Keli G. Bergman work email
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Keli G. Bergman personal email
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Keli G. Bergman phone numbers
Even though I rock at stunt driving, it’s become apparent to me that I likely can’t make a living at it. So, instead, I thrive on moving fast, making split-second decisions, turning on a dime, and beating the competition through my other passion -- marketing. Previously, I managed the marketing for the Stop & Shop New England Division where I o Increased sales of our own brands by 24 percent through dramatically accelerating the adoption processo Managed our brand at more than 500 touch points annuallyPrior to Stop & Shop, I directed the marketing for CenterWatch, where we won awards and moved the needle on the bottom line, selling more publications and access to clinical trials information than at any other time.Now, I’m looking to put my retail or clinical trials experience to work for a local company where I can enjoy sharing on-the-ground comradery with teammates. Please contact me about new opportunities and enjoy my stunt driving video in my portfolio below under About!Specialties:Strategy | Brand Development and Management | Experiential | Project Management | Product Positioning, Launch, & Management | Digital | Integrated Marketing Communications Programs | Driving Sales | Staff Management | Agency Management | Change Management | Copywriting | Social Media
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Job, Activity & Finance CoachState Of Massachusetts Department Of Developmental Services Jul 2015 - Mar 2021Boston, Massachusetts, United States State agency dedicated to assisting individuals with intellectual and developmental disabilities contribute to their communities Write and redesign client resumes, identify, attend and support client at employment skills related computer classes, apply for jobs and market client to area businesses in order to solicit employment opportunities for client Support client in completing employment applications, during interviewing process and on and offsite during job training and regular working hours Act as conduit between client and employer to ensure both are having their needs met Identify and support client’s participation in social activities that entertain and enrich his life Partner with client to develop and continually revise and adhere to financial budget
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Marketing Manager ContractorUniversity Of Massachusetts Boston Aug 2016 - Nov 2016Boston, MaLargest state-funded college in Massachusetts. Created annual strategic marketing plans for College of Advancing and Professional Studies to increase registration by 5 percent. Developed enrollment driving Winter Semester Marketing Plan creative concepts for digital and social media. Wrote drip campaign materials for all target audience touch points to drive registration completion by 50 percent. -
Strategist And CopywriterGp Corsi Feb 2015 - Aug 2016Granada Hills, CaMain Client - AdKnowledge - third largest privately held digital marketplace in the U.S. Created content marketing strategies that accelerated movement through the sales funnel. Wrote promotional and traffic and sales driving copy and website content for Fortune 500 clients including Disney, L’Oreal, and Dep hair products.
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Division Marketing ManagementAhold Usa Stop & Shop Supermarket Company Division Dec 2010 - Jan 2015Quincy, MaLargest food retailer in New England with 220 locations, 36,000 associates, and annual sales of $8 billion. Partners included the Boston Red Sox, the New England Patriots, and Fortune 100 companies including Coca-Cola and Procter and Gamble. Developed overarching annual strategic marketing plan and more than 50 supporting plans and directed 10 internal and four external service providers, agencies, district management, and store teams. Grew sales of high-profit product line by 24 percent through cross-departmental collaboration. Maintained brand standards and created opportunities to experience the brand at more than 500 touch points annually. -
Marketing DirectorCenterwatch Jun 2008 - Dec 2010Boston, MaIndustry leading provider of proprietary data and analysis on clinical trials. Recruited by Venture Capitalist (VC) firm to function as change agent to position company for sale which successfully occurred within two years. Spearheaded audit of 28 product portfolio by sales volume, profitability, strategic relevance, core competency compatibility, and customer value for first time in company’s 15-year history and drove retrenchment strategy. Based on product rationalization, shifted sales focus and stabilized sales within 90 days. Recreated brand, which included redesigning three publications and repackaging existing data that doubled the number of users and made CenterWatch data the most referenced in trade publications. Launched new company website within 120 days, which dramatically increased traffic and time spent on site. Received Healthcare Leadership Award (Silver 2009 / Gold 2008) for outstanding healthcare websites. -
Senior Manager Of Integrated Marketing CommunicationsAmerican Student Assistance Oct 2006 - Jun 2008Boston, MaNonprofit organization with $52 billion portfolio and 400 associates dedicated to providing students with education, tools, and support necessary to successfully manage college debt. Directed a staff of 10 in three key marketing channels: Communications, Events, and Creative Services. Determined brand messaging for five disparate audiences and increased awareness and utilization of services. Developed two blogs and exceeded goals in record time by promoting through digital and offline media. Created and implemented integrated brand awareness campaign that utilized street furniture, social media, flash mobs, and other various tactics that doubled name recognition and inquiry into our services by 25 percent.
Keli G. Bergman Skills
Keli G. Bergman Education Details
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Journalism/Mass Communication Advertising Concentration -
American Bankers AssociationBank Marketing Certification
Frequently Asked Questions about Keli G. Bergman
What is Keli G. Bergman's role at the current company?
Keli G. Bergman's current role is STRATEGIST. MARKETER. PERFORMANCE DRIVER..
What is Keli G. Bergman's email address?
Keli G. Bergman's email address is ke****@****hoo.com
What is Keli G. Bergman's direct phone number?
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What schools did Keli G. Bergman attend?
Keli G. Bergman attended Iowa State University, American Bankers Association.
What skills is Keli G. Bergman known for?
Keli G. Bergman has skills like Integrated Marketing, Marketing Communications, Marketing Strategy, Strategy, Marketing Management, Lead Generation, Copywriting, Public Relations, Project Management, Email Marketing, Brand Awareness, Sales.
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