Kel Flanders Email & Phone Number

Gold Coast, Qld, Au

Gold Coast, Queensland, Australia

♣ Leading a team of eleven casino marketing professionals across two properties – a destination resort on Queensland’s Gold Coast and an inner city traditional property in the Brisbane CBD.♣ End-to-end campaign delivery using multi-channel strategies focused on yield, acquisition, loyalty, retention, and brand activation.♣ Development of gaming marketing strategy and promotional plans for uncarded, carded mass and VIP guests using customer-led insights, data and segmentation.♣ Multi-million dollar budget management and efficiency control. ♣ Enhanced customer engagement and gaming floor experiences through creative promotional concepts and themed surprise and delights. ♣ Champion of diversity and inclusion.♣ Leading voice of regulatory compliance and safer gambling initiatives.

Global

Clients included:- Expat Living Magazine (Journalist, then promoted to Editor)- MR Tuning / MR Tuning Asia (marketing strategy, social media & events)- LCA Communications Group (content & marketing strategy)- The Farmhouse Eumundi (marketing, social media, digital, EDM)- Easil.com (marketing strategy, marketing activation, copy writing, social media)- Pink Ribbon Cup, the largest community fundraiser for the NBCF in Australia (marketing & sponsorship) - pro-bono- EatingAndSleeping.com (Marketing Director)- Ocean Road Magazine (Journalist) - Coasting Magazine (Journalist & Chief Content Creator)- V8 Supercars Official Driving Experience / The Performance Driving Centre (marketing strategy)- Swimming Australia (marketing strategy)- Danny Green & Green Machine Boxing (digital, PR and content creation)- Bulldogs Rugby League Club (MC-ing services, experiential / fan engagement, corporate hospitality management)- Dick Johnson Racing (marketing strategy, PR, digital, commercial acquisition)- ASE IT Networks (marketing strategy)- Vintage Adventurer (PR, events, digital)- Diversus Group (events & marketing)- Nexus MG (events, experiential, sponsorship)- Gigglebum (PR)- Jubilee Office Supplies (sponsorship strategy)- Dick Johnson (management)- Michelle & Jo "The Cheerleaders"​ from Ch7's THE AMAZING RACE (management)- Seb Terry / 100 Things (events & PR)

Brisbane, Queensland, Australia

- Management of key strategic marketing projects.- Engage and liaise with key stakeholders to inform strategic plans.- Write, source, manage and award two company tenders. One worth $1.5 million and a saving of $400k per annum.- Improve and develop business process to make financial analysis of key expenses clearer and more accurate.

- Client-facing role managing editorial content creation. - Editorial direction – curation of articles and news related to homes, property, interior design, style, décor, furniture, digital entertainment in the magazine and online.- Ensuring content is engaging and relevant for both online and print mediums and delivers business outcomes for the publication and client.- Focus on sustainability and mindful living.- Look and feel – management of the overall look and feel of the Home & Property section.- Client management – liaison with advertising clients to ensure contracted editorial and content is included.- Maintaining and growing these key client relationships - Online content – angle development, research and writing. Ensuring articles are relevant to readers, SEO focussed and topical.- Reviews – sourcing and attending new bars, restaurants and services. Writing reviews and news updates (print, online and social media).- Feature development – including research and writing.- Sourcing and editing book, podcast, audio, music, TV series, film and other entertainment reviews.- Develop a cohesive working relationship with cross-company teams (sales, marketing, production, online, circulation, design and photography) to ensure deadlines are met.- Maintain strong relationships with media, industry, corporate and community leaders in Singapore and the region.

Gold Coast, Queensland, Australia

- Internal and external stakeholder relations – development of strong relationships with key City branches and external suppliers, resulting in streamlined project management and favourable outcomes for the City.- Marketing strategy and execution – developed and implemented marketing and communications strategies for several City projects including the Commonwealth Games GC2018 Testing & Readiness Program.- Content creation – development of the content for City website, marketing materials, and internal City approval chain documents.- Marketing collateral – liaison with internal stakeholders and creative teams to write and create marketing communications collateral for travel programs.- City of Gold Coast brand custodian – Ensuring all material met the City’s communications guidelines.(Left for Maternity Leave)

Gold Coast, Australia

Palazzo Versace is the world’s first 5 Star fashion branded hotel located on the Gold Coast.Responsibilities & Achievements:• Marketing Strategy & execution – developed and executed successful marketing strategy.• Event Management• Media Relations - Hotel spokesperson for TV, radio & print media.• Social Media• Internal and External Stakeholder Relations(Left for Maternity Leave)

Gold Coast, Qld

The Gold Coast Turf Club is a premium horse racing and entertainment venue, based 5 minutes from Surfers Paradise.Key Responsibilities:- Commercial & Marketing Strategy – developed the Club’s first annual commercial & marketing strategy- Commercial sponsorship acquisition, retention and strategy – development, acquisition management of 60+ partners (annual, raceday, race and suppliers) - Public Relations & media relations – re-established the Club’s relationships with key local and trade media, resulting in an increase in positive publicity year on year.- Digital & social media – increasing the Club’s social media presence & engagement- CRM – developed & executed a CRM strategy, increasing engagement - Team leadership & motivation – management of a team of up to 6 staff- Brand & collateral management – proactive brand custodian and execution of brand identityRelevant Articles:http://www.goldcoastbulletin.com.au/news/gold-coast/fancy-fillies-and-stallions-tried-to-keep-their-cool-as-they-strutted-their-stuff-at-the-magic-millions-ladies-cup-race-day/story-fnj94idh-1226795508067http://www.robina.com.au/young-gold-coast-city-professionals-band-together-help-inspire/

- Strategy and management of key sponsorships including V8 Supercars Championship Series, Dick Johnson Racing, numerous NRL Clubs, Prostate Cancer Foundation of Australia, music festivals (Big Day Out, Bluesfest, Southbound), Company B Belvoir, Sydney Film Festival, Hopman Cup and other ad-hoc nationwide sponsorship properties, events and trial opportunities. - Consistently exceeded ROI targets (50%+) through sponsorship execution, leverage and communications.- Management of tracking reports and ROI deliverables.- Recruitment and leadership of three direct reports in head office and eight Australia wide. - Key spokesperson for all PR, events and sponsorship marketing activity.- Crisis management.- Budget management - PR, sponsorship and events (AU$11 million).- Oversaw management of Beam Global events, including charity events, internal staff events, NPD launches, conferences and customer relationship events.- Management of the relationship with Distilled Spirits Industry Council of Australia, industry leaders and NGO’s.- Set the Company’s first annual and long term PR strategy, including corporate communications.- Developed and launched Beam’s first responsible drinking program ‘Where Do You Draw The Line?’.- Developed and implemented the company’s first digital and social media strategy.http://www.tabitha.org.au/cms/news-2008-09/106-jun-2008-beam-global-spirits-a-wine-raises-33000-for-the-tabitha.htmlhttp://business.newsarticles.net.au/Marketing/Sponsorship-And-Alcohol,-Responsibility-Is-Key.htm

Clients & Responsibilities:- Microsoft – Project Management of the Melbourne 2006 Commonwealth Games program. Including, management of Xbox leverage activity, government events, management & coordination of sponsored athletes, volunteers, branding, hospitality, internal communications & staffing.- Intel – sponsorship negotiation, evaluation & project management for Formula 1 & Unwired Partnership.- New business – development of new business strategies & pitch documentation / presentations.

Management & strategic development of all sponsorship marketing campaigns (ATL & BTL), events (consumer, media & trade), PR strategy & execution across Australia & New Zealand.