Senior Vice President- Specialty Revenue
CurrentWork with brands to tell their story in non-traditional ways including the short-term leasing of in-line space, sponsorships, corporate partnerships, common area leasing, advertising and programing across entire U.S. portfolio.• Grew specialty leasing division to $20M in 8 years• Revolutionized Federal Realty’s model for these partnerships by creating a program that brings ideas to market faster using flexibility on rate, streamlined contract process and collaborative thinking• Partner with mom & pop start-ups, massive global brands and everything in between to fill unused space with exciting, compelling destination retail • Developed and cultivated brand relationships for substantial revenue growth year over year• Use creative methods to attract national brands with events, activations, sponsorship and revenue opportunities• Use of media opportunities to attract and build relationships with national brands