Kelvin Emmanuel Ng Email & Phone Number

Singapore • Asia • Linktr.Ee/Poplabspace

Poplab provides a platform for brands to deliver Online-to Offline (O2O) campaigns & retailtainment that provides entertainment, brand education, community building, e-retail and data analytics. Poplab delivers this by creating O2O touch-points and spaces in-app as well as in-store for the community to discover, explore as well as acquire the trendiest brands & merchandise.

Nurturing Branding & Design professionals of the future

上海 • Singapore • Www.Popperasia.Com

I oversee client management, creative as well as business development for online to offline branding, marketing & design projects in China and Singapore. Leading a team of enthusiastic account management, creative and business development professionals – I direct efforts towards expanding Popper's clientele, portfolio and business region-wide.

Singapore · Vietnam · Shanghai

PopScoot unlocks the opportunity for brands to engage and interact with commuters like never before! Developed in partnership with EZ-Link, it allows Brands to customise gamified Mobile Marketing Campaigns that rewards Commuters based on the route of their every day commute.

Singapore

Starting from scratch, I passionately nurtured Acacia into the Local Hero Brand Agency of the Year 2014 Finalist that it is today.Through a little better than a decade I recruited, managed, led, nurtured & inspired a cross-functional team of design, account management and marketing talents, with at least 10 colleagues reporting directly to me. Driven by my passion for the work (and relentless business development), sales increased year on year even through the Financial Crisis… Show more Starting from scratch, I passionately nurtured Acacia into the Local Hero Brand Agency of the Year 2014 Finalist that it is today.Through a little better than a decade I recruited, managed, led, nurtured & inspired a cross-functional team of design, account management and marketing talents, with at least 10 colleagues reporting directly to me. Driven by my passion for the work (and relentless business development), sales increased year on year even through the Financial Crisis of 2008. All the while, I tirelessly developed and fine-tuned the Agency's Brand Strategy and Creative Methodology, training and upgrading the skills of both the Creative and Account Management teams.This tenacity has led us to engage Fortune 500 companies as well as local SME start-ups at all levels - from CEOs, academics, specialists to entrepreneurs. In spite of this diversity, our methodology allowed us to harness the synergy among their teams to deliver branding & marketing campaigns that successfully:• Delivered record sales/sales turn-around regionally• Established market leadership• Re-positioned foreign listed corporations, MNCs & SMEs• Re-branded businesses for local and overseas growth• Launched start-upsNot bad for a decade of doing what I love doing, starting from scratch. It has certainly been enriching serving as branding and marketing counsel to (probably) hundreds of organisations, all with their own peculiar brand of boardroom culture.And throughout, I found the time and satisfaction to deliver seminars from Cambodia to Madrid, facilitate design clinics, get certified as an Practising Management Consultant, mentor youths & entrepreneurs, and of course judge at and win a couple of awards. Show less

Jakarta, Indonesia

As a B2C Branding, Marketing & Packaging Design Specialist, Acacia ID plays a key role in the management of brand & packaging design life cycles. With accumulated agency experience across various disciplines of Branding - corporate, retail, environmental - Acacia ID’s savvy translates into award winning Packaging Design supported by Brand Positioning, Structural Design, Naming, Brand Identity Development, Advertising & Promotion and Brand Activation services.

Addison was a WPP agency with an International and high profiled portfolio. The consultancy specialises in Branding through Brand Architecture Design, Brand Visibility Research, Identity Systems, Packaging, Corporate Publication and Retail Systems Design. I report directly to the CEO/Creative Director and work with the design team as well as the client to produce creative results within the design objectives. Little did I know this gig would inspire me to lead my very own agency later… Show more Addison was a WPP agency with an International and high profiled portfolio. The consultancy specialises in Branding through Brand Architecture Design, Brand Visibility Research, Identity Systems, Packaging, Corporate Publication and Retail Systems Design. I report directly to the CEO/Creative Director and work with the design team as well as the client to produce creative results within the design objectives. Little did I know this gig would inspire me to lead my very own agency later on, kicking off a decade of record highs. But make no mistake, Addison was high octane. I account manage, schedule, prepare the creative platform, conceptualise designs, copy write, make creative presentations and art direct as well as site supervise components of projects that I oversee.Here, I spent late nights (and not a few weekends) on regional and global programmes that involved:• Asia Pacific Breweries• Bayer• BBDO• Bumiputra-Commerce Bank Berhad• CityCab• DelGro Corporation• Dumex• Lion Corporation Japan/Fresh & White• MediaWorks• Ministry of Law• Nature’s Farm• Perilly’s• Productivity and Standards Board Singapore• San Miguel/Pure Foods/Magnolia• Shoe Mart Philippines• Singapore Pools• Singapore Press Holdings• SPH• United Overseas Land/United Square.Key Accomplishments: Hence it was no wonder that I was the top producing Creative that developed the highest proportion of client shortlisted concepts during my stint, helping drive the creative standard.I also (volunteered to) embark on a dual track career path, which provided the agency with the value add of a Creative that was also an effective Account Manager and Marketer - a synergy that enabled us to successfully retain and manage complex, international accounts such as Bayer. Show less

Yamakawa (a Kikkoman company) is a leading distributor and retailer of a diverse range of Fast Moving Consumer Goods.My key responsibilities included business development, marketing, brand and retail management. I report directly to the Managing Director and work closely with the General Manager and managers of all departments to accomplish the following key tasks:• set up, launch, promote and fully manage the company's first retail branch• develop marketing plans and… Show more Yamakawa (a Kikkoman company) is a leading distributor and retailer of a diverse range of Fast Moving Consumer Goods.My key responsibilities included business development, marketing, brand and retail management. I report directly to the Managing Director and work closely with the General Manager and managers of all departments to accomplish the following key tasks:• set up, launch, promote and fully manage the company's first retail branch• develop marketing plans and kick-start the corporate sales initiative• plan, organise and implement advertising and promotions with the sales team and agencies• conduct market research & intelligence, carrying out feasibility studies for new products/concepts• brand management of key products including Smint, Morinaga and Kirin• trade promotion management• in-house design dutiesKey Accomplishments: Championed, spearheaded and managed Yamakawa's very first retail branch with full ownership of P&L, enabling it grow into the chain it is today. This diversified the company's revenue stream which subsequently factored in the buyout by Kikkoman.Identified new trends, specifically in the healthy flavoured water market, providing Yamakawa the opportunity to capitalise on capturing a growing market segment early in the game.Strengthened the brand management of their best selling confectionery brand Smint, extending its product range, brand awareness and market share in Singapore, setting the stage for the brand to remain relevant and thrive under Yamakawa's portfolio. Show less

Bachelor Of Business Administration (Bba) With Merit, Marketing, Distinction In Consumer Behaviour

Activities and Societies: Running, Guitar, Scuba Diving

Diploma In Visual Communications, Advertising, Typography, Branding, Computer Graphics

Activities and Societies: Freelancer Top Student Award

Education record

Education record