Keli Roberson work email
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Keli Roberson personal email
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Keli Roberson phone numbers
I’m a strategic brand marketer with a passion for bringing campaigns to life. I thrive building strategic marketing plans and developing revenue generating branded content ranging from photography, videography, website content, email content and social media plans and content while partnering with interdepartmental teams to achieve organizational goals and objectives.I am an outgoing, enthusiastic, cheerful and supportive leader who cares about the needs of others. I am emotionally intelligent, a hard-worker, generous, diligent and responsive. I believe disagreements can be solved with kindness and respect. I enjoy learning about people, operating in a human-first style and prefer to work in a collaborative environment. I have been told that I have a magnetic energy that draws others in and motivates them. I’ve developed expertise spanning several different verticals that include fashion, consumer product goods, entertainment and education. While each segment is different, the way you market them really isn’t. My work has included developing menswear collections, marketing plans, social media plans, photo and video content, digital marketing strategies, lead generating campaigns and so much more. Career Highlights Include:• Developing new product branding, effectively expanding into new markets and increasing brand presence• Developing lead generating campaigns that increased walk in traffic week over week• Built and executed social media strategies across multiple brands, implemented influencer and brand ambassador programs and grew channels 10%+• Created and implemented integrated marketing plans and sales strategies, increasing order value by 9% and revenue over 11% YOYKey Competencies:• Integrated Marketing Planning• Social Media Strategy and Execution• Lead Generating Campaign Development• Sales Generating Email Marketing• SEO-Driven Content Development• Team Management
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Marketing DirectorKodoRichmond, Va, Us -
Champlain CollegeRichmond, Va, Us -
Senior Content Strategy ManagerKodo Dec 2024 - PresentBroomfield, Colorado, Us -
Content Marketing And Project ManagementKodo Sep 2024 - Dec 2024Broomfield, Colorado, Us -
Content WriterRoxbury Community College Oct 2024 - PresentRoxbury Crossing, Ma, Us -
MemberThe Old Girls Club Jul 2024 - PresentNew York, Ny, UsThe old girls club is a virtual gathering space for talented women and non-binary people working in traditionally male-dominated fields. -
Senior Content Marketing ManagerDevry University Jan 2023 - Jul 2024Lisle, Illinois, Us- Led a team of 4, achieving a 50% YOY increase in content productivity and an average 56% email open rate- Drove the search engine optimization of webpages and blogs, improving organic search rankings and building a stronger online presence- Managed agency relations, resulting in a streamlined content production process and 50% increase in content output efficiency within one year- Supported a 12% increase in graduate school enrollments in 6 months, by developing impactful website, microsite, and blog content- Identified customer pain points and optimized content to support the development of a national brand campaign launch- Achieved 200+% increases in student enrollment within each quarter by implementing program enhancements through strategic partnership with academics and product -
Senior Marketing ManagerKodo Aug 2022 - Dec 2022Broomfield, Colorado, Us- Oversaw brand, content, email, website, and social, resulting in a 22% increase in website traffic and 20% growth in social followers, driving customer acquisition- Developed and implemented comprehensive marketing plans and sales strategies, leading to a 9% rise in order value and an 11.28% increase in revenue year over year- Increased brand awareness through a successful collaboration with an occupational therapist, leading to a more diverse and impactful marketing approach- Achieved a 323% increase in email revenue in one year by revamping email marketing strategy, contributing to over 20% of all web salesKodo is an early childhood education company devoted to Inspiring Exploration through open-ended play materials. -
Brand Content ManagerKodo Jan 2022 - Jul 2022Broomfield, Colorado, Us -
Freelance MarketingVoicebox Karaoke Aug 2022 - Oct 2022Portland, Oregon, UsDuring my contracted role, I served as a brand strategist, developing sales collateral and advertising assets to communicate the brand's message and value proposition. Additionally, I executed all social media efforts on Facebook and Instagram, building engagement to enhance brand visibility and engagement. I developed content strategy and omnichannel marketing plans that provided cohesive messaging across all channels (web, social, email, sales). Lastly, I made minor updates to the website to simplify UX/UI.Transforming the understanding of the karaoke experience, Voicebox operates private suite karaoke lounges. Full bar and menu options provide guests a group entertainment experience unlike any other. -
Brand Content ManagerThirteenth Floor Entertainment Group Mar 2021 - Dec 2021Denver, Colorado, Us- Managed 2 direct reports, driving a 50% increase in social media engagement and securing a $20,000 sponsorship deal, enhancing brand growth and market visibility- Managed content development for 14 websites and social media channels, leading to a 200% increase in user engagement in 6 months, enhancing brand recognition and customer loyalty- Crafted differentiated brand voice for all brands, resulting in an increase in customer engagement and a more cohesive brand identity across all platformsThirteenth Floor Entertainment Group is the largest Halloween-themed entertainment company, producing live events and location-based entertainment experiences. In addition to Halloween themed events, Thirteenth Floor Entertainment Group owns and operates multiple room escape and axe throwing facilities around the country. -
Senior Brand ManagerDrive Shack Inc. Oct 2018 - May 2020Dallas, Texas, Us- Led a team consisting of a Field Marketing Manager, Graphic Designer and Communications Manager, resulting in the expansion of market reach and penetration- Developed and implemented comprehensive omnichannel marketing campaigns to achieve brand awareness, lead generation and ticket sale objectives- Led the strategic planning of social media marketing across 9 channels, achieving 500% growth in 12 months and organic engagement rates over 2% on IG- Guided successful new menu launch with impactful photo shoot direction- Delivered significant impact on community reputation by creating and executing a CSR program, resulting in a charitable cash donation of ~$20k- Directed three successful venue openings by managing paid media buys, social campaigns, field marketing events, launch parties and moreDrive Shack is a premium priced multi-purpose, indoor/outdoor entertainment venue built around a state-of-the-art augmented reality driving range. Though physically centered around golf, Drive Shack aims to bring something to the table for everyone and features: multiple bar/lounge areas (including optimal sports-viewing set ups), retro arcade, rooftop terrace, and kid’s areas. On the corporate side, Drive Shack has convertible spaces and the flexibility to accommodate any company or large group – even more formal or high-end events. -
Marketing DirectorBrooklyn Food And Beverage Oct 2017 - Oct 2018Brooklyn, Ny, Us- Enhanced website functionality with store locator and Google Analytics, resulting in new revenue stream and better insights for targeted marketing- Elevated company's brand message and story to create brand differentiation, which led to improved market positioning- Led partnership with Cohley to implement an influencer marketing program, resulting in a 66% increase in Instagram followers through strategic content focusing on product USP's- Directed all product design, including but not limited to, packaging, trade show and point of sale materialsBrooklyn Food & Beverage is a Bushwick, Brooklyn-based manufacturer and distributor, bringing you world-class beverages and snacks. Their mission is to source ingredients from their top growing regions, sharing craft products made with all-natural ingredients you can trust. -
Marketing ManagerGaea Products Nov 2015 - Sep 2017Athens, Gr- Streamlined product marketing efforts by creating sales sheets for the 50+ SKU product line, leading to increased sales and enhanced product knowledge for sales teams and customers- Crafted company brand deck, driving expanded brand awareness and business growth- Directed and designed video content for national advertising and educational trainings, resulting in increased sales and brand recognition- Led national PR agency's successful implementation of new product launches, achieving 200M media impressions in 2017GAEA is a leading international, Greek specialty foods company focusing on all natural, preservative-free olive based products, including their innovative Olive Snack Packs and high-quality extra virgin olive oils. -
CaregiverPersonal, Family Care Mar 2015 - Jan 2017Providing 24-hour care for my mother who was in ailing stages of Lewy-body dementia, I prepared meals, did laundry, coordinated medications and provided emotional and physical support.
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Advertising CoordinatorSeminole Hard Rock Hotel & Casino Hollywood Sep 2014 - Nov 2015Hollywood, Fl, Us- Coordinated the production, delivery, and distribution of all projects for Poker Operations, leading to increased brand visibility- Managed 4 successful on-property photo and video shoots, supporting social media content development and increased brand awareness- Managed all photography, interviews, and media for the on-site entertainment venue, resulting in increased brand exposure- Collaborated on branding collateral for South Beach Food & Wine Festival, resulting in an impactful brand presenceHard Rock Hotels span the globe with an uncompromised dedication to hospitality that promises so much more than merely a place to stay. -
Marketing And Merchandising ManagerOxxford Clothes Jul 2010 - Mar 2014Chicago, Illinois, Us- Designed traditional print materials, generating event traffic and brand visibility, leading to increased customer engagement- Executed bi-annual photo shoots and product sample styling, contributing to increased brand awareness and sales growth- Managed booth layouts for 3 national and international trade shows annually, resulting in improved brand visibility and customer engagement- Streamlined customer service operations and internal sales support, resulting in improved customer satisfaction and retention rates- Sourced all textiles for 6 annual menswear collections across various product lines, ensuring superior quality and cost-effectivenessOxxford Clothes was founded in Chicago in 1916 by Louis & Jacob Weinberg and is the preeminent manufacturer of the highest handmade clothing produced in America; widely recognized as a company who outfits executives, politicians and celebrities. Classic styling has always kept Oxxford suits in pace with the ever-changing trends of the men’s fashion world. -
Internal Sales Support & Customer ServiceOxxford Clothes Aug 2008 - Jul 2010Chicago, Illinois, Us -
InternMida Di Michelacchi & C.S.R.L Oct 2007 - Dec 2007
Keli Roberson Skills
Keli Roberson Education Details
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The Art InstitutesFashion Marketing And Management -
Chantilly High SchoolHigh School Diploma
Frequently Asked Questions about Keli Roberson
What company does Keli Roberson work for?
Keli Roberson works for Kodo
What is Keli Roberson's role at the current company?
Keli Roberson's current role is Marketing Director.
What is Keli Roberson's email address?
Keli Roberson's email address is kr****@****ack.com
What is Keli Roberson's direct phone number?
Keli Roberson's direct phone number is +131249*****
What schools did Keli Roberson attend?
Keli Roberson attended The Art Institutes, Chantilly High School.
What are some of Keli Roberson's interests?
Keli Roberson has interest in Social Services, Children, Traveling, Civil Rights And Social Action, Dancing, Reading, Poverty Alleviation, Human Rights, Arts And Culture.
What skills is Keli Roberson known for?
Keli Roberson has skills like Merchandising, Marketing, Fashion, Apparel, Advertising, Styling, Social Media, Fashion Design, Customer Service, Brand Development, Marketing Communications, Inventory Management.
Who are Keli Roberson's colleagues?
Keli Roberson's colleagues are Diane Spahn, Chris Hume, Devon Mazakis, Cipto Roso, Kasey Kile Wilkinson, Muhib Khan, Christopher Plorán.
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