Lead marketing initiatives for Toxnot's award-winning sustainable supply chain platform helping global manufacturers automate reporting for compliance, sustainability, and circularity goals.Lead Generation:Optimize lead channels to improve lifecycle flow through lead scoring, email automation, and advertising to drive increase in sales lead funnel. Held accountable to meet specific annual revenue targets and KPIs across lead generation & conversion goals.Content:Ideate, create, & manage growth content including art, graphics, and editorial copy for campaigns and any associated marketing-related assets across all owned and third-party platforms. Website/ Blog/App, Email (Lead Automation & Newsletters), Video, Graphics, Webinars, and Downloads (whitepapers,guides, case studies).Performance:Define marketing budget for operational & media spend. Optimize all paid media (SEM/PPC) to drive campaign performance and cost per conversion goals. Improve analytic tracking and optimization of KPIs.Strategic Planning:Align Sales strategies, competitive analysis, and consumer feedback to improve customer retention, define nurturing campaigns, cultivate partnerships, and guide marketing lead generation activities to improve qualified leads.