I am searching for a B2B company with an industrial product portfolio where I can utilise my energy and urge to act on inspiring and motivating challenges. A position where I will be influencing and setting direction on decisions in sales.The company should preferably be/have:✔...strategic and tactical oriented in their go-to-market approach.✔...a strong market- and customer centric focus.✔...a formulated digital strategy or an intention to have one.

Management of the company's marketing function. Full budget and personnel responsibility for operation and development of the marketing activities across 6 business areas.Responsibilities and tasks:- Strategy for a digital transformation to support growth strategy.- Development project for creating marketing as a group function.- Integration and optimization of common Brand and go-to-market strategy.- Business case on CRM and marketing automation investment.- Support for establishing CRM.- Implementation and configuration of marketing automation.- Daily operation and development of marketing function.- Project manager at product launches.- Realization of synergy and utilization of best practice.Results (selected in the period):- Web Platform for Five Brands. Multilingual, for lead generation, customer service and self-service.- Web 2019: XXX.XXX visits, X.XXX leads, XXX value leads, oms. DKK XX,X mn.- Implementation of planning tools, for time and task management.- Customer Journey Mapping project.- Content marketing project, 500+ downloads first year.- Sales enablement mind-set, sales and marketing cooperation.- Inbound marketing set-up with activation of digital channels.- Content calendar with weekly posts on LinkedIn. 50-60 new followers per. month.- CRM running In five countries, Denmark, England, Sweden, Norway, Switzerland.- Marketing automation in two countries, Denmark and England.

Management of the company's marketing function. Full budget and personnel responsibility for the operation and development of the marketing activities across 4 business areas.Responsibilities and tasks:- Branding project with increased awareness as a focus area- Communication project- New website- Budgeting and activity planningResults (selected in the period):- Establishment of a function specializing in on-line, graphics, copy-writing and exhibitions & events- Video content production- Launches of group website- Development project in relation to strengthening the sales chain, from lead to order.- Fire project with development and implementation of new CVI incl. new logo and core promise- Employer Branding for attracting engineers- New Solution Selling project- Dealer development and dealer support in export markets- Satisfaction measurements- Customer and competitor analyzes- Process for effective exhibition participation- Preparation of communication strategy- Customer magazine for Danish customers- Employee magazine, multilingual for the group's companies- Audio identity with associated sound logo for the group

Creates a foundation for supporting a new company which is established with a go-to market model with solutions based on hydrogen and fuel cells.Responsibilities and tasks:- Sales enablement material- Building documentation- Create a clear identity for communicationResults (selected in the period):- Establishment of communication plan.- Press releases.- Building basic documentation; brochures and data sheets.- Establishment and launch of website.- Exhibition participation in Denmark and in export markets.

Business area support, within telecom cooling with marketing.Responsibilities and tasks:- Documentation and translations- Homepage- Exhibitions- Product launches- Marketing support for resellersResults (selected in the period)- Product launches- Alignment of documentation- Homepage

Re-establishment and rebuilding of the marketing function.Responsibilities and tasks:- Documentation and translations.- Homepage.- Exhibitions.- Product launches.- Marketing support for resellers.Results- E-commerce project for hot air units aimed at Germany.- Website project.- Customer satisfaction surveys.- Internal communication via monthly newsletter.- Maintenance of show-room.- Exhibitions in Denmark and selected export markets. HI, Herning, Eurosatory, Paris et al.- Product launches i.a. new dehumidifier for private swimming pools.- Re-establishment of the marketing function.

Creation and production of campaign materials and support of a sales organization within the IT industry. The company is growing and the result of the merger of several companies; JMA A/S, Landesteinar DK.Responsibilities and tasks:- Documentation- Campaigns- Website operation and maintenanceResults (selected in the period):- Building a marketing function.- Marketing plans- Restart plan for website- Advice and support for sales and potential customers- Structure of requirements specifications- Planning of ERP platform change- Market analysis and strategy formulation.- Planning and implementation of strategy