Kelechi Amadi Email & Phone Number

Wimbledon, England, United Kingdom

At Tennis Data Innovations, a pioneering joint venture formed by the ATP Tour and ATP Media, I am instrumental in shaping innovative tennis-related products to enhance fan experiences and broaden market reach. My role supports the Head of Product in the strategic development and execution of new products across both betting and media landscapes.Key Responsibilities:- Collaborate closely with the Head of Product to define and execute TDI’s Product Strategy, maintaining and prioritizing the product roadmap to align with the company’s ambitious growth objectives.- Manage the product backlog and provide regular updates to senior management, ensuring alignment with strategic goals and timely delivery of project milestones.- Foster strong partnerships with commercial and third-party delivery teams, navigating risks and steering project execution to meet strategic objectives.- Synthesize feedback from stakeholders and market research to guide product development, ensuring our offerings meet customer needs and drive engagement.- Present innovative product ideas and progress to stakeholders, maintaining transparent communication and securing buy-in for strategic initiatives.This role leverages my expertise in product management within the dynamic context of sports technology, offering a unique opportunity to contribute to the evolution of fan engagement in professional tennis.

London, United Kingdom

Head of Design, UX Lead.Smallholdr is a mobile app and web-based platform to collect and manage information on smallholder farmers.

London, United Kingdom

- User interface designer and brand manager for all Revel Engine products.- Zynapze - Network Relationship Management Cloud Software: designed user interface including web-based dashboard, results/listing design language and forms; created brand, logo, marketing materials and website.- Smallholdr.com: designed user interface for Android mobile data collection app and web-based dashboard and created brand and marketing material.

- Managed multiple web development, enhancement and migration projects.- Won 2 awards for user interface design and user experience for Social Network & CMS Migration project. - Delivered innovative new bespoke online CRM tool for Zynapse VI; created user acceptance criteria, detailed wireframes and user interface.

London, United Kingdom

As Web Manager, Developed training manuals, multimedia visual aids and website with video tutorialsHigh customer satisfaction for 150 staff trained in group and 1-2-1 sessions.As Intranet Manager, Transitioned site from Microsoft CMS to Fatwire CMS, managing a team of developers.

Also held position of Web Training Project Manager

- Won Mental Health Media Award for work done (in partnership with Loud Minority) with local ethnic minority Mental Health Service - Went from young inexperienced upstart to one of the leading design firms in Haringey within two years.- Solely responsible for business development, sales, marketing, administration, project management, key account management and financial management. - Won commissions from a variety of clients including The Commission for Racial Equality, Royal Bank of Scotland, McDonalds, Nator Capital LLP, Cashmo Money Transfer, CODAC, National Eczema Society. - Recruited and managed staff as demand grew. - Developed high levels of proficiency in DTP, presentations, logos & corporate identity, branding, marketing, advertising, website design, graphic design, print and print management.