Kellany Mathis Email & Phone Number

Atlanta, Georgia, United States

- Responsible for maintaining and improving the operations, processes, and financials of the Creative Services department- Manage project definition, quality, delivery, and profitability- Define the project approach and scope of creative and strategic assignments, including details on how the work will be done, the timelines, deliverables, staffing, and cost estimations- Set the pace for the internal project workflow and keep the creative team on track, scheduling kickoffs, internal and external creative reviews and holding team members accountable to their responsibilities and timelines - Balance a large volume of client accounts with clear guardrails on tasks and activities that are owned by myself vs. those to be delegated out and those that other team members are to be held accountable for- Demonstrate strong collaboration skills by effectively and proactively communicating with internal teams and external partners to ensure seamless execution of client business objectives - Monitor project burn on an ongoing basis, ensuring work is being executed within scope and properly managing the expectations of internal teams and clients

Chattanooga, Tennessee, United States

- Sets the Creative Strategy and determines the best ways to activate creative across a single channel or integrated channels- Establishes relationships with clients, helping connect their overall objectives to creative needs- Provides core organizational and project management services on all creative projects; collaborating with client and cross-channel team members to move creative projects along on schedule from start to finish- Drafts creative briefs to effectively translate the overall strategy and vision of the creative to our copywriting and design teams- Manages designs and copy to ensure clients’ brand guidelines / voice and tone are being upheld and elevated

Chattanooga, Tennessee Area

- Lead clients and support specialists on email marketing strategy- Implement key divisional projects across applicable accounts- Provide key analysis and recommendations for new and exisiting client email series, triggers and automations- Analyze data and metrics in regards to campaign health- Daily use of email service platforms (i.e. Klaviyo, Salesforce, Bronto, DotDigital, Rejoiner, Responsys, etc.)- Analyze and provide recommendations (if necessary) on client email list health and segmentation strategy- Provide assistance and key recommendations for any deliverability issues that arise with key email providers- Mentor specialists and coordinators on client relationship building and technical skills- Lead accounts while delegating tasks and supporting analysts and account managers

Chattanooga, Tennessee Area

- Apply project management skills to meet client deadlines and provide top-level customer service- Successfully navigate multiple client accounts in a fast-paced environment with ease and professionalism- Navigate client relationships with confidence & firm understanding of escalation needs- Utilize sufficient coding knowledge to adjust tailored templates based on client needs- Understand the client's database/ESP and build segmentation and automations- Provide reporting on a monthly basis, and/or as requested utilizing ESP data as well as other platforms- Ensure delivery of all client materials meets client's creative goals by working closely with the Creative Design and Copy teams as you draft copy and design briefs- Serve as Quality Assurance for all client deliverables and provide timely and appropriate feedback if course correction is necessary

Chattanooga, Tennessee Area

Chattanooga, Tennessee Area

- Provide core organizational and project management services for the email marketing division- Communicate effectively with both internal (agency) and external (clients and vendors) to keep progress moving on email campaigns and special projects- Draft creative briefs to effectively translate client vision to the graphic design team- Set up workflows and segments in different and varied enterprise-level email service platforms (Klaviyo, Bronto, MailChimp, etc.)- Task internal stakeholders and ensure deadlines are met- Partner with Strategists to communicate needs and next steps to clients in regularly scheduled calls- Provide additional support to Strategists as needed to meet and exceed client expectations- Research and present findings on special projects for clients

Atlanta, Georgia

• Work with a dynamic team of Marketing Success Managers and Technical Support Specialists to deliver to customers and partners a tailored transition to their respective ClickDimensions solutions• Train customers how to use ClickDimensions integrated with Microsoft Dynamics CRM via webinars, support tickets, and email• Administer training and product support to personal client base of over 100 global customers and partners in the European region• Develop relationship with customers and partners and become familiar with marketing goals• Collaborate with sales, technical support, and development teams to ensure success of customer campaigns • Analyze results of clients’ email marketing campaigns including open rates and click through rates• Research and troubleshoot technology issues, provide solutions, and offer supplementary links to help site• Build and maintain knowledge base articles and answer questions via the ClickDimensions help forum• Contribute to company blog with trends, ideas, solutions, and research in the online marketing industry

Greater Atlanta Area

• Create and update Help site documentation for major annual releases

Alto, Georgia

• Establish friendly atmosphere and excellent customer service to patrons in a fast-paced environment• Train 5+ new employees on business operations

Athens, Georgia

• Provide excellent customer service and create welcoming atmosphere • Conduct opening and closing procedures, exemplify reliability and punctuality

Commerce, Georgia

• Set up and manage social media accounts, and correspond with clients online• Enhance the brand image of The Purple Door through social media profiles and blogging

Gainesville, Georgia

• Corresponded with local businesses to gain funds and supplies for various community projects• Directed photo shoot for campaign advertisements by networking with business executives• Initiated United Way of Hall County’s Adopt-A-Backpack drive to obtain school supplies• Developed United Way of Hall County’s All for Good volunteer opportunities widget• Employed various software programs for data input, retrieval, and for conducting mail merges

Athens, Georgia

• Marketed the UGA brand to increase student awareness and excitement about all events• Researched new technologies, policies, and procedures in the sports industry to increase event attendance• Utilized Adope Photoshop to create fliers and documents for the organization

Bachelor Of Business Administration (B.B.A.), Marketing

Activities and Societies: Shop With a BulldawgEmphasis in Digital Marketing Google Analytics Certified Business Professionalism.

College Prep Degree, Dual Seal In Business

Activities and Societies: Yearbook Editor, Varsity Basketball, Varsity Softball, Varsity Golf, BETA Club, Student Government