-Developed and launched Efemia, a female pelvic floor health brand, driving market and communication strategies as part of the Management team.- Built and directed the Marketing & Sales team, fostering a consumer-focused approach emphasizing an active lifestyle.- Expanded Efemia Bladder Support distribution across multiple European markets, including Sweden, Denmark, Norway, the UK, Germany, and the Netherlands & Belgium.- Spearheaded content and social media strategies, crafting compelling English copy for diverse platforms.- Identified and acquired a new innovative product concept for a menstrual cup, contributing to product roadmap development.- Launched Efemia Menstrual Cup in Sweden with an impactful awareness campaign and influencer talk show.- Established Efemia's presence on Amazon.de, enhancing brand visibility and accessibility.- Served as internal auditor (ISO13485) from 2019 to 2021, ensuring compliance and quality standards.

- Led the development of Attivia, a Canadian consumer health brand, and flagship product KegelCore, based in Stockholm.- Collaborated with an external agency to swiftly establish the Attivia and Kegelcore brand, crafting a comprehensive visual identity, web landing page, and product packaging within a tight 3-month timeframe.- Directed the UX-content foundation and oversaw app development to ensure optimal user experience.- Devised comprehensive strategies targeting both consumer and professional markets.- Established the European arm of the global medical advisory board, engaging surgeons and physical therapists to enrich healthcare knowledge and networks.- Orchestrated the international debut of the brand at the Pharmacy Show in Birmingham, including the training and leadership of the promotion team for the event.

- Founded a company aimed at developing Loop, an interactive pelvic floor exerciser and app designed to enhance female pelvic floor health. Loop was acquired by Standard Innovation Corporation in 2015 during the product's developmental phase.- Constructed the market case for Loop/Loop-Health, leveraging strategic insights to guide product development.- Offered crucial anatomical and consumer insights to inform product and app design, ensuring alignment with user needs.- Actively showcased the product and concept at health, entrepreneurial, and trade events, generating interest from Standard Innovation, ultimately leading to Loop's acquisition.

- Co-founded and launched Laid, Norway's pioneering designer and manufacturer of premium sexual wellness products, achieving multiple product and design accolades. Within 4 years, introduced 8 products available in 40 countries before acquisition by Standard Innovation Corporation in 2015.- Strategized, authored, and presented grant applications, business plans, and investment proposals, securing funding pivotal to company establishment, product development, manufacturing, brand launch, and marketing within a rapid 2-year timeframe.- Oversaw all aspects of trade fair participation, customer relations, contract negotiations, and order fulfillment. By 2011, achieved global product distribution, penetrating markets across Europe, Australia, China, and the US.- Produced educational materials and films, conducting comprehensive training sessions for customer store staff in Norway and abroad.- Acknowledged for a knowledge-driven and inclusive approach in addressing societal taboos, delivering presentations to diverse audiences within startup networks, including Creative Mornings and First Fridays, as well as to medical and design students.

Customer contact for Public Welfare Administrative Offices in Oslo, Akershus and Østfold, as well as Sunnaas Hospital. Responsibilities included:•Sales- and purchase order management and invoicing•Following up on the delivery and manufacturing of mobility aids at factories and suppliers in Norway and Europe.•Training new employees

Position was established based on my earlier initiative to continue improving overall customer service procedure in Oslo and Trondheim. Worked freely to form the role and among other things:•Established and ran a weekly newsletter to keep teams updated on system changes, new routines and address questions from the teams, use of information tools and intranet•Ran team and manager support•Facilitated training in how to deal with unhappy customers

Initially worked with credit rating/processing applications for loans/credit cards, general customer support and correspondence. My role quickly expanded to include:•Participation in quality assessment group on consumer marketing activities/materials (2 years)•Temporary team manager, fall 98/99•New employee training•Redesigned customer services handbook to streamline overall practice across Oslo and Trondheim