy and web content for the Turnpike and SunPass• Served as liaison between the Turnpike and the community

Orlando, Florida Area

Managed public information strategies for over 30 construction projects for the Florida Department of Transportation (FDOT) and the Central Florida Expressway Authority (CFX):• Served as CFX agency spokesperson and media liaison for construction-related inquires• Developed community awareness plans for projects in the construction phase, identifying potential impacts to the public as a result of construction; Built alliances and corporate partnerships, while coordinating the resolution of project issues• Wrote and produced fact sheets, traffic alerts, website and social media content and media kits according to AP Style standards• Developed and managed databases, tracking proof of performance and wrote reports for clients• Leveraged relationships to support business development efforts, resulting in new local government contract in November 2015

Mount Dora, Florida

Established the city of Mount Dora’s first city-wide public information and community relations position, including serving as civilian spokesperson for Mount Dora's Police and Fire Departments:• Developed creative, concise communication material to the city of Mount Dora’s 13,000 + residents and business owners, while promoting and marketing the city and its services • Revamped city’s website and social media platforms; Oversaw web content management and troubleshooting • Built strong media relations with eight local television, print and radio news outlets; Served as city’s primary spokesperson and strategic communicator• Spearheaded grassroots marketing campaigns to support downtown businesses during city-initiated construction projects• Led selection, implementation and public education of city’s first mass notification system, CodeRED; Launched over 18,000 calls, texts and emails to city residents and businesses during emergency situations

Served as assistant to five constituent advocates, and the Central Florida outreach coordinator for the senior U.S. Senator of Florida : • Interceded with the federal bureaucracies on behalf of Senator’s constituents regarding veterans and social security benefits, military statues, civil service pensions and immigration proceedings; Counseled constituents facing bureaucratic challenges• Crafted ceremonial letters, case status correspondence and legislative updates to constituents on the Senator’s behalf • Authored letters of endorsement to grant funding for organizations and federal agencies on Senator's behalf• Supported the Service Academy Congressional Nomination program, and facilitated annual service academy receptions held at MacDill Air Force Base

Orlando, Florida Area

• Interviewed sources and wrote news stories on deadline• Conducted local and state labor, real estate and construction research for news stories

Washington D.C. Metro Area

• Conducted interviews and covered D.C. area news to produce news stories on deadline• Attended White House briefings, lectures and journalism career workshops in partnership with Georgetown University and The Fund for American Studies (TFAS)

Orlando, Florida Area

• Converted TV scripts and wire news to web stories for WESH Channel 2 News Orlando• Wrote and uploaded stories, images and video onto WESH.com using Phaedra

Mpa, Public Administration; Urban And Regional Planning

Completed Graduate Certificate in Urban and Regional Planning

Ba, Journalism

Activities and Societies: National Society of Collegiate Scholars, Central Florida Future, Gold Team

Summer Studies As Part Of The Fund For American Studies (Tfas) Program.

Coursework included: -Economics and Public Policy -Ethical Perspectives on the Media