Kellam Mattie

Kellam Mattie Email and Phone Number

Chief Marketing Officer | Chief Brand Officer | Growth-driver & strategist for emerging & established CPG brands @ Filterbuy
Kellam Mattie's Location
Atlanta, Georgia, United States, United States
Kellam Mattie's Contact Details

Kellam Mattie personal email

Kellam Mattie phone numbers

About Kellam Mattie

A marketing executive responsible for launching and growing several of America's top consumer brands; specialty in beverages and image-oriented brands. Expertise in brand strategy, strategic planning & business growth, and consumer insights with training in market research - qualitative and quantitative.Following a successful career launching and managing top brands at The Coca-Cola Company, Kellam pursued strategic consulting at The Zyman Group. There she worked directly with Sergio Zyman, leading brand initiatives with companies such as ConAgra, EDS, Evian/The Coca-Cola Company, Borders, Coors. Kellam's marketing universe has continued to expand with her own marketing consulting & insights business, where she has helped to direct & grow global businesses in Beverages (Adult & Non-Alcoholic), Apparel, Insurance, Pharmaceutical, Technology categories (among other).Specialties: Marketer of The Year (Ad Age), Brand & Business Strategy including: Positioning Development, Strat Planning, Business Strategy, Consumer Immersions & Communications, Innovation Strategy, Marketing Training & Coaching

Kellam Mattie's Current Company Details
Filterbuy

Filterbuy

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Chief Marketing Officer | Chief Brand Officer | Growth-driver & strategist for emerging & established CPG brands
Kellam Mattie Work Experience Details
  • Filterbuy
    Chief Marketing Officer
    Filterbuy 2023 - Present
    Talladega, Alabama, Us
    Leading manufacturer of products & provider of services to help America breathe more freely.
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  • Redbud Brands
    Chief Marketing Officer - Venture Capital Holding Company & Growth Equity Fund
    Redbud Brands Jan 2021 - Dec 2022
    Austin, Texas, Us
    Executive leader and marketing expert in venture company bringing together people, ideas and capital together to create and scale high-growth, disruptive consumer brands. Brand-builder of 10+ new consumer brands from ideation through brand strategy to proof of concept (launch) in omni-channel environment. Responsible for building marketing capability in venture studio (structure, teams, playbooks, partnerships) and within portfolio companies, inclusive of all marketing functions and activities. Serve as executive advisor and coach to emerging businesses.
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  • The Coca-Cola Company
    Cmo Venturing & Emerging Brands, Vp Marketing & Innovation
    The Coca-Cola Company 2017 - 2020
    Atlanta, Ga, Us
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  • Flourish Marketing
    Ceo & Founder - Strategic Marketing & Insights Generation Firm
    Flourish Marketing 2007 - 2017
    Leader of marketing consulting firm focused on brand positioning, strategic planning, and consumer insights, providing services across many industries.Provide customized strategic marketing services for B-to-B and B-to-C clients:• Brand/marketing strategy• Qualitative & quantitative research• Insight generation• Marketing plan development• Brand management• Strategic communication guidelinesClients: The Coca-Cola Company, Heaven Hill Brands, Deep Eddy Vodka, The Home Depot, Prophet, The Elf in the Shelf
  • The Zyman Group
    Director & Partner
    The Zyman Group 2004 - 2007
    Us
    Director & Partner in top marketing consulting firm with a focus on brand strategy. Provided strategy consulting to Global 1000 companies. Firm started by marketing leader and former CMO of Coke, Sergio Zyman.
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  • The Coca-Cola Company
    Marketing/ Brand Management
    The Coca-Cola Company 1997 - 2004
    Atlanta, Ga, Us
    Brand management leader responsible for developing, launching, and setting strategic growth plans for top consumer beverage brands such as DASANI Water, Coca-Cola classic, Barq's Rootbeer, Mello Yello and Mr. Pibb. Developed long-term strategic plans for the North America bottled water business, leading to important acquisitions and innovations, and for Health & Wellness. Consistently rated top performer. Led recruiting efforts and brand management intern programs.
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Kellam Mattie Skills

Customer Insight Brand Management Brand Architecture Market Research Strategy Marketing Strategy Marketing Positioning Business Strategy Integrated Marketing Business Development Brand Development Marketing Research Segmentation Marketing Management Competitive Analysis Global Marketing Consumer Behaviour Consumer Products Brand Equity

Kellam Mattie Education Details

  • Duke University - The Fuqua School Of Business
    Duke University - The Fuqua School Of Business
    Marketing
  • Duke University
    Duke University
    Art History & French
  • The Westminster Schools
    The Westminster Schools

Frequently Asked Questions about Kellam Mattie

What company does Kellam Mattie work for?

Kellam Mattie works for Filterbuy

What is Kellam Mattie's role at the current company?

Kellam Mattie's current role is Chief Marketing Officer | Chief Brand Officer | Growth-driver & strategist for emerging & established CPG brands.

What is Kellam Mattie's email address?

Kellam Mattie's email address is kellammattie@me.com

What is Kellam Mattie's direct phone number?

Kellam Mattie's direct phone number is +140467*****

What schools did Kellam Mattie attend?

Kellam Mattie attended Duke University - The Fuqua School Of Business, Duke University, The Westminster Schools.

What skills is Kellam Mattie known for?

Kellam Mattie has skills like Customer Insight, Brand Management, Brand Architecture, Market Research, Strategy, Marketing Strategy, Marketing, Positioning, Business Strategy, Integrated Marketing, Business Development, Brand Development.

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