Kellan Smith Email & Phone Number

Chicago, IL, US

Irving, Texas, US

Team mobilizer building the commerce experience practicePartnering with some of the world’s most recognizable brands to pave the way for a consumer first approach to Commerce MarketingEstablishing the agency’s Sustainable Commerce capabilities to help brands and retailers connect where they can make the greatest joint impact based on shared ESG commitments

New York, New York, US

Head of Digital Shelf Experience StrategyHead of Sustainable Commerce Strategy Lead Commerce Strategy and Sustainability Strategy across multiple global CPGs, specializing in digital commerce for Grocery, Alc/Bev, and Personal Care+Beauty. Specialist in emerging retail platforms and commerce innovation.Chicago representative and lead within the global.

Chicago, Illinois, US

Team lead driving omni-channel marketing and media strategy in the CPG and retailer categories.

New York, New York, US

- Heart of interdisciplinary teams for multiple international CPG & CMG clients within the Alc/Bev, Health & Beauty, Food and Beverage, Personal Care, and Household categories (Client examples: KimberlyClark (NA & EMEA), General Mills, The Hershey Company, L'Oreal, and ConAgra Brands)- Led full funnel, consumer journey driven marketing strategies, program.

eCommerce business lead, CPG See VML: companies merged in January of 2018

Chicago, Illinois, US

• Built solutions to client, health professionals, and patient problems in a highly regulated industry, connecting brand goals to digital experiences
• Oversaw and developed omni-channel marketing strategies, serving as the strategic lighthouse from ideation through execution to measurement
• Strategic guide for app and owned property development, leveraging user insights, first and third party data, to guide purpose, UX, and content
• Established a strong track record for creating and driving digital and brand strategies and presentations for successful new business pitches
• Created and led agency training sessions on digital platforms, trends, and insights
• Managed and prospected partner relationships, internally and on behalf of clients

• Coordinated statewide volunteer programs
• Spearheaded and directed volunteer recruitment strategies
• Increased volunteer base by 600% over three months
• Coordinated campaign events including fundraisers, speaking engagements, and GOTV
• Researched and edited talking points and briefings for campaign events
• Generated press releases, composed web copy, prospected donors, and developed event invitations for supporter cultivation

• Developed external and internal communications program for local Cable station including press releases, viewer facing marketing materials, station site content, sponsorship commercials, and employee manual
• Initiated intern and volunteer recruitment and established relationships with colleges across state
• Collaborated on and coordinated station marketing, sponsorship, and community events

Philadelphia, PA, US

• Senior Sales Associate and Sale Specialist at highest volume location in district
• Updated and merchandised sale items, utilizing digital manifests and coordinating with Anthropologie home base
• Cultivated a strong customer base while leading a team of three to six associates per shift

• Launched digital constituency mapping program for use across all party campaigns
• Researched and informed national water quality, agricultural waste, and infrastructure policy
• Maintained party member databases; composed membership communications (direct mail and electronic)

Ba, English

Executive Education Certification, Circular Economies And Sustainability Strategies

Public Policy, Economic Landscape And Development In The Eu

Sustainable Marketing, Media And Creative