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Helping the organization increase attendees and awareness of climate solutions.

Graduate

Dvele produces high-performance, prefab homes for the climate era. This was my first venture into Climate Tech, where I immersed myself in understanding the built environment, Passive Home standards, the housing crisis, embodied carbon reporting, and much more.In my role as the Director of Growth and Marketing, I:• Developed strategic insights for how to improve warm leads. This resulted in the creation of an Office Hours webinar series and a pioneering Home Design App for transparent pricing and demystifying building capabilities for the homeowner.• Conducted deep audience research to help shape Dvele's marketing strategies. We used this research and data to develop a business case to transition to primarily focusing on B2B customers. • Collaborated with cross-functional teams across manufacturing, home design, project management, senior leaders, and partners to develop marketing strategies and content that convert.• Acted as a technical lead to improve the User Experience across all website assets. I spearheaded a platform migration to enhance the website layout and copy.• Reported directly to the CEO, creating thought-leadership pieces and advising for interviews and speeches, company insights, and investor positioning.• Managed the brand's Press Relations, regularly pitching to media, speaking with writers, and appearing on podcasts and news segments.• Organized buzz for offline Open House events. Generating local and national media placements, including placement in Dwell Magazine.• Collaborated on a Go-to-Marketing Launch for Dvele's new foundry in Montana as part of a Private-Public Partnership between Dvele, the State and the Federal Government (The Department of Energy). This resulted in successfully generating favourable media attention for 'automated prefab homes,' 'Montana as an emerging manufacturing technology hub,' and $450M in pipeline leads and $220M in LOIs.

My eCommerce consulting agency has grown into a brand and marketing strategy agency.My roles and responsibilities have spanned:• Helping start-ups and early-growth brands scale their businesses.• Using the StoryBrand framework to clarify clients' messaging across all customer touchpoints, digital assets and marketing materials (the entire customer journey). • Rebuilding and optimizing websites for conversions and/or lead generation, creating email campaigns to enlighten cold leads (nurture series) and convert warm leads (sales series), developing unique marketing content across all channels, and optimizing existing sales funnels.• Assisting clients with website migration to Shopify and Webflow. Teaching the clients best practices for Shopify's features and expanding their eCommerce channels.• Building lead generators (initiating content for lead generator, writing copy for the marketing and sales material, and creating email series.• Developing creative strategies, direction, and themes across all marketing channels for consistent messaging and experimentation.• Advising C-suite for marketing, brand, and partnership strategies.• Producing investor pitches and slide decks for Series A and B funding and Community-led investing.• Cultivating impactful products and services that align with the brand's promises (mission and vision).

I was contracted to increase brand awareness and develop a B2B Marketing Strategy.I helped to:• Generate warm leads for the Sales Team through Content Collaborations, Blog Posts, Social Media Campaigns, and Email Campaigns.• Advised on Brand Marketing Strategies.• Created Thought-leadership pieces and opportunities for the CEO to speak about solar adoption with government organizations, municipal government members energy advisory boards in Ontario, Canada.

Spinae was a pre-fabricated home, Passive Home manufacturer. Specializing in Affordable Dwelling Units (ADUs), tiny homes for in-fill projects, and additions.While consulting for their Brand and Marketing Strategy, I:• Researched their ideal customer segments, their problems, needs, economic forces and market trends.• Constructed Pro Formas to address Total Addressable Market • Created Content Pillars, Case Studies, White Papers, Lead-generators, and Email Campaigns.• Led Brand Positioning to attract early investors, partners and customers.• Designed a Partner Referral Program for homebuilders, contractors, architects, engineers, etc.• Developed marketing materials for the Go-to-Market launch: website, social content, case studies, white papers, etc.• Designed a three and six-month marketing strategy, as well as a 1-year plan.• Planned the Marketing team's first-year hires

Having experience as a Personal Trainer and helping entrepreneurs grow their businesses (via Shopify), we created an upcycled, wooden massage tool for muscles.As the CEO, I:• Engaged in all aspects of brand development, go-to-market strategy, business development, product design, manufacturing, inventory logistics, and marketing.• Built and maintained the company's website (on Shopify, of course), produced social media content, led ad campaigns, and connected with influencers for brand collaborations.The business was a fun experiment that put my skills into a practical pursuit. We launched with sales over $12,000 in the first month, created partnerships with micro-influencers, and distributed through health and fitness clinics.We decided to close the business once we realized the cost and resources needed to scale the business to profitable unit economics.

I joined Wolfpoint to continue my mission of helping entrepreneurs create meaningful brands.As an eCommerce Strategist, I:• Created growth strategies for clients to increase conversions across the client's website, emails, ad campaigns, and social media content.• Improved website copy and U/X, recommended updates to current email campaigns and messaging. As well as new email campaigns to create more engagement and revenue.• Used analytics to perform website and email audits to find pain points, drop-offs and opportunities for increasing customer engagement and revenue.• Led a team of domestic and international developers and eCommerce managers.Worked with Direct-to-Consumer (DTC) brands: Tula Skincare / Hygge & West / Euphebe (now Plantable) / Gathre / Biohm Health and Vegamour.

At Shopify, I spent 3 years in lean and fast-paced environments focused on drastically changing entrepreneurship for businesses and consumers. As a VIP Manager, I collaborated with several internal teams across business development, product creators, and content strategists, working on an experimental project to attract influencers (athletes, musicians, authors, creators, etc.) to increase a billion-dollar business model (Shopify Plus).As a VIP Manager and eCommerce Guru, I:• Led the initial vision in defining and building how we bring a brand new product to life - collaborating with influencers to showcase their entrepreneurial mindset.• Developed processes for researching, finding and acquiring new Influencer accounts. • Brought my entrepreneurial thinking to the team with efforts to optimize the influencer's online and offline business, how to position influencers as business thinkers and ultimately create a seamless journey to lead their audience to open a Shopify store.• Assisted business owners (merchants) on how to open a Shopify store, and update their business practices to a digital, fully integrated platform.• Advised merchants on how to grow their business online via digital marketing.