I boost sales at official retail locations and home delivery services through a strategic mix of traditional and digital marketing, including paid media strategies, to drive traffic and conversion. At LTH, my role involves executing seasonal campaigns, organizing official brand events, creating sales incentives, and working closely with commercial distributors to enhance their performance and support expansion efforts. I also guide a large sales team towards achieving the company's corporate… Show more I boost sales at official retail locations and home delivery services through a strategic mix of traditional and digital marketing, including paid media strategies, to drive traffic and conversion. At LTH, my role involves executing seasonal campaigns, organizing official brand events, creating sales incentives, and working closely with commercial distributors to enhance their performance and support expansion efforts. I also guide a large sales team towards achieving the company's corporate goals, ensuring that all strategies align with the brand’s growth and visibility objectives. Show less

Digital Marketing and Public Relations Strategy Consultant at Renatta Cosmetics, managing strategies for sister brands, private labels, and retail brands. I focus on combining influencers, user-generated content (UGC), social media, and paid advertising to strengthen brand presence. My role involves advising teams on executing plans that effectively connect with audiences, ensuring measurable results, and driving growth across different brand portfolios in the digital space.