Kelechi Ekeghe Email & Phone Number

Nigeria

Nairobi, Ke

Develop and implement a strategic vision for growth across the assigned African region(s), aligned with the overall company strategy.Lead and manage a high-performing team across various functions (e.g., sales, marketing, operations, customer service). Oversee all aspects of the business cycle, including market research, competitor analysis, sales & marketing strategy, and customer relationship management.Identify and develop new business opportunities in the region, including forging strategic partnerships and identifying new market segments.Set and achieve ambitious sales targets and ensure profitability of the African operations.Develop and maintain strong relationships with key stakeholders, including government officials, industry partners, and local communities.Implement effective financial controls and ensure efficient resource allocation within the region.Monitor and analyze market trends, competitor activity, and customer feedback to inform strategic decision-making.Regularly report on performance metrics and progress towards achieving regional business objectives.Foster a culture of innovation, collaboration, and high performance within the African team.

Nairobi, Ke

Nairobi, Ke

• Responsible for the overall vision, technical capabilities and roadmap of the digital wallet and mobile banking business across Africa• Deliver against ambitious business objectives of both Ceva Software and its client globally • Manage several strategic external partnerships that play in the wallets and payments ecosystem• Provide platform, product, and customer experience leadership in a fast-paced environment• Act as the "voice of the market" for our consumer payment products toward our user experience design and product management teams• Engage with an experienced cross-disciplinary staff to conceive, design and develop innovative financial platform products• Responsible for the overall vision, technical capabilities and roadmap of the digital product platform• Engage with businesses and shape business and product requirements into platform requirements• Own the overall platform business plans and roadmaps• Drive product development for new initiatives, including creating user stories and managing digital governance processes for each launch.• Make appropriate tradeoffs to optimise time-to-market• Maintain the product roadmap and communicate goals, roles, responsibilities and desired outcomes throughout the company• Manage marketing and communication throughout the company• Manage quality assurance throughout the company • Align execution with the leader's goals and approach to achieve objectives and key results (OKRs). • Be a trusted advisor to the board. • Build working relationships with project stakeholders and business partners. • Partner with the leadership team to design, communicate, and execute the industry strategy. • Manage team rhythm of business (ROB) to ensure timely response to action items and support customer engagement operational needs. • Manage cross-functional and cross-border teams to drive efficiency, growth and profitability • Build up and mentor support teams as required

- Act as the figurative head of the organization when communicating with stockholders, government entities and the general public.- Lead the development of the organization’s long- and short-term strategies.- Manage overall operations and make major decisions affecting the organization.- Manage the organization’s resources.- Negotiate or approve agreements and contracts for the organization.- Manage company organizational structure.- Communicate with the board of directors.- Assess and minimize risks to the company.- Set strategic goals.- Provide company-wide leadership.- Serve as the company’s primary spokesperson.- Identify and address companywide problems.- Develop and uphold the company's culture and mission/vision.- Implement strategic plans by working with senior stakeholders.- Evaluate and track the success of the company in reaching its goals.

Lagos, Lagos, Ng

Building Africa’s largest comparison service

Lagos, Lagos, Ng

• Pioneered the Digital Marketing department of the bank.• Part of the team that rebranded Union Bank in 2015• Led digital rebranding and brand transition for union bank.• Initiated and created the bank's social media channels and social media customer care framework.• Led transformation of the bank’s digital banking channels • Served as a coach for the bank's innovation teams.• Participated in the bank’s UnionX project - an initiative to lead in digital banking by 2020.• Led the bank's digital Customer acquisition initiative• Drove a 200% increase in the bank's app download.• Managed the bank’s reputation with the media through various stages of the bank’s transformation journey and beyond• Transformed archaic intranet into a dynamic portal improving communication flow for frontline staff• Deployed alternative communications channels to augment emails communication and improve culture assimilation • Increased staff engagement by 200% • Leverage AI and machine learning to improved customer experience and digital marketing• Part of the team that created Union Bank’s 2018 most-watched YouTube television commercial “Nigeria We hail”• Launched the digital campaign that resulted in Union Bank’s becoming the most-watched Nigerian Ad on YouTube• Creating and continuously Customer Journey Mapping on all the bank's digital touchpoints • Managing Customer Engagement across all social and digital touchpoints• Business Negotiation with vendors and partners• Led the bank's digital Customer acquisition initiative• Managed key internal and external (EXCO, department and business heads, agencies etc.)

Lagos, Lagos, Ng

• Manage the Bank's corporate website ensuring its information adequacy and brand consistency• Measure and report on site metrics• Generate insights from site metrics and implement same for ensuring improved site performance. • Manage the Bank's social accounts (Facebook, Twitter, Instagram, LinkedIn and YouTube) and develop relevant content for broadcast across social channels • Develop the bank’s conversation plan across social channels• Responsibility for planning and budgetary control of all digital marketing• Coordinate the training of contact centre staff for effectively utilizing social channels as a customer service touch-point• Brand monitoring, insight mining and social reporting on all on-line brand mentions using a verify of tools• Negotiate rates with media consultants to obtain most competitive prices• Develop digital marketing strategies for the bank.• Liaise with all internal and external stakeholders on all matters relating to the digital space• Coordinate launch of media campaigns with marketing, communications, and sales departments.• Monitor and optimize effectiveness of campaigns• Buy advertising space in blogs, news site and Google adwords..• Develop and drive digital banking solutions for Union Bank• Compile report for management showing results (ROI).• Advocate and drive staff engagement on social media • Monitor and protect the bank's reputation online • Manage the banks internal digital communication• Developed and mananaging the banks blogs• Managing the redesign of the company website.• Managing the redesign of the company intranet portal

Guest Faculty - Digital marketing training : June edition

Victoria Island, Lagos, Ng

-Devising strategies to drive online traffic to the Fidelity Bank's website, social media accounts and blog.-Tracking conversion rates and making improvements to the website.-Developing and managing digital marketing campaigns-Utilising a range of techniques including paid search, SEO and PPC.-Overseeing the social media strategy for Fidelity Bank PLC.-Managing online brand and product campaigns and lead generation.-Managing the redesign of the company website.-Improving the usability, design, content and conversion of the Fidelity Bank PLC website-Responsibility for planning and budgetary control of all digital marketing-Evaluating customer research, market conditions and competitor data.-Review new technologies and keep the company at the forefront of developments in digital marketing.-Developing and managing the banks blogs-Developing and managing the banks Podcasts -Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)- Sat on the banks transformation committee.-Managed the banks internal communication.

Marina, Lagos, Ng

-I identified and developed marketing strategy, while analyzing business developments and monitoring market trends.-Prospected and Signed up new partners-Managed existing Partners -Developed, Updated and Communicated new business'

Obalende, Lagos, Ng

 I provide and make sure that the content uploaded on the portal is up to date and properly formatted I utilize my skills of project management to ensure that all projects are completed and on schedule. I identify and develop marketing strategy, while analyzing business developments and monitoring market trends I Create flash plays and interactive for the portal Design web pages and sites.

Us

Develop and manage client Relationship.

I provide and make sure that the content uploaded on the portal is up to date and properly formatted I utilize my skills of project management to ensure that all projects are completed and on schedule. I identify and develop marketing strategy, while analyzing business developments and monitoring market trends I Create flash plays and interactive for the portal Design web pages and sites. Platform Branding Nigeria 2008 to 2009 Client Service/Strategic Marketing I ensure quality standards for services are met and balance with the agencies' objectives and customer satisfaction. I utilize my skills of project management to ensure that all projects are completed and on schedule. I identify and develop marketing strategy, while analyzing business developments and monitoring market trends ECL Consult. 2005 to 2009

Marina, Lagos, Ng

 Here I was placed in charge of making assessment of customer needs and evaluating customer satisfaction at the end of a project. Organizing and ensuring successful delivery of our services Formulating, directing and coordinating marketing activities and policies to promote products and services

Diploma, Professional Marketing

Post Graduate Diploma, Data Science And Business Analysis

Bsc, Government And Public Administration

Education record

2005 To 2009 Bsc, Government And Public Administration